Is mini coloring book party favors profitable to sell on Amazon United States?

The niche generates $195K/yr across 35 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the mini coloring book party favors niche?

17 brands and 24 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in mini coloring book party favors?

Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 1.1%.

When does demand for mini coloring book party favors peak?

Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the mini coloring book party favors niche?

Listings span $5.51–$28.49; the average listing price is $12.27 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.

mini coloring book party favors

Worth a look

Shows low returns (1.1%), but weak search conversion (2.3%) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great467.51

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.51–$28.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.27

avg listing price — sweet spot $15–$100

Growth

Okay+17.8%

90-day search growth — must beat 0% to launch

Market size

Okay$195K

$195K/yr · 702K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, mini coloring book party favors is a $195K/yr Amazon United States market (702K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

mini coloring book party favors market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $307K–$368K; units × avg price
Conversion rate: 2.3%
Avg BSR: #428
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.7%
Avg brand age: 32 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

24%

Gamito38%
A Brighter Year12%
BenLouis11%
Bendon6%
Callist5%
ZICOTO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Open Trend

Top mini coloring book party favors search terms

mini coloring book167K/yr +47.9%1.4% conv.
mini coloring books for kids97K/yr -30.0%2.4% conv.
mini coloring books57K/yr +24.4%1.9% conv.
mini coloring book adult58K/yr +8.4%1.2% conv.
coco wyo mini coloring book14K/yr >1,000%0.7% conv.
small coloring books for kids58K/yr -7.9%3.3% conv.
small coloring book32K/yr +5.1%2.0% conv.
small coloring book for adults30K/yr +0.4%1.1% conv.
mini coloring books for kids party favors34K/yr -19.3%1.6% conv.
mini adult coloring book28K/yr -20.2%1.1% conv.

All search terms

Top mini coloring book party favors products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mini Coloring Book for Adults 2-Pack Travel Small Coloring Books Pocket Size Adults Relaxation Coloring Books Stress Relief Adult Mini Coloring Book (Comfy Pattern)

Gamito$9.304.6★116 rev

4-Pack Mini Coloring Book for Adults Travel Small Coloring Books Pocket Size Adults Relaxation Coloring Books Stress Relief Adult Mini Coloring Book

Gamito$15.364.6★116 rev

BenLouis Coloring Books Party Favors Bulk Mini Coloring Books for Kids Ages 4-8-12 Small Activity Books For Birthday Party Gifts Goodie Bags Stuffers Classroom Travel Activity24pcs Classic

BenLouis$10.034.7★947 rev

Mini Coloring Book for Adults 2-Pack Travel Small Coloring Books Pocket Size Adults Relaxation Coloring Books Stress Relief Adult Mini Coloring Book (Pink+Peachpuff)

Gamito$9.444.6★116 rev

A Brighter Year Adult Mini Coloring Book Premium Pocket Size 3x 3 Travel Coloring Books Thick No-Bleed Paper 50 Pages Lay Flat Binding Stress & Anxiety Relief - 5-Piece Variety Pack Edition

A Brighter Year$28.494.7★501 rev

Newest

by launch date

Mini Coloring Book for Women 35 Pages Forest Dreams Small Coloring Books for Adults to Relax and Relieve Anxiety Gift for Mothers Day Birthdays Christmas Anniversaries

Callist$7.0499 rev

6mo ago

Womens Mini Coloring Book 6 Pack Small Coloring Books for Adults 2.36 x 1.57 Pocket Size Cute Coloring Stickers Books for Adult Kids to Relief Stress Pass The Time

Callist$9.2999 rev

8mo ago

Mini Coloring Book for Adults 2-Pack Travel Small Coloring Books Pocket Size Adults Relaxation Coloring Books Stress Relief Adult Mini Coloring Book (Comfy Pattern)

Gamito$9.30116 rev

11mo ago

Mini Coloring Book for Adults 2-Pack Travel Small Coloring Books Pocket Size Adults Relaxation Coloring Books Stress Relief Adult Mini Coloring Book (Princess & Happy Birthday)

Gamito$5.7042 rev

12mo ago

4-Pack Mini Coloring Book for Adults Travel Small Coloring Books Pocket Size Adults Relaxation Coloring Books Stress Relief Adult Mini Coloring Book

Gamito$15.36116 rev

1y ago

What buyers say about mini coloring book party favors

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“Happy coloring”

Fun/Entertainment Experience14%

“Easy & fun”

Size-Overall10%

“I love the size”

Quality-Overall9%

“Excellent quality”

Value For Money8%

“Great Value”

Gifting Purpose6%

“Great present”

Ease Of Use5%

“So easy”

Portability4%

“Can take it with you anywhere”

Design-Overall4%

“The designs are attractive”

Advertised Vs Actual Product2%

“Exactly as expected”

What buyers complain about

Size-Overall26%

“Too small”

Color15%

“Theyre not coloring books”

Value For Money6%

“Absolutely not worth the price”

Quality-Overall6%

“Very cheap”

Thickness4%

“Yes it's thick”

Advertised Vs Actual Product4%

“Deceptive videos and pictures”

Strength2%

“it is difficult to rip one out without ripping it”

Fun/Entertainment Experience2%

“Not interesting subjects”

Product Condition2%

“Used”

Paper Quality2%

“Paper is poor quality”

Top return reasons

Size-Overall55%

Value For Money11%

Advertised Vs Actual Product10%

Quality-Overall5%

Color4%

Design-Overall3%

Display Colors3%

Thin2%

Defective Material/Parts1%

Assembly/Installation1%

Common questions

Is mini coloring book party favors profitable to sell on Amazon United States?: The niche generates $195K/yr across 35 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the mini coloring book party favors niche?: 17 brands and 24 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in mini coloring book party favors?: Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 1.1%.
When does demand for mini coloring book party favors peak?: Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the mini coloring book party favors niche?: Listings span $5.51–$28.49; the average listing price is $12.27 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.