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Mini Anvil

Fail

Buyers convert on only 0.6% of searches, so Mini Anvil is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$312K/yr476K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
51%top-5 click share · 14 brands · 23 sellers

Flapen Score

Mini Anvil against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Mini Anvil is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Anvil market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Anvil 476K times last year and spent an estimated $312K. The top 5 brands take 78% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 476K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $312K a year.

Searches, last 12 months
476K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
0.6%
Market size, estimated
$312Ka year
Top search term
anvil250K searches a year

02 · Price

A sale here is worth $115.02.

Listings sell for $115.02 on average, from $8.65 to $958.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $115.02 that is $29K to $58K a year per listing.

Average price
$115.02above the $15 to $100 sweet spot
Price range
$8.65–$958.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$29K–$58K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #2,759 within Jewelry Making Kits. It carries 258 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
78%
Out of stock, average day
2.1%
Average rank
#2,759in Jewelry Making Kits
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
258per listing
Listings tracked
27

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Mini Anvil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

18%

  • Brand 152%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (8 brands, 18%)

Demand

Mini Anvil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26JanFebMarAprMayJunJulAug

Peak months: Mar, Apr · busiest ÷ quietest = 7.3× · 8 of 12 months tracked

Search terms

Top Mini Anvil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anvil250K/yr
  • anvils for blacksmithing84K/yr
  • blacksmith anvil31K/yr
  • mini anvil19K/yr
  • anvil for jewelry making13K/yr
  • small anvil13K/yr
  • jewelry anvil11K/yr
  • vevor anvil14K/yr
  • jewelers anvil10K/yr
  • anvils8K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Anvil

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Too small”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mini Anvil questions

Answered from the same tracked data.