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Mini Easel

Maybe

The top 5 brands take only 36% of clicks. But demand is soft, at -7.2% this quarter, so Mini Easel is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$228K/yr448K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
28%top-5 click share · 47 brands · 58 sellers

Flapen Score

Mini Easel against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Mini Easel is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Easel market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Easel 448K times last year and spent an estimated $228K. The top 5 brands take 36% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
4.9%
Market size, estimated
$228Ka year
Peak month
August2.2× the quietest month
Top search term
mini easel76K searches a year

02 · Price

A sale here is worth $10.37.

Listings sell for $10.37 on average, from $4.55 to $38.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $10.37 that is $3K to $5K a year per listing.

Average price
$10.37under the $15 to $100 sweet spot
Price range
$4.55–$38.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #560 within Easels. It carries 1,810 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#560in Easels
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,810per listing
Listings tracked
65

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mini Easel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

47 rising

Sellers

58

Top-5 brand share

36%

Top 20: 78%

Top-5 click share

28%

Top 20: 65%

Open market

60%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Mini Easel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.2×

Search terms

Top Mini Easel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini easel76K/yr
  • small easel69K/yr
  • small easels for display71K/yr
  • mini easel stand43K/yr
  • mini easels25K/yr
  • small easel stand25K/yr
  • small easels19K/yr
  • small picture easel18K/yr
  • small display easel12K/yr
  • small easel for picture8K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Easel

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Strength”
5.0%of orders come back
“Extremely weak”
A buyer, on “Strength”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mini Easel questions

Answered from the same tracked data.