Is metallic colored pencils profitable to sell on Amazon United States?

The niche generates $91K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (48/100).

How competitive is the metallic colored pencils niche?

18 brands and 72 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in metallic colored pencils?

Top complaints mined from reviews: Color, Quality-Overall, Sharpness. The return rate is 0.9%.

When does demand for metallic colored pencils peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the metallic colored pencils niche?

Listings span $5.23–$37.34; the average listing price is $15.72 (sweet spot $15–$100). The average incumbent carries 2,703 reviews — the moat a new listing must climb.

metallic colored pencils

Skip it

Soft demand (-15.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$15.72

avg listing price — sweet spot $15–$100

Price range

Good$5.23–$37.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,703.08

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$91K

$91K/yr · 132K searches

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, metallic colored pencils is a $91K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

metallic colored pencils market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $94K–$126K; units × avg price
Conversion rate: 4.4%
Avg BSR: #203
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 4.0%
Avg brand age: 53 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

26%

KALOUR31%
Faber-Castell12%
BAZIC PRODUCTS10%
Crayola10%
MASTERART6%
Mifuner5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top metallic colored pencils search terms

metallic colored pencils60K/yr -17.7%4.3% conv.
glitter colored pencils21K/yr -10.7%3.3% conv.
metallic colored pencils for adults17K/yr -1.4%4.3% conv.
metallic pencils14K/yr -15.1%2.6% conv.
metallic color pencils5K/yr -5.3%3.9% conv.
colored pencils metallic4K/yr -27.4%5.5% conv.
crayola metallic colored pencils4K/yr -18.1%6.3% conv.
metallic pencil7K/yr -49.8%1.0% conv.

All search terms

Top metallic colored pencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KALOUR 72 Piece Metallic Colored Pencils Soft Core with Vibrant Color Ideal for Drawing Blending Sketching Shading Coloring for Adults Artists Beginners

KALOUR$24.764.6★386 rev

KALOUR 50 Piece Metallic Colored Pencils for Adult Coloring Soft Core with Vibrant Color Ideal for Drawing Blending Sketching Shading Coloring Pencils for Adults Beginners

KALOUR$19.504.5★938 rev

Faber-Castell Black Edition Colored Pencils: 12 Metallic | Back to School Supplies

Faber-Castell$9.534.5★9,672 rev

BAZIC Products 12 Metallic Colors Colored Pencils 12 Count Smooth Color Lead for Drawing Coloring Art

BAZIC PRODUCTS$6.454.6★155 rev

Crayola Metallic FX Colored Pencils - 8 Pencils

Crayola$6.484.7★3,780 rev

Newest

by launch date

KALOUR PDAS 55 Piece Metallic Colored Pencils for Adults Premium Artist Colored Pencils Soft Core Coloring Pencils for Adult Coloring Books Metallic Pencils Set for Drawing Sketching Blending

KALOUR PDAS$20.3821 rev

1mo ago

Hapickid 12 Metallic Colored Pencils Soft Core with Vibrant Glitter Color Pencil for Adults Artists Beginners Drawing Coloring Sketching Pre-sharpened

Hapickid$8.8218 rev

10mo ago

Prismacolor Premier Colored Pencils Soft Core Assorted Colors for Dark Paper Limited Edition 14 Count - Adult Coloring Drawing Creative Art Supplies

Prismacolor$13.43201 rev

11mo ago

Mifuner 10Pcs Metallic Colored Pencils Set Oil Based Drawing Pencils Pre-sharpened Wooden Professional Sketch Pencil Art Supplies for Adults Coloring Books No Duplicates

Mifuner$5.2395 rev

1y ago

KALOUR 60 Art Drawing Pencils Set Including Oil-Based Metallic Watercolor Neon Macaron Pastel Colored Pencils.Ideal for Sketching Coloring & DIY Crafts Gift for Adults Kids Artists Beginner

KALOUR$13.93528 rev

1y ago

What buyers say about metallic colored pencils

What buyers praise and complain about, mined from review topics.

What buyers love

Color43%

“variety of colors”

Quality-Overall14%

“Excellent quality with vibrant, vivid colors”

Value For Money9%

“Great value”

Pen/Pencil Quality6%

“Great Pencils”

Soft Feel4%

“I love the smoothness”

Advertised Vs Actual Product3%

“As advertised”

Drawing Experience2%

“My grandkids love these for home work,drawing,”

Sharpness2%

“Easy to sharpen as well”

Ease Of Use1%

“Easy to use”

Durability1%

“they dont break easily at all”

What buyers complain about

Color27%

“the colors were not what I expected”

Quality-Overall10%

“terrible quality control”

Sharpness5%

“Sharpening issues”

Durability5%

“Break easily”

Advertised Vs Actual Product3%

“Not as expected”

Metal Quality3%

“Just do not see metallic sheen in any of them”

Display Colors3%

“Missing 1 Color”

Strength2%

“Tray is too flimsy”

Brightness/Shine/Glow2%

“I know its not going to shiny”

Smell2%

“Chemical smell”

Top return reasons

Color29%

Advertised Vs Actual Product10%

Display Colors10%

Value For Money9%

Quality-Overall9%

Size-Overall4%

Defective Material/Parts4%

Product Condition3%

Functionality-Overall3%

Strength3%

Common questions

Is metallic colored pencils profitable to sell on Amazon United States?: The niche generates $91K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (48/100).
How competitive is the metallic colored pencils niche?: 18 brands and 72 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in metallic colored pencils?: Top complaints mined from reviews: Color, Quality-Overall, Sharpness. The return rate is 0.9%.
When does demand for metallic colored pencils peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the metallic colored pencils niche?: Listings span $5.23–$37.34; the average listing price is $15.72 (sweet spot $15–$100). The average incumbent carries 2,703 reviews — the moat a new listing must climb.