Milk Paint

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

1.6%

Market size, estimated

$63Ka year

Peak month

November2.3× the quietest month

Top search term

milk paint70K searches a year

Listings sell for $35.31 on average, from $8.90 to $138.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.31 that is $0 to $4K a year per listing.

Average price

$35.31inside the $15 to $100 sweet spot

Price range

$8.90–$138.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

1.8%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #425 within Painting. It carries 2,817 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

84%

Out of stock, average day

11.8%

Average rank

#425in Painting

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,817per listing

Listings tracked

38

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months