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Model Airplane Kits for Boys 8-12

Fail

Shoppers spend an estimated $26K a year here, so Model Airplane Kits for Boys 8-12 is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$26K/yr118K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
18%top-5 click share · 18 brands · 252 sellers

Flapen Score

Model Airplane Kits for Boys 8-12 against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Model Airplane Kits for Boys 8-12 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Model Airplane Kits for Boys 8-12 market on Amazon at a glance

Shoppers on Amazon United States searched for Model Airplane Kits for Boys 8-12 118K times last year and spent an estimated $26K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
0.6%
Market size, estimated
$26Ka year
Peak month
December18.9× the quietest month
Top search term
1/48 scale model aircraft kits52K searches a year

02 · Price

A sale here is worth $38.86.

Listings sell for $38.86 on average, from $13.02 to $383.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $38.86 that is $0 to $4K a year per listing.

Average price
$38.86inside the $15 to $100 sweet spot
Price range
$13.02–$383.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #70 within Model & Hobby Building. It carries 322 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
94%
Out of stock, average day
2.1%
Average rank
#70in Model & Hobby Building
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
322per listing
Listings tracked
112

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Model Airplane Kits for Boys 8-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

252

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

18%

Top 20: 45%

Open market

8%

  • Brand 139%
  • Brand 227%
  • Brand 312%
  • Brand 49%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (12 brands, 8%)

Demand

Model Airplane Kits for Boys 8-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 18.9×

Search terms

Top Model Airplane Kits for Boys 8-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1/48 scale model aircraft kits52K/yr
  • 1/48 aircraft model kits14K/yr
  • revell aircraft model kits27K/yr
  • model aircraft kits5K/yr
  • 1 48 scale model airplanes6K/yr
  • model airplane kits for boys 8-128K/yr
  • revell model airplane kits3K/yr
  • revell airplane model kits1K/yr
  • model airplanes kits to build and fly1K/yr
  • best ww2 airplane model kits676/yr

Reviews and returns

What reviews say buyers love and hate about Model Airplane Kits for Boys 8-12

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
1.6%of orders come back
“It's pretty small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Model Airplane Kits for Boys 8-12 questions

Answered from the same tracked data.