mini colored pencils
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$17.08avg listing price — sweet spot $15–$100
Price range
Great$5.82–$53.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great477.65avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$95K$95K/yr · 139K searches
According to Flapen's Amazon United States niche tracking, mini colored pencils is a $95K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
mini colored pencils market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $137K–$171K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 84%
- Out of stock
- 4.5%
- Avg brand age
- 45 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
33 rising
Sellers
71
Top-5 brand share
46%
Top 20: 87%
Top-5 click share
46%
Top 20: 82%
Open market
50%
- Tombow13%
- iHMeiju10%
- BAZIC PRODUCTS8%
- Crayola8%
- RyanDesign6%
- Ctosree5%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +5.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top mini colored pencils search terms
- mini colored pencils63K/yr
- mini colored pencils bulk13K/yr
- mini colored pencil set15K/yr
- small colored pencils11K/yr
- short colored pencils9K/yr
- mini color pencils8K/yr
- mini coloring pencils7K/yr
- tiny colored pencils5K/yr
- mini color pencil set5K/yr
- short colored pencils for kids3K/yr
Top mini colored pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tombow Mini Colored Pencil Set in Metal Tin 12-Pack
Tombow$8.864.7★3,558 rev
4Pack Mini Drawing Colored Pencils for Kids with Sharpener Portable Color Pencils in Tube Drawing Pencil Bulk for Children Adults Artists Writing Sketching Painting Classroom School Supplies.
iHMeiju$7.404.2★116 rev
BAZIC PRODUCTS 24 Mini Colored Pencils for School Tests Writing
BAZIC PRODUCTS$5.874.3★72 rev
Crayola Mini Colored Pencils (Colors may vary) Coloring Supplies for Kids 64 Count Gift
Crayola$5.954.7★4,878 rev
3-Pack Mini Portable Colored Pencils Set 12 Colors Each (36 Total) with Built-In Sharpener 3.35 Miniature Art Pencils in Portable Tubes- Ideal for School Classrooms & On-The-Go Creativity
RyanDesign$6.644.5★58 rev
Newest
by launch date
yayaboqu Mini Colored Pencils Set of 36 (3 Tubes x 12 Colors) - Portable Art Kit with Built-in Sharpener for Adults Teens & Artists | Compact Design for School Travel Sketching & Drawing
yayaboqu$6.2712 rev
3-Pack Mini Portable Colored Pencils Set 12 Colors Each (36 Total) with Built-In Sharpener 3.35 Miniature Art Pencils in Portable Tubes- Ideal for School Classrooms & On-The-Go Creativity
RyanDesign$6.6458 rev
Zorfeter 10 Pack 3.5 Inch Mini Colored Pencils 6 Per Pack Portable Short Fat Pre-Sharpened Bulk Pencils 6 Colors for Painting/Classroom School Supplies(60PCS)
Zorfeter$7.8915 rev
300 Count Colored Pencils Bulk 25 Pack Colored Pencils in 12 Colors 3.5 Inch Mini Drawing Pencils Set Pre-sharpened Coloring Pencils for Kids Ideal Back to School Supplies & Classroom Prizes
Aksipo$18.5435 rev
Hapickid 12 Colors Short Colored Pencils for Kids Toddlers Thick Color Drawing Pencil with Sharpener Art Pencils Drawing Supplies Classroom Prizes Party Favors Bags Easy to Color Pre-sharpened
Hapickid$6.9618 rev
Trending
90-day click momentumyayaboqu Mini Colored Pencils Set of 36 (3 Tubes x 12 Colors) - Portable Art Kit with Built-in Sharpener for Adults Teens & Artists | Compact Design for School Travel Sketching & Drawing
yayaboqu$6.274.6★
Techjob Colored Mechanical Pencil 2.6mm for Coloring and Drawing Mechanical Colored Pencils Mechanical Pencils with Sharpener and Portable Case 36pcs
Techjob$15.814.7★
Zorfeter 10 Pack 3.5 Inch Mini Colored Pencils 6 Per Pack Portable Short Fat Pre-Sharpened Bulk Pencils 6 Colors for Painting/Classroom School Supplies(60PCS)
Zorfeter$7.894.7★
300 Count Colored Pencils Bulk 25 Pack Colored Pencils in 12 Colors 3.5 Inch Mini Drawing Pencils Set Pre-sharpened Coloring Pencils for Kids Ideal Back to School Supplies & Classroom Prizes
Aksipo$18.544.2★
THE TWIDDLERS 30 Pack Mini Colored Pencils - 6 Pencils per box - 180 Bulk Mini Coloring Pencils for kids Goodie Bag Stuffers Classroom Prizes Teachers Supplies Party Favors
THE TWIDDLERS$20.364.8★
What buyers say about mini colored pencils
What buyers praise and complain about, mined from review topics.What buyers love
“the colors are cute”
“Beautiful quality”
“Awesome set of pencils”
“Worth buying”
“Just the right size”
“Easy to use”
“Better than expected”
“Buttery soft”
“Loved these for a class project- the pencils are nice and pre-sharpened”
“the gift you say they are enjoying them”
What buyers complain about
“The colors aren't that bright”
“Cheap”
“it even broke trying to sharpen some of the pencils”
“The caps dont fit snugly at all”
“Now, I have to purchase a pack of pencil sharpeners because no one sells just one and it costs more money”
“mine ran out within a week”
“not to many colors”
“Not very sturdy”
“the tip of some pencils came with broken”
“Not as soft as some”
Top return reasons
Common questions
- Is mini colored pencils profitable to sell on Amazon United States?
- The niche generates $95K/yr across 37 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the mini colored pencils niche?
- 33 brands and 71 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in mini colored pencils?
- Top complaints mined from reviews: Color, Quality-Overall, Sharpness. The return rate is 1.1%.
- When does demand for mini colored pencils peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the mini colored pencils niche?
- Listings span $5.82–$53.22; the average listing price is $17.08 (sweet spot $15–$100). The average incumbent carries 478 reviews — the moat a new listing must climb.