mijello mission gold watercolors
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$48.54avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great446avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.93–$233.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 55K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mijello mission gold watercolors is a $74K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
mijello mission gold watercolors market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $73K–$97K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #2,658
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 7%
- Out of stock
- 0.2%
- Avg brand age
- 63 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
0%
- Mijello88%
- Mijello Mission7%
- Martin Universal Design3%
- Mr. Pen2%
Demand & seasonality
Weekly Amazon search volume, last 62 weeks — -6.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top mijello mission gold watercolors search terms
- mijello watercolor palette17K/yr
- mijello mission gold watercolors7K/yr
- mission gold watercolor8K/yr
- mijello watercolor8K/yr
- mijello8K/yr
- mijello palette3K/yr
- mission gold watercolor set3K/yr
Top mijello mission gold watercolors products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mijello Airtight Watercolor 18-Well Blue Palette
Mijello$13.444.7★2,088 rev
Mijello Mission Gold Water Color Palette Set 36 Colors
Mijello$78.614.8★1,083 rev
Mijello Mission Gold Water Color Set 34 Colors
Mijello$96.664.7★362 rev
Mijello Mission Gold Water Color Set 24 Colors
Mijello$54.724.7★661 rev
New Mijello Bulletproof Palette for Watercolor 36 Colors
Mijello$26.584.2★441 rev
Newest
by launch date
Mijello Mission Tourmaline Hyper Two-Tone Watercolor Set 15ml Tubes 12 Colors Unique Granulation with Genuine Tourmaline Mineral Pigments for Art work & Craft_MGC-8012T
Mijello$54.0420 rev
(Navy Palette) - Mission Silver Class Super Size Pans Watercolours 12Ml X 20 Colours Palette Set (Navy Palette)
Mijello$24.998 rev
Mijello Mission Tourmaline Two-Tone Granulation Water Color Paint Unique texture Color retention Good Pigmentation for dramatic effect Art work & Craft_ MGC-0405W_5 Colors Winter Set
Mijello$24.8713 rev
Mijello Mission Tourmaline Two-tone Granulation Watercolors 15ml x 34 Colors
Mijello$233.4819 rev
Mr. Pen- Airtight Watercolor Palette with Lid 18 Wells & 2 Mixing Areas
Mr. Pen$9.933,860 rev
Trending
90-day click momentum
Mission Gold Class 26 Colors of The Pure Pigment Set MWC-1524P 15mlX24+2 Colors
Mijello$85.494.8★
Mijello Mission Gold Water Color Set 24 Colors
Mijello$54.724.7★
Mijello Mission Tourmaline Hyper Two-Tone Watercolor Set 15ml Tubes 12 Colors Unique Granulation with Genuine Tourmaline Mineral Pigments for Art work & Craft_MGC-8012T
Mijello$54.044.3★
Mijello Double Decker Watercolor Palette 40 Paint Wells Teal 13.25 x 6.75 x 1.25 1 Each (MWP-1640)
Mijello$26.464.6★
(Navy Palette) - Mission Silver Class Super Size Pans Watercolours 12Ml X 20 Colours Palette Set (Navy Palette)
Mijello$24.994.6★
What buyers say about mijello mission gold watercolors
What buyers praise and complain about, mined from review topics.What buyers love
“Great color”
“Excellent product”
“Excellent paint palette”
“Worth it”
“Nice and convenient”
“As described”
“Great size”
“it is easy to carry around”
“Airtightness was the most important- this delivers”
“easy to re-wet”
What buyers complain about
“Dries out the paint”
“doesnt fit anymore”
“both have broken with minimal use”
“feel bad to have to write such a tepid review”
“Its very easy to get stained”
“MY only regret is not buying two sets because as they gain popularity the price may increase”
“missing key colors”
“Also has scratches on lid so may have been previously sold”
“But did not work”
“it shouldn't be advertised as airtight because it is not”
Top return reasons
Common questions
- Is mijello mission gold watercolors profitable to sell on Amazon United States?
- The niche generates $74K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the mijello mission gold watercolors niche?
- 4 brands and 18 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mijello mission gold watercolors?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Durability. The return rate is 1.1%.
- When does demand for mijello mission gold watercolors peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the mijello mission gold watercolors niche?
- Listings span $9.93–$233.48; the average listing price is $48.54 (sweet spot $15–$100). The average incumbent carries 446 reviews — the moat a new listing must climb.