Mini Easel
MaybeThe top 5 brands take only 36% of clicks. But demand is soft, at -7.2% this quarter, so Mini Easel is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $228K/yr448K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 28%top-5 click share · 47 brands · 58 sellers
Flapen Score
Mini Easel against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Mini Easel is stronger. Inside it, weaker.
Market
The Mini Easel market on Amazon at a glance
Shoppers on Amazon United States searched for Mini Easel 448K times last year and spent an estimated $228K. The top 5 brands take 36% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.
- Searches, last 12 months
- 448K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $228Ka year
- Peak month
- August2.2× the quietest month
- Top search term
- mini easel76K searches a year
02 · Price
A sale here is worth $10.37.
Listings sell for $10.37 on average, from $4.55 to $38.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $10.37 that is $3K to $5K a year per listing.
- Average price
- $10.37under the $15 to $100 sweet spot
- Price range
- $4.55–$38.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #560 within Easels. It carries 1,810 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #560in Easels
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,810per listing
- Listings tracked
- 65
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Mini Easel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
47 rising
Sellers
58
Top-5 brand share
36%
Top 20: 78%
Top-5 click share
28%
Top 20: 65%
Open market
60%
- Brand 19%
- Brand 28%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 64%
Demand
Mini Easel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.2×
Search terms
Top Mini Easel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini easel76K/yr
- small easel69K/yr
- small easels for display71K/yr
- mini easel stand43K/yr
- mini easels25K/yr
- small easel stand25K/yr
- small easels19K/yr
- small picture easel18K/yr
- small display easel12K/yr
- small easel for picture8K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Easel
We read the reviews and the return reasons for every product selling here.
“Extremely weak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Easel questions
Answered from the same tracked data.









