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Mini Easel Pad

Fail

Shoppers spend an estimated $13K a year here, so Mini Easel Pad is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$13K/yr31K searches / yr
90-day growth
+23.9%search demand this quarter
Competition
86%top-5 click share · 7 brands · 49 sellers

Flapen Score

Mini Easel Pad against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Mini Easel Pad is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Easel Pad market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Easel Pad 31K times last year and spent an estimated $13K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+23.9%
Conversion, latest week
1.5%
Market size, estimated
$13Ka year
Peak month
August4.2× the quietest month
Top search term
mini easel pad8K searches a year

02 · Price

A sale here is worth $28.72.

Listings sell for $28.72 on average, from $6.61 to $35.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $28.72 that is $7K to $14K a year per listing.

Average price
$28.72inside the $15 to $100 sweet spot
Price range
$6.61–$35.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #989 within Art Paper. It carries 543 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#989in Art Paper
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
543per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Mini Easel Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

49

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

2%

  • Brand 172%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Mini Easel Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.2×

Search terms

Top Mini Easel Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini easel pad8K/yr
  • mini anchor chart paper8K/yr
  • post it mini easel pad6K/yr
  • small anchor chart paper6K/yr
  • small chart paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Easel Pad

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Paper Quality”
46%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“Adhesive not great”
A buyer, on “Adhesion/Stickiness”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mini Easel Pad questions

Answered from the same tracked data.