Miniature Primer
FailThe top 5 brands take 100% of clicks, so Miniature Primer is a Fail.
- Flapen Score
- 43 / 100Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 4643
- Market size
- $197K/yr124K searches / yr
- 90-day growth
- -13.9%search demand this quarter
- Competition
- 64%top-5 click share · 4 brands · 42 sellers
Flapen Score
Miniature Primer against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Miniature Primer is stronger. Inside it, weaker.
Market
The Miniature Primer market on Amazon at a glance
Shoppers on Amazon United States searched for Miniature Primer 124K times last year and spent an estimated $197K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -13.9%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $197Ka year
- Peak month
- January2.2× the quietest month
- Top search term
- vallejo primer57K searches a year
02 · Price
A sale here is worth $14.75.
Listings sell for $14.75 on average, from $6.95 to $22.31. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $14.75 that is $11K to $15K a year per listing.
- Average price
- $14.75under the $15 to $100 sweet spot
- Price range
- $6.95–$22.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $11K–$15K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Model & Hobby Building. It carries 3,105 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #107in Model & Hobby Building
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 3,105per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Miniature Primer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vallejo - Surface Primer Color | Black Acrylic Primer 200 ml (6.76 fl.oz.) | Matte Finish and Fast Drying | Perfect for Airbrushing and Great Adhesion to Figurines and Scale Models
- Price
- $17.14
- Rating
- 4.8/5
- Reviews
- 7,947
- Age
- 13y ago

Vallejo - Surface Primer Color | White Acrylic Primer 200 ml (6.76 fl.oz.) | Matte Finish and Fast Drying | Perfect for Airbrushing and Great Adhesion to Figurines and Scale Models
- Price
- $17.53
- Rating
- 4.7/5
- Reviews
- 5,612
- Age
- 13y ago

Vallejo - Surface Primer Color | Grey Acrylic Primer 200 ml (6.76 fl.oz.) | Matte Finish and Fast Drying | Perfect for Airbrushing and Great Adhesion to Figurines and Scale Models
- Price
- $17.33
- Rating
- 4.6/5
- Reviews
- 7,718
- Age
- 13y ago

Vallejo - Surface Primer Color | Black Acrylic Primer 60 ml (2.02 fl.oz.) | Matte Finish and Fast Drying | Perfect for Airbrushing and Great Adhesion to Figurines and Scale Models
- Price
- $9.27
- Rating
- 4.8/5
- Reviews
- 7,947
- Age
- 13y ago

Vallejo - Surface Primer Color | White Acrylic Primer 60 ml (2.02 fl.oz.) | Matte Finish and Fast Drying | Perfect for Airbrushing and Great Adhesion to Figurines and Scale Models
- Price
- $9.09
- Rating
- 4.7/5
- Reviews
- 5,612
- Age
- 14y ago
Trending
estimated 90-day click momentum
The Army Painter Warpaints Air: Matt White Airbrush Primer 100ml Acrylic Paint Primer for Airbrushing and Painting Wargaming Miniatures Perfect for Dnd & Warhammer Figures
- Price
- $13.22
- Rating
- 4.3/5
- Reviews
- 342
- Age
- 4y ago

Nicpro Black Gray White Surface Primer Airbrush Paint (2oz 60 ml) Matte Finish Ready To Spray Air Brush Acrylic Primer Paints for Beginners & Artists Priming Plastic Models Miniature Figures
- Price
- $9.98
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 5mo ago

Vallejo - Surface Primer Color | German Red Brown 200 ml. (6.76 fl.oz.) | Matte Finish and Fast Drying | Perfect for Airbrushing and Great Adhesion to Figurines and Scale Models
- Price
- $21.10
- Rating
- 4.7/5
- Reviews
- 335
- Age
- 13y ago

The Army Painter Warpaints Air Air Primer Matt Grey 18ml Acrylic Paint for Airbrush Wargaming and Modelling
- Price
- $12.78
- Rating
- 4.2/5
- Reviews
- 219
- Age
- 4y ago

Vallejo - Hobby Paint Spray Basic Primer | Grey 400 ml. (13.52 fl.oz.) | Perfect Matt and Self Levelling Finish
- Price
- $17.40
- Rating
- 4.5/5
- Reviews
- 3,800
- Age
- 13y ago
Newest
by launch date
Nicpro Black Gray White Surface Primer Airbrush Paint (2oz 60 ml) Matte Finish Ready To Spray Air Brush Acrylic Primer Paints for Beginners & Artists Priming Plastic Models Miniature Figures
- Price
- $9.98
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 5mo ago

Nicpro Black Gray White Surface Primer Airbrush Paint (8.4oz 250 ml) Matte Finish Ready To Spray Air Brush Acrylic Primer for Beginners & Artists Priming Plastic Models Miniature Figures Craft
- Price
- $18.94
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 1y ago

Nicpro Grey Surface Primer Airbrush Paint (8.4oz 250 ml) Matte Finish Ready To Spray Air Brush Water-Based Acrylic Primer for Beginners & Artists Priming Plastic Models Miniatures Figures Craft
- Price
- $9.85
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 1y ago

The Army Painter Warpaint Fanatics Brush-On Primer Effects Miniature Hobby Painting with Fanatics Warpaint Quality Paint for Miniature Wargaming
- Price
- $6.95
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 2y ago

The Army Painter Warpaints Air: Matt White Airbrush Primer 100ml Acrylic Paint Primer for Airbrushing and Painting Wargaming Miniatures Perfect for Dnd & Warhammer Figures
- Price
- $13.22
- Rating
- 4.3/5
- Reviews
- 342
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
42
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- Vallejo82%
- Nicpro10%
- The Army Painter6%
- Badger Air-Brush Co.3%
- Open — no brand owns it (0%)
Demand
Miniature Primer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Miniature Primer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vallejo primer57K/yr
- airbrush primer32K/yr
- vallejo surface primer8K/yr
- brush on primer7K/yr
- brush on primer miniatures5K/yr
- vallejo airbrush primer5K/yr
- air brush primer4K/yr
- airbrush primer for plastic models4K/yr
- air brush primer paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Miniature Primer
We read the reviews and the return reasons for every product selling here.
“any amount of thinner seemed to be too much”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Miniature Primer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









