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Mini Canvas and Easel

Fail

Demand is soft, at -27.0% this quarter, so Mini Canvas and Easel is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$55K/yr45K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
48%top-5 click share · 14 brands · 18 sellers

Flapen Score

Mini Canvas and Easel against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Mini Canvas and Easel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Canvas and Easel market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Canvas and Easel 45K times last year and spent an estimated $55K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
5.8%
Market size, estimated
$55Ka year
Peak month
February2.5× the quietest month
Top search term
mini canvas with easel17K searches a year

02 · Price

A sale here is worth $21.13.

Listings sell for $21.13 on average, from $8.41 to $47.32. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.13 that is $0 to $2K a year per listing.

Average price
$21.13inside the $15 to $100 sweet spot
Price range
$8.41–$47.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #473 within Easels. It carries 476 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#473in Easels
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
476per listing
Listings tracked
28

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Mini Canvas and Easel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

18

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

21%

  • Brand 123%
  • Brand 222%
  • Brand 314%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Mini Canvas and Easel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Search terms

Top Mini Canvas and Easel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini canvas with easel17K/yr
  • mini canvas and easel set8K/yr
  • mini canvas painting kit4K/yr
  • mini easel and canvas sets3K/yr
  • mini canvas and easel3K/yr
  • small canvas with easel3K/yr
  • mini easel with canvas3K/yr
  • mini canvases for painting with easel3K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Canvas and Easel

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Paint Quality”
3.0%of orders come back
“Very disappointed that the paint had hardly any in it or was dried up”
A buyer, on “Paint Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mini Canvas and Easel questions

Answered from the same tracked data.