moda charm packs
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible90.95avg incumbent reviews — the moat a new listing must climb
Avg price
Great$51.37avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Good$13.42–$142.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$43K$43K/yr · 66K searches
According to Flapen's Amazon United States niche tracking, moda charm packs is a $43K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
moda charm packs market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $51K–$64K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #9,415
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 22%
- Out of stock
- 34.1%
- Avg brand age
- 38 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
26
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
38%
Top 20: 81%
Open market
11%
- Ruby Star Society46%
- Moda Fabrics23%
- MODA7%
- Southern Fabric5%
- Moda4%
- Soolla4%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Top moda charm packs search terms
- ruby star society fabric41K/yr
- ruby star society9K/yr
- fabric scrap bag5K/yr
- ruby star society fabric scrap bag6K/yr
- moda scrap bag5K/yr
Top moda charm packs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ruby Star Scrap Bag (approx 2 yards) by Ruby Star for Moda DIY Quilt Fabric
Moda Fabrics$22.644.0★177 rev
Strawberry Layer Cake (42 Pieces) by Kimberly Kight for Ruby Star Society
Ruby Star Society$52.705.0★4 rev
Moda Scrap Bag Assortment Fabric Quilting Strips 1/2lb. by Moda
MODA$18.514.2★1,220 rev
Preorder - Best Day Ever Charm Pack 42pcs - Melody Miller - RS0102PP by Ruby Star Society
Ruby Star Society$13.420.0★0 rev
Moda Fabrics Scrap Bag
Moda$20.703.9★280 rev
Newest
by launch date
Ruby Star Society Poolside Too 10 Layer Cake 42pc
Ruby Star Society$50.290 rev
Ruby Star Society 22 Fat Quarters Poolside Too by Ruby Star Society Multicolor Floral Fabric
Ruby Star Society$101.340 rev
Mystic Fable Jelly Roll (40 Pieces) by Alexia Marcelle Abegg for Ruby Star Society
Ruby Star Society$53.490 rev
Trinketry Jelly Roll (40 Pieces) by Melody Miller for Ruby Star Society
Ruby Star Society$50.910 rev
Alexia Marcelle Abegg Mystic Fable Charm Pack 42 5-inch Squares Ruby Star Society RS4144PP
Ruby Star Society$14.191 rev
Trending
90-day click momentum
Scrapbooking For Scrapbooker Love Scrapbooking Scrapbook Tote Bag
Scrapbooking Design Creative Craft Photo Designer$21.960.0★
Mystic Fable Jelly Roll (40 Pieces) by Alexia Marcelle Abegg for Ruby Star Society
Ruby Star Society$53.490.0★
Ruby Star Society 22 Fat Quarters Poolside Too by Ruby Star Society Multicolor Floral Fabric
Ruby Star Society$101.340.0★
Ruby Star Society Poolside Too 10 Layer Cake 42pc
Ruby Star Society$50.290.0★
Soolla Studio Bag: Pottery Tool Bag Art Supply Storage Knitting Yarn Organizer Crochet Projects & Washable Craft Tote 30 Pockets 25+ Canvas Colors Student Artist Gift (Sunset Mustard)
Soolla$56.254.8★
What buyers say about moda charm packs
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fabric”
“This is well made”
“Good value”
“This is exactly as described”
“So excited as the colors compliment each other”
“Perfect jelly roll size”
“Its warm and fits well”
“Great selection for my scrap collection”
“It will work”
“Multi color of the same print amazing selections”
What buyers complain about
“Only Halloween print all selvedge cuts”
“Not a good value”
“ugliest fabric and poor quality”
“fits smaller than expected”
“Trash”
“Inside of bag broke week one”
“Kind of itchy material”
“material is cheap”
“zipper fell off within a month”
Top return reasons
Common questions
- Is moda charm packs profitable to sell on Amazon United States?
- The niche generates $43K/yr across 37 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the moda charm packs niche?
- 13 brands and 26 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in moda charm packs?
- Top complaints mined from reviews: Print Quality, Value For Money, Upholstery/Fabric Quality. The return rate is 3.7%.
- When does demand for moda charm packs peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.
- What does it cost to enter the moda charm packs niche?
- Listings span $13.42–$142.98; the average listing price is $51.37 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.