Is mixed media sketchbook profitable to sell on Amazon United States?

The niche generates $342K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (48/100).

How competitive is the mixed media sketchbook niche?

12 brands and 69 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in mixed media sketchbook?

Top complaints mined from reviews: Thickness, Color, Paint Quality. The return rate is 0.7%.

When does demand for mixed media sketchbook peak?

Demand peaks in Aug–Sep–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the mixed media sketchbook niche?

Listings span $6.85–$33.33; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 9,732 reviews — the moat a new listing must climb.

mixed media sketchbook

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$15.69

avg listing price — sweet spot $15–$100

Price range

Good$6.85–$33.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$342K

$342K/yr · 442K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Review moat

Bad9,732.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, mixed media sketchbook is a $342K/yr Amazon United States market (442K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

mixed media sketchbook market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $392K–$471K; units × avg price
Conversion rate: 4.9%
Avg BSR: #159
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

13%

Canson42%
Strathmore17%
MOFUNY12%
Hapikalor8%
UCREATE4%
Prang4%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top mixed media sketchbook search terms

mixed media paper95K/yr -0.8%5.4% conv.
canson mixed media sketchbook53K/yr -24.5%6.4% conv.
mixed media journal38K/yr -14.6%1.3% conv.
canson sketchbook37K/yr -0.9%1.8% conv.
strathmore mixed media sketchbook27K/yr +1.3%3.9% conv.
canson24K/yr -2.1%1.1% conv.
mixed media24K/yr -5.9%1.6% conv.
gouache paper20K/yr -2.3%2.5% conv.
canson xl mixed media13K/yr +27.6%5.3% conv.
mixed media pad18K/yr -38.0%4.2% conv.

All search terms

Top mixed media sketchbook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Canson XL Mix Media Pad 9X12

Canson$14.244.8★50,030 rev

Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.

MOFUNY$12.794.8★2,613 rev

Canson XL Mix Media Pad 7X10

Canson$12.664.8★50,030 rev

Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies

Hapikalor$6.884.7★287 rev

Strathmore 300 Series Mixed Media Paper Pad Side Wire Bound 5.5x8.5 inches 40 Sheets (117lb/190g) - Artist Paper for Adults and Students - Watercolor Gouache Graphite Ink Pencil Marker

Strathmore$8.164.8★3,080 rev

Newest

by launch date

Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies

Hapikalor$6.88287 rev

9mo ago

80 Sheets Watercolor Paper Bulk 110 lb/230 GSM Cold Press Paper White Water Color Paper for Kids Child Students Adults Artists Drawing Wedding Gift Cards(5 x 7 Inch)

Prudiut$6.85453 rev

1y ago

Mixed Media Paper 9 x 12 40 Sheets (98lb/160gsm) Multipurpose Heavyweight Loose Drawing Art Paper for Sketching Sketch Book Gouache Painting Sketchbook Drawing Pad Book School

Donyang$7.131,555 rev

1y ago

4 Pack Mixed Media Sketchbook 5.5x8.5 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Wet and Dry Media Drawing Painting Sketching(200 Sheets)

Prudiut$13.23319 rev

2y ago

Canson Graduate Mixed Media Paper Hard Cover Art Journal 5.5x8.5 inches 36 Sheets Artist Paper for Collage Watercolor Ink Pencil Marker

Canson$13.73434 rev

2y ago

What buyers say about mixed media sketchbook

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Solid quality”

Value For Money13%

“Best value”

Drawing Experience11%

“Great for sketching”

Size-Overall8%

“It's a good size”

Color6%

“Beautiful colors”

Thickness5%

“It's thick enough to handle wet materials without immediately buckling or falling apart, while still being affordable enough that I don't feel guilty using it for practice, experimentation, or learning new techniques”

Advertised Vs Actual Product3%

“It is exactly as advertised”

Paper Quality3%

“The paper size is good”

Gifting Purpose2%

“It was a gift”

Durability2%

“Seems durable”

What buyers complain about

Thickness13%

“Would have loved if they were a little thicker”

Color10%

“Not good for water color”

Paint Quality9%

“Not for paint”

Size-Overall6%

“confusion on size”

Quality-Overall5%

“Cheap crap”

Advertised Vs Actual Product5%

“Dimensions are not as advertised”

Value For Money5%

“Not a good value”

Adhesion/Stickiness4%

“Doesnt hold up to wet glue very well”

Paper Quality4%

“This is inferior paper for wet media”

Water Resistance4%

“I wouldn't use it for wet-on-wet”

Top return reasons

Size-Overall46%

Value For Money13%

Advertised Vs Actual Product8%

Paper Quality4%

Color3%

Material Quality3%

Quality-Overall3%

Thickness2%

Functionality-Overall2%

Weight Heavy1%

Common questions

Is mixed media sketchbook profitable to sell on Amazon United States?: The niche generates $342K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (48/100).
How competitive is the mixed media sketchbook niche?: 12 brands and 69 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in mixed media sketchbook?: Top complaints mined from reviews: Thickness, Color, Paint Quality. The return rate is 0.7%.
When does demand for mixed media sketchbook peak?: Demand peaks in Aug–Sep–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the mixed media sketchbook niche?: Listings span $6.85–$33.33; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 9,732 reviews — the moat a new listing must climb.