Miniature Painting Kit
FailThe top 5 brands take 98% of clicks, so Miniature Painting Kit is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $974K/yr828K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 41%top-5 click share · 7 brands · 93 sellers
Flapen Score
Miniature Painting Kit against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Miniature Painting Kit is stronger. Inside it, weaker.
Market
The Miniature Painting Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Miniature Painting Kit 828K times last year and spent an estimated $974K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 828K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $974K a year.
- Searches, last 12 months
- 828K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $974Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- vallejo paint set211K searches a year
02 · Price
A sale here is worth $57.93.
Listings sell for $57.93 on average, from $6.77 to $287.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $57.93 that is $29K to $43K a year per listing.
- Average price
- $57.93inside the $15 to $100 sweet spot
- Price range
- $6.77–$287.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $29K–$43K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #158 within Model & Hobby Building. It carries 1,513 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #158in Model & Hobby Building
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 1,513per listing
- Listings tracked
- 39
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Miniature Painting Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vallejo - Game Color Introduction Set | Starter Set for Fantasy and Wargame Figures | 16 Bottles x 18 ml (0.60 fl.oz.)
- Price
- $45.38
- Rating
- 4.7/5
- Reviews
- 3,318
- Age
- 15y ago

Vallejo - Wargame Special Acrylic Paint Set | Model Color | High Pigmentation Colors | Realistic and Historical Finishes for Model Kits & Scale Figures | 16 Bottles x 18 ml. (0.60 fl.oz)
- Price
- $58.96
- Rating
- 4.7/5
- Reviews
- 3,040
- Age
- 1y ago

Vallejo - Game Color Specialist Set | Expert Set for Fantasy and Wargame Figures | 16 Bottles x 18 ml (0.60 fl.oz.)
- Price
- $51.56
- Rating
- 4.7/5
- Reviews
- 371
- Age
- 13y ago

Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner
- Price
- $27.14
- Rating
- 4.6/5
- Reviews
- 306
- Age
- 1y ago

Vallejo - Wizkids Basic Starter Case | Game Color | Premium Acrylic Paint Set for Modeling Painting | Colors and Washes Assortment | 40 bottles x 8 ml (0.27 fl.oz) and a Round Synthetic Brush Included
- Price
- $99.64
- Rating
- 3.9/5
- Reviews
- 236
- Age
- 6y ago
Trending
estimated 90-day click momentum
Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner
- Price
- $38.81
- Rating
- 4.6/5
- Reviews
- 306
- Age
- 8mo ago

Smallbudi 20 Colors Model Paint Set 20ml/0.6Oz Miniature Acrylic Paint
- Price
- $29.01
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 6mo ago

Nicpro All-In-One Miniature Painting Kit Starter Paint Set with 18 Colors Model Paint & Thinner(20ml) Palette 11 Detail Paint Brushes Drybrush Miniature Paint Set for Models Scale Figures Crafts
- Price
- $36.99
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 7mo ago

Vallejo - Game Color Advenced Set | Advenced Set for Fantasy and Wargame Figures | 16 Bottles x 18 ml (0.60 fl.oz.)
- Price
- $48.59
- Rating
- 4.6/5
- Reviews
- 888
- Age
- 14y ago

Vallejo - Game Color Foundation Case | Professional Miniature Base Coating System | Unique and Vibrant Acrylic Paint Colors | Durable Plastic Organizer Case | 80 Bottles x 18 ml. (0.60 fl.oz)
- Price
- $287.74
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 2y ago
Newest
by launch date
Smallbudi 20 Colors Model Paint Set 20ml/0.6Oz Miniature Acrylic Paint
- Price
- $29.01
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 6mo ago

Nicpro All-In-One Miniature Painting Kit Starter Paint Set with 18 Colors Model Paint & Thinner(20ml) Palette 11 Detail Paint Brushes Drybrush Miniature Paint Set for Models Scale Figures Crafts
- Price
- $36.99
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 7mo ago

Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner
- Price
- $38.81
- Rating
- 4.6/5
- Reviews
- 306
- Age
- 8mo ago

Nicpro All-In-One Miniature Painting Kit Including 18 Colors Model Paint Wet Palette 11PCS Detail Paint Brushes Drybrush Magnetic Painting Handle 2PCS Sponges 50PCS Pallet Paper and Brush Holder
- Price
- $64.94
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 8mo ago

X ARTY HUB Model Paint Set - 20 Colors with 3 Brushes Miniature Paints (Base/Skin Tones/Shadows/Metallics) for Airbrushing & Hand Painting Acrylic Paint for Models Miniatures & Wargaming Props
- Price
- $29.91
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
93
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 80%
Open market
1%
- Vallejo76%
- Nicpro14%
- Smallbudi4%
- The Army Painter3%
- X ARTY HUB2%
- Games Workshop1%
- Open — no brand owns it (1 brand, 1%)
Demand
Miniature Painting Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Miniature Painting Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vallejo paint set211K/yr
- vallejo107K/yr
- vallejo paint107K/yr
- miniature paint55K/yr
- miniature painting kit69K/yr
- miniature painting51K/yr
- miniature paint set34K/yr
- vallejo paint sets24K/yr
- vallejo paints19K/yr
- vallejo model color17K/yr
Reviews and returns
What reviews say buyers love and hate about Miniature Painting Kit
We read the reviews and the return reasons for every product selling here.
“Poor quality paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Miniature Painting Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









