Model Airplane
FailShoppers spend an estimated $75K a year here, so Model Airplane is a Fail.
- Flapen Score
- 43 / 100Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 4643
- Market size
- $75K/yr221K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 38%top-5 click share · 11 brands · 25 sellers
Flapen Score
Model Airplane against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Model Airplane is stronger. Inside it, weaker.
Market
The Model Airplane market on Amazon at a glance
Shoppers on Amazon United States searched for Model Airplane 221K times last year and spent an estimated $75K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 221K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $75Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- american airlines78K searches a year
02 · Price
A sale here is worth $22.21.
Listings sell for $22.21 on average, from $9.05 to $126.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.21 that is $0 to $2K a year per listing.
- Average price
- $22.21inside the $15 to $100 sweet spot
- Price range
- $9.05–$126.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #198 within Model & Hobby Building. It carries 2,913 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 7.4%
- Average rank
- #198in Model & Hobby Building
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 2,913per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Model Airplane products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Daron American Airlines Die-Cast Model Airplane Toy
- Price
- $11.14
- Rating
- 4.6/5
- Reviews
- 12,797
- Age
- 21y ago

Daron Hawaiian Airlines Single Plane White
- Price
- $12.18
- Rating
- 4.6/5
- Reviews
- 12,797
- Age
- 12y ago

Daron Toy Airplane RT9904 Emirates A380 Die-Cast Metal Model Airplane Toy with Plastic Parts for Kids Ages 3+
- Price
- $13.27
- Rating
- 4.7/5
- Reviews
- 3,446
- Age
- 11y ago

HANGHANG 1/400 Plastic Airplane Model Suitable for Collections and Display
- Price
- $10.79
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago

MGOB Carry On Luggage 22x14x9 Airline Approved 20 Inch Ultra Lightweight Hardshell Suitcase with 8 Spinner Wheels & TSA Lock Fits United Delta American Airlines Overhead Bins Black
- Price
- $65.83
- Rating
- 4.4/5
- Reviews
- 651
- Age
- 3y ago
Trending
estimated 90-day click momentum
MGOB Carry On Luggage 22x14x9 Airline Approved 20 Inch Ultra Lightweight Hardshell Suitcase with 8 Spinner Wheels & TSA Lock Fits United Delta American Airlines Overhead Bins Black
- Price
- $65.83
- Rating
- 4.4/5
- Reviews
- 651
- Age
- 3y ago

LEVEL8 Grace Carry on Luggage Airline Approved 20 Inch Expandable Hard Sided Luggages with Spinner Wheels Harshell Small Rolling Suitcase for Women Men with Tsa Lock Blue
- Price
- $126.85
- Rating
- 4.5/5
- Reviews
- 8,711
- Age
- 6y ago

Daron British Airways A350 Single Plane Die-Cast Metal Collectible Airplane Toy with Plastic Parts Authentic British Airways Livery for Ages 3+
- Price
- $15.05
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 2y ago

Skymarks American Airlines MD-80 Model Airplane 1/150 Scale Snap-Fit Aircraft Building Kit with Display Stand Classic Old Livery Airliner Toy for Collectors & Kids Ages 3+
- Price
- $31.58
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 19y ago

Daron Hawaiian Airlines Single Plane White
- Price
- $12.18
- Rating
- 4.6/5
- Reviews
- 12,797
- Age
- 12y ago
Newest
by launch date
Daron British Airways A321 Union Jack Livery Single Planes Die-Cast Metal Collectible Airplane Toy with Plastic Parts for Ages 3+
- Price
- $14.74
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 8mo ago

Daron Toy Airplane Southwest Freedom One Livery Die-Cast Metal Model Airplane with Plastic Parts Officially Licensed Collectible Toy for Kids Ages 3+
- Price
- $13.75
- Rating
- 4.6/5
- Reviews
- 12,797
- Age
- 1y ago

Daron jetBlue A321 Balloons 12-Piece Die-Cast Airport Playset Ages 3+
- Price
- $21.89
- Rating
- 4.7/5
- Reviews
- 1,997
- Age
- 1y ago

Daron Collectible Toy - Emirates Arlines A380 Double-Decker Flagship Airplane - Die-Cast Metal Model Airplane with Plastic Parts for Children Ages 3+
- Price
- $14.44
- Rating
- 4.7/5
- Reviews
- 3,446
- Age
- 1y ago

WngAur Airplane Model American AA Aircraft Die-cast Metal Planes Suitable for Collection and Desktop Decor
- Price
- $15.69
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
11 falling
Sellers
25
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 77%
Open market
8%
- Daron71%
- HANGHANG6%
- Sky Marks4%
- MGOB4%
- AVIAMUSE4%
- Herpa2%
- Open — no brand owns it (5 brands, 8%)
Demand
Model Airplane search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Model Airplane search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- american airlines78K/yr
- daron46K/yr
- daron planes39K/yr
- american airlines toy plane25K/yr
- aircraft model12K/yr
- american airlines model plane6K/yr
- daron plane5K/yr
- american airlines plane5K/yr
- daron airplane5K/yr
Reviews and returns
What reviews say buyers love and hate about Model Airplane
We read the reviews and the return reasons for every product selling here.
“breakable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Model Airplane questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









