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Metallic Colored Pencils

Fail

Demand is soft, at -15.0% this quarter, so Metallic Colored Pencils is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$91K/yr132K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
54%top-5 click share · 18 brands · 72 sellers

Flapen Score

Metallic Colored Pencils against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Metallic Colored Pencils is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metallic Colored Pencils market on Amazon at a glance

Shoppers on Amazon United States searched for Metallic Colored Pencils 132K times last year and spent an estimated $91K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
4.4%
Market size, estimated
$91Ka year
Peak month
December1.7× the quietest month
Top search term
metallic colored pencils60K searches a year

02 · Price

A sale here is worth $15.72.

Listings sell for $15.72 on average, from $5.23 to $37.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.72 that is $2K to $4K a year per listing.

Average price
$15.72inside the $15 to $100 sweet spot
Price range
$5.23–$37.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #203 within Drawing. It carries 2,703 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#203in Drawing
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,703per listing
Listings tracked
26

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Metallic Colored Pencils products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

72

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 96%

Open market

26%

  • KALOUR31%
  • Faber-Castell12%
  • BAZIC PRODUCTS10%
  • Crayola10%
  • MASTERART6%
  • Mifuner5%

Demand

Metallic Colored Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Metallic Colored Pencils search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • metallic colored pencils60K/yr
  • glitter colored pencils21K/yr
  • metallic colored pencils for adults17K/yr
  • metallic pencils14K/yr
  • metallic color pencils5K/yr
  • colored pencils metallic4K/yr
  • crayola metallic colored pencils4K/yr
  • metallic pencil7K/yr

Reviews and returns

What reviews say buyers love and hate about Metallic Colored Pencils

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Color”
27%of negative reviews mention “Color”
0.9%of orders come back
“the colors were not what I expected”
A buyer, on “Color”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Metallic Colored Pencils questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data