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Mini Sewing Kit

Fail

Shoppers spend an estimated $71K a year here, so Mini Sewing Kit is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$71K/yr89K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
52%top-5 click share · 22 brands · 51 sellers

Flapen Score

Mini Sewing Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Mini Sewing Kit is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Sewing Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Sewing Kit 89K times last year and spent an estimated $71K. The top 5 brands take 59% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
8.7%
Market size, estimated
$71Ka year
Peak month
August2.4× the quietest month
Top search term
travel sewing kit mini50K searches a year

02 · Price

A sale here is worth $9.13.

Listings sell for $9.13 on average, from $4.10 to $26.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.13 that is $2K to $5K a year per listing.

Average price
$9.13under the $15 to $100 sweet spot
Price range
$4.10–$26.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #63 within Sewing Project Kits. It carries 3,724 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#63in Sewing Project Kits
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,724per listing
Listings tracked
26

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mini Sewing Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

51

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

52%

Top 20: 93%

Open market

37%

  • Brand 126%
  • Brand 216%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Mini Sewing Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.4×

Search terms

Top Mini Sewing Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel sewing kit mini50K/yr
  • mini travel sewing kit9K/yr
  • fiskars sewing kit11K/yr
  • mini sewing kits7K/yr
  • tiny sewing kit6K/yr
  • fiskars sewing7K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Sewing Kit

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Stitch/Finish/Polish”
24%of negative reviews mention “Size-Overall”
0.6%of orders come back
“bigger than I expected”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mini Sewing Kit questions

Answered from the same tracked data.