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Moda Charm Packs

Fail

Shoppers spend an estimated $43K a year here, so Moda Charm Packs is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$43K/yr66K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
38%top-5 click share · 13 brands · 26 sellers

Flapen Score

Moda Charm Packs against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Moda Charm Packs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moda Charm Packs market on Amazon at a glance

Shoppers on Amazon United States searched for Moda Charm Packs 66K times last year and spent an estimated $43K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
1.3%
Market size, estimated
$43Ka year
Peak month
January2.5× the quietest month
Top search term
ruby star society fabric41K searches a year

02 · Price

A sale here is worth $51.37.

Listings sell for $51.37 on average, from $13.42 to $142.98. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $51.37 that is $0 to $5K a year per listing.

Average price
$51.37inside the $15 to $100 sweet spot
Price range
$13.42–$142.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 34.1% of listings are out of stock. The average listing ranks #9,415 within Fabric. It carries 91 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
84%
Out of stock, average day
34.1%
Average rank
#9,415in Fabric
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
91per listing
Listings tracked
37

04 · Newcomers

1 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Moda Charm Packs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

26

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

38%

Top 20: 81%

Open market

11%

  • Brand 146%
  • Brand 223%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 11%)

Demand

Moda Charm Packs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Search terms

Top Moda Charm Packs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ruby star society fabric41K/yr
  • ruby star society9K/yr
  • fabric scrap bag5K/yr
  • ruby star society fabric scrap bag6K/yr
  • moda scrap bag5K/yr

Reviews and returns

What reviews say buyers love and hate about Moda Charm Packs

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Upholstery/Fabric Quality”
30%of negative reviews mention “Print Quality”
3.7%of orders come back
“Only Halloween print all selvedge cuts”
A buyer, on “Print Quality”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Moda Charm Packs questions

Answered from the same tracked data.