Is metallic embroidery thread profitable to sell on Amazon United States?

The niche generates $58K/yr across 53 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the metallic embroidery thread niche?

31 brands and 75 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in metallic embroidery thread?

Top complaints mined from reviews: Durability, Color, Ease Of Use. The return rate is 1.9%.

When does demand for metallic embroidery thread peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the metallic embroidery thread niche?

Listings span $3.77–$44.74; the average listing price is $11.84 (sweet spot $15–$100). The average incumbent carries 630 reviews — the moat a new listing must climb.

metallic embroidery thread

Worth a look

Shows no brand lock-in (top 5 brands take 55% of clicks), but a small market ($58K/yr) keeps it on the watch list.

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Good$3.77–$44.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good629.85

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.84

avg listing price — sweet spot $15–$100

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Market size

Bad$58K

$58K/yr · 123K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, metallic embroidery thread is a $58K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

metallic embroidery thread market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $59K–$71K; units × avg price
Conversion rate: 4.0%
Avg BSR: #411
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

37%

Top 20: 73%

Open market

36%

LE PAON17%
Keromtein10%
Ryioot10%
Simthread10%
New brothread9%
WILLBOND9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top metallic embroidery thread search terms

metallic embroidery thread32K/yr +1.9%4.1% conv.
metallic embroidery floss31K/yr -15.5%4.0% conv.
metallic thread23K/yr -5.6%1.8% conv.
dmc metallic embroidery floss8K/yr -16.8%2.6% conv.
glitter embroidery thread5K/yr +5.6%3.0% conv.
metallic thread embroidery7K/yr -15.5%4.3% conv.
glitter thread5K/yr -8.9%1.3% conv.
embroidery thread metallic4K/yr -6.3%5.8% conv.
glitter embroidery floss4K/yr -9.1%2.4% conv.
metallic thread for sewing4K/yr -12.5%2.0% conv.

All search terms

Top metallic embroidery thread products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

11 Skeins Metallic Embroidery Thread Multi-Color Embroidery Floss for DIY

Ryioot$9.094.3★186 rev

12 Skeins Metallic Embroidery Floss Multi-Purpose Cross Stitch Thread Mix Colours Hand Embroidery Supplies8 m 12 Strands

Keromtein$6.934.4★21 rev

Metallic Embroidery Floss All Purpose Assorted Mix Colours Cross Stitch Tread Set 24 Skeins for Craft Needlework Hand Embroidery Bracelets

LE PAON$14.124.4★1,636 rev

WILLBOND 24 Pcs Metallic Embroidery Floss Cotton Stitch Embroidery Thread Skein Threads Glitter Embroidery Thread Cross Stitch Thread for Friendship Bracelets DIY Thread Crafts(Classic Color)

WILLBOND$17.064.4★949 rev

Simthread Best 21 Colors Metallic Embroidery Machine Thread Kit 500M(550Y) for Computerized Embroidery and Decorative Sewing

Simthread$27.064.6★973 rev

Newest

by launch date

12 Skeins Metallic Embroidery Thread Cross Stitch Floss Hand Embroidery Thread for Sewing Making Yarn Accessories Craft String Art Supplies

Zelphvt$6.321 rev

5mo ago

11 Pcs Mixed Colors Metallic Embroidery Floss 11 Skeins Cross Stitch Thread for Embroidery Cross-Stitch DIY Crafts (8M 12Strands)

Alrhso$8.122 rev

5mo ago

12 Skeins Metallic Embroidery Floss Multi-Purpose Cross Stitch Thread Mix Colours Hand Embroidery Supplies8 m 12 Strands

Keromtein$6.9321 rev

8mo ago

New brothread Single Huge Spool Metallic Embroidery Machine Thread 2500M (2735Y) Each for Commercial and Domestic Embroidery Machines - Silver M-019

New brothread$9.7683 rev

10mo ago

13 Skeins Embroidery Thread 10 Colors Metallic Embroidery Floss Set Polyester Cross-Stitch Threads for Hand Embroidery String Art10 Colors

MOYYON$10.2920 rev

1y ago

What buyers say about metallic embroidery thread

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“Colors were beautiful”

Quality-Overall13%

“the quality of the skeins”

Brightness/Shine/Glow11%

“Adds a nice sparkle”

Value For Money10%

“worth it”

Embellishment/Embroidery Quality5%

“adding it into embroidery makes it look soooooo pretty”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use4%

“It was super easy to use”

Design-Overall4%

“Perfect for my crafting needs”

Durability2%

“We haven't had any issues with breaking like with cheaper threads”

Thickness2%

“Shiny and good thickness”

What buyers complain about

Durability15%

“Breaks easy”

Color7%

“Colors are not accurate”

Ease Of Use7%

“Very very hard to use”

Functionality-Overall7%

“basically did not perform so was a waste of my time”

Stitch/Finish/Polish7%

“It seams to fray”

Thickness4%

“Thin”

Hard Feel4%

“Harder to use”

Quality-Overall3%

“really cheap looking”

Material Quality3%

“I hate the physical feel of them”

Jamming/Clogging3%

“Thread jam”

Top return reasons

Color24%

Thin13%

Size-Overall9%

Quality-Overall8%

Advertised Vs Actual Product7%

Display Colors5%

Value For Money4%

Functionality-Overall3%