Is mixed media sketchbook 9x12 profitable to sell on Amazon United States?

The niche generates $19K/yr across 18 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -52.6%. Flapen's verdict: Skip it (35/100).

How competitive is the mixed media sketchbook 9x12 niche?

13 brands and 61 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in mixed media sketchbook 9x12?

Top complaints mined from reviews: Thickness, Durability, Paper Quality. The return rate is 0.8%.

What does it cost to enter the mixed media sketchbook 9x12 niche?

Listings span $6.88–$21.41; the average listing price is $13.65 (sweet spot $15–$100). The average incumbent carries 8,968 reviews — the moat a new listing must climb.

mixed media sketchbook 9x12

Skip it

Soft demand (-52.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.65

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Price range

Okay$6.88–$21.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,968.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$19K

$19K/yr · 22K searches

Growth

Bad-52.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, mixed media sketchbook 9x12 is a $19K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 35/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

mixed media sketchbook 9x12 market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $41K–$55K; units × avg price
Conversion rate: 6.1%
Avg BSR: #335
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.6%
Avg brand age: 59 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

19%

MOFUNY23%
Canson22%
Prudiut12%
Hapikalor12%
U.S. Art Supply6%
Strathmore4%

Demand

Weekly Amazon search volume, last 47 weeks — -52.6% search growth over the last 90 days.

Open Trend

Top mixed media sketchbook 9x12 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.

MOFUNY$12.794.8★2,613 rev

Canson XL Mix Media Pad 9X12

Canson$14.244.8★50,030 rev

Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies

Hapikalor$6.884.7★287 rev

4 Pack Mixed Media Sketchbook 9x12 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Arist Drawing Painting Sketching(200 Sheets)

Prudiut$20.244.6★319 rev

U.S. Art Supply 9x12 Mixed Media Sketchbook 2 Pack (60 Sheets) 98 lb (160 GSM) - Spiral-Bound Pad with Perforated Acid-Free Paper - Artist Sketch Book for Drawing Painting Watercolor

U.S. Art Supply$20.014.8★2,270 rev

Newest

by launch date

SuFly Mixed Media Sketchbook 9x12 60 Sheets Mixed Media Paper 98lb/160gsm

SuFly$12.41491 rev

3w ago

MEEDEN Mixed Media Paper Pad: 9 x 12 112lb/165gsm Spiral Bound Mixed Media Sketchbook with DIY Cover - 60 Sheets Art Drawing Pad for Wet & Dry Media Watercolor Acrylic Markers Pastels Pencils

MEEDEN$16.4872 rev

8mo ago

Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies

Hapikalor$6.88287 rev

9mo ago

4 Pack Mixed Media Sketchbook 9x12 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Arist Drawing Painting Sketching(200 Sheets)

Prudiut$20.24319 rev

9mo ago

4 Pack Mixed Media Sketchbook 9x12 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Wet and Dry Media Drawing Painting Sketching(200 Sheets)

Prudiut$20.73319 rev

2y ago

What buyers say about mixed media sketchbook 9x12

What buyers praise and complain about, mined from review topics.

What buyers love

Drawing Experience23%

“Great for drawing”

Quality-Overall21%

“Solid quality”

Value For Money10%

“Worth it”

Size-Overall8%

“Nice size”

Advertised Vs Actual Product7%

“As advertised”

Gifting Purpose5%

“Its a good gift”

Paper Quality3%

“Great paper”

Thickness3%

“a thick cover that feels durable”

Ease Of Use3%

“ease of use”

Durability2%

“Durable”

What buyers complain about

Thickness21%

“could be thicker”

Durability13%

“breaks a lot”

Paper Quality9%

“Okay cheap paper”

Paint Quality8%

“it doesnt handle paint well”

Color7%

“not for water colors”

Quality-Overall6%

“Very poor quality”

Advertised Vs Actual Product5%

“fake advertisement”

Value For Money2%

“so expensive now”

Size-Overall2%

“Please READ return for us please They were just too big”

Adhesion/Stickiness2%

“Doesnt hold up to wet glue very well”

Top return reasons

Size-Overall53%

Value For Money13%

Advertised Vs Actual Product7%

Quality-Overall3%

Color3%

Weight Heavy3%

Paper Quality3%

Thin2%

Material Quality2%

Strength2%

Common questions

Is mixed media sketchbook 9x12 profitable to sell on Amazon United States?: The niche generates $19K/yr across 18 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -52.6%. Flapen's verdict: Skip it (35/100).
How competitive is the mixed media sketchbook 9x12 niche?: 13 brands and 61 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in mixed media sketchbook 9x12?: Top complaints mined from reviews: Thickness, Durability, Paper Quality. The return rate is 0.8%.
What does it cost to enter the mixed media sketchbook 9x12 niche?: Listings span $6.88–$21.41; the average listing price is $13.65 (sweet spot $15–$100). The average incumbent carries 8,968 reviews — the moat a new listing must climb.