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Miniature Primer

Fail

The top 5 brands take 100% of clicks, so Miniature Primer is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$197K/yr124K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
64%top-5 click share · 4 brands · 42 sellers

Flapen Score

Miniature Primer against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Miniature Primer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miniature Primer market on Amazon at a glance

Shoppers on Amazon United States searched for Miniature Primer 124K times last year and spent an estimated $197K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
10.8%
Market size, estimated
$197Ka year
Peak month
January2.2× the quietest month
Top search term
vallejo primer57K searches a year

02 · Price

A sale here is worth $14.75.

Listings sell for $14.75 on average, from $6.95 to $22.31. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $14.75 that is $11K to $15K a year per listing.

Average price
$14.75under the $15 to $100 sweet spot
Price range
$6.95–$22.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Model & Hobby Building. It carries 3,105 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#107in Model & Hobby Building
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,105per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Miniature Primer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 210%
  • Brand 36%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Miniature Primer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Miniature Primer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vallejo primer57K/yr
  • airbrush primer32K/yr
  • vallejo surface primer8K/yr
  • brush on primer7K/yr
  • brush on primer miniatures5K/yr
  • vallejo airbrush primer5K/yr
  • air brush primer4K/yr
  • airbrush primer for plastic models4K/yr
  • air brush primer paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Miniature Primer

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Thickness”
0.5%of orders come back
“any amount of thinner seemed to be too much”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Miniature Primer questions

Answered from the same tracked data.