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Metallic Pens

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -13.7% this quarter, so Metallic Pens is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 46
Market size
$80K/yr124K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
38%top-5 click share · 30 brands · 120 sellers

Flapen Score

Metallic Pens against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Metallic Pens is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metallic Pens market on Amazon at a glance

Shoppers on Amazon United States searched for Metallic Pens 124K times last year and spent an estimated $80K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
4.9%
Market size, estimated
$80Ka year
Peak month
December2.8× the quietest month
Top search term
metallic gel pens78K searches a year

02 · Price

A sale here is worth $13.06.

Listings sell for $13.06 on average, from $4.26 to $33.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.06 that is $1K to $3K a year per listing.

Average price
$13.06under the $15 to $100 sweet spot
Price range
$4.26–$33.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #327 within Drawing. It carries 4,416 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#327in Drawing
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
4,416per listing
Listings tracked
48

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Metallic Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

120

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

38%

Top 20: 78%

Open market

42%

  • Brand 114%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 64%

Demand

Metallic Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Metallic Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metallic gel pens78K/yr
  • metallic gel pens for coloring7K/yr
  • metallic ink pens6K/yr
  • gel pens metallic6K/yr
  • metallic gel pen5K/yr
  • metalic gel pens3K/yr
  • metallic gel pens for black paper4K/yr
  • papermate bright gel pens5K/yr
  • inkjoy bright2K/yr
  • papermate metallic gel pens4K/yr

Reviews and returns

What reviews say buyers love and hate about Metallic Pens

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Color”
11%of negative reviews mention “Color”
1.0%of orders come back
“Colors are off”
A buyer, on “Color”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Metallic Pens questions

Answered from the same tracked data.