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Mini Watercolor Palette

Fail

Shoppers spend an estimated $52K a year here, so Mini Watercolor Palette is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$52K/yr133K searches / yr
90-day growth
+11.1%search demand this quarter
Competition
61%top-5 click share · 12 brands · 39 sellers

Flapen Score

Mini Watercolor Palette against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Mini Watercolor Palette is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Watercolor Palette market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Watercolor Palette 133K times last year and spent an estimated $52K. The top 5 brands take 86% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
1.7%
Market size, estimated
$52Ka year
Peak month
December1.5× the quietest month
Top search term
travel watercolor palette34K searches a year

02 · Price

A sale here is worth $23.23.

Listings sell for $23.23 on average, from $9.50 to $63.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.23 that is $2K to $6K a year per listing.

Average price
$23.23inside the $15 to $100 sweet spot
Price range
$9.50–$63.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #431 within Painting. It carries 7,156 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#431in Painting
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
7,156per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mini Watercolor Palette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

39

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

11%

  • Brand 167%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 11%)

Demand

Mini Watercolor Palette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Mini Watercolor Palette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel watercolor palette34K/yr
  • koi watercolor set25K/yr
  • travel art supplies21K/yr
  • travel paint palette10K/yr
  • sakura koi watercolor sets9K/yr
  • koi watercolor9K/yr
  • sakura watercolor set7K/yr
  • watercolor box4K/yr
  • art travel kit4K/yr
  • sakura koi4K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Watercolor Palette

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Color”
21%of negative reviews mention “Paint Quality”
1.2%of orders come back
“Dries out the paint”
A buyer, on “Paint Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mini Watercolor Palette questions

Answered from the same tracked data.