mineral spirits
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Good522.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.60avg listing price — sweet spot $15–$100
Market size
Good$561K$561K/yr · 448K searches
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Price range
Okay$9.06–$20.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, mineral spirits is a $561K/yr Amazon United States market (448K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
mineral spirits market data
- Units sold / yr
- 50K–60K
- avg 5,000–6,000/product
- Revenue / yr
- $680K–$816K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
23
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
9%
- KLEAN-STRIP52%
- Bellisinno16%
- U.S. Art Supply8%
- Rust-Oleum6%
- OMNI DEPOT5%
- Wonshine4%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top mineral spirits search terms
- mineral spirits314K/yr
- odorless mineral spirits47K/yr
- mineral spirits for cleaning26K/yr
- mineral spirits for wood19K/yr
- mineral spirits paint thinner14K/yr
- mineral spirit7K/yr
- mineral spirits 1 gallon5K/yr
- klean strip mineral spirits3K/yr
- klean strip odorless mineral spirits4K/yr
- odorless mineral spirits for oil painting5K/yr
Top mineral spirits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KLEAN-STRIP GKSP94214 Odorless Mineral Spirits 1-Gallon
KLEAN-STRIP$18.374.7★1,096 rev
Klean Strip Odorless Mineral Spirits 1 Quart
KLEAN-STRIP$9.064.7★1,232 rev
Odorless Mineral Spirits 100ml Premium Odorless Paint Thinner for Oil Painting Odor-Free Solvent for Artists Thinning Oil Colors and Cleaning Brushes Professionals Oil Painting Supplies
Bellisinno$10.284.3★110 rev
Rust-Oleum Automotive 253351 32-Ounce Low Voc Mineral Spirits Quart
Rust-Oleum$17.004.6★231 rev
Premium Odorless Mineral Spirits Klean Strip Low Odor Mineral Spirit for Thinning Oil-Based Paints Cleaning & Degreasing with Protective Omni Depot Gloves 1 Quart
OMNI DEPOT$20.073.9★10 rev
Newest
by launch date
Odorless Mineral Spirits 100ml Professional Odorless Paint Thinner for Oil Painting Premium Oil Painting Supplies Odor-Free Solvent for Artists and Amateurs Thinning Oil Colors
HORSEFISH TOOL$9.429 rev
Odorless Mineral Spirits 200ml High Purity Low Odor Solvent for Thinning Oil-Based Paints Cleaning Brushes & Tools Oil Paint Thinner Degreasing DIY Crafts Art Projects and Home Maintenance
Ecuywe$16.3116 rev
Odorless Mineral Spirits 100ml Odorless Paint Thinner for Oil Based Paint Premium Mineral Spirits for Cleaning Refined Solvent for Artists Oil Painting Supplies for Studio & Classroom(120g)
Wonshine$9.4336 rev
KOVIEDE Odorless Mineral Spirits 5.07 fl oz (150ml) - Purified Mineral Spirits for Oil Painting Highly Refined Paint Solvent Cleaning Brushes & Artist Mediums
KOVIEDE$10.1228 rev
Premium Odorless Mineral Spirits Klean Strip Low Odor Mineral Spirit for Thinning Oil-Based Paints Cleaning & Degreasing with Protective Omni Depot Gloves 1 Quart
OMNI DEPOT$20.0710 rev
Trending
90-day click momentumOdorless Mineral Spirits 100ml Professional Odorless Paint Thinner for Oil Painting Premium Oil Painting Supplies Odor-Free Solvent for Artists and Amateurs Thinning Oil Colors
HORSEFISH TOOL$9.424.6★
Odorless Mineral Spirits 100ml Odorless Paint Thinner for Oil Based Paint Premium Mineral Spirits for Cleaning Refined Solvent for Artists Oil Painting Supplies for Studio & Classroom(120g)
Wonshine$9.434.3★
Odorless Mineral Spirits 200ml High Purity Low Odor Solvent for Thinning Oil-Based Paints Cleaning Brushes & Tools Oil Paint Thinner Degreasing DIY Crafts Art Projects and Home Maintenance
Ecuywe$16.315.0★
KOVIEDE Odorless Mineral Spirits 5.07 fl oz (150ml) - Purified Mineral Spirits for Oil Painting Highly Refined Paint Solvent Cleaning Brushes & Artist Mediums
KOVIEDE$10.124.5★
Premium Odorless Mineral Spirits Klean Strip Low Odor Mineral Spirit for Thinning Oil-Based Paints Cleaning & Degreasing with Protective Omni Depot Gloves 1 Quart
OMNI DEPOT$20.073.9★
What buyers say about mineral spirits
What buyers praise and complain about, mined from review topics.What buyers love
“Doesnt stink”
“Excellent quality”
“It helps the paint flow smoothly”
“it helps me clean my brushes”
“Arrived exactly as described”
“Works great, fair pricing”
“easy to store”
“Works as expected”
“perfect size”
“Very good, the thinner for oil paint works very well to recover thick paint; a very good product”
What buyers complain about
“It has a very mild odor”
“Paint Thinner”
“It didnt work for me”
“Tiny tiny tiny size”
“are usually very thick”
“Quart overpriced”
“What i bought it for was to loosen up some old stain no real instructions online instructions are all over the map i tried a couple methods”
“it will not clean oil paint from a brush”
“Beware very very little quality”
“Orderless and it works as described and it does not change the color”
Top return reasons
Common questions
- Is mineral spirits profitable to sell on Amazon United States?
- The niche generates $561K/yr across 12 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +23.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the mineral spirits niche?
- 10 brands and 23 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in mineral spirits?
- Top complaints mined from reviews: Smell, Paint Quality, Functionality-Overall. The return rate is 0.1%.
- When does demand for mineral spirits peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the mineral spirits niche?
- Listings span $9.06–$20.07; the average listing price is $13.60 (sweet spot $15–$100). The average incumbent carries 522 reviews — the moat a new listing must climb.