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Metallic Watercolor Paints

Fail

Demand is soft, at -19.4% this quarter, so Metallic Watercolor Paints is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$140K/yr278K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
48%top-5 click share · 15 brands · 41 sellers

Flapen Score

Metallic Watercolor Paints against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Metallic Watercolor Paints is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metallic Watercolor Paints market on Amazon at a glance

Shoppers on Amazon United States searched for Metallic Watercolor Paints 278K times last year and spent an estimated $140K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
3.1%
Market size, estimated
$140Ka year
Peak month
December2.8× the quietest month
Top search term
metallic watercolor paints104K searches a year

02 · Price

A sale here is worth $16.33.

Listings sell for $16.33 on average, from $5.55 to $43.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.33 that is $4K to $8K a year per listing.

Average price
$16.33inside the $15 to $100 sweet spot
Price range
$5.55–$43.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #362 within Painting. It carries 6,008 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#362in Painting
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
6,008per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Metallic Watercolor Paints products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

41

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

24%

  • Brand 128%
  • Brand 214%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Metallic Watercolor Paints search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Metallic Watercolor Paints search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metallic watercolor paints104K/yr
  • glitter watercolor paint37K/yr
  • metallic watercolor26K/yr
  • metallic watercolor paint set20K/yr
  • glitter watercolor14K/yr
  • metallic watercolor paint11K/yr
  • iridescent watercolor paint10K/yr
  • shimmer watercolor paint10K/yr
  • metallic watercolors11K/yr
  • lisilinka glitter watercolor5K/yr

Reviews and returns

What reviews say buyers love and hate about Metallic Watercolor Paints

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Color”
27%of negative reviews mention “Size-Overall”
1.1%of orders come back
“This set is small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Metallic Watercolor Paints questions

Answered from the same tracked data.