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Metal Rings

Fail

Prices span $3.64–$13.02, mostly outside the sweet spot, so Metal Rings is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$79K/yr315K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
47%top-5 click share · 30 brands · 34 sellers

Flapen Score

Metal Rings against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Metal Rings is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Rings market on Amazon at a glance

Shoppers on Amazon United States searched for Metal Rings 315K times last year and spent an estimated $79K. The top 5 brands take 55% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
3.1%
Market size, estimated
$79Ka year
Peak month
July1.4× the quietest month
Top search term
metal rings77K searches a year

02 · Price

A sale here is worth $8.11.

Listings sell for $8.11 on average, from $3.64 to $13.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $8.11 that is $811 to $2K a year per listing.

Average price
$8.11under the $15 to $100 sweet spot
Price range
$3.64–$13.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$811–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #52 within Macrame & Knotting. It carries 1,893 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#52in Macrame & Knotting
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,893per listing
Listings tracked
37

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Metal Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

34

Top-5 brand share

55%

Top 20: 89%

Top-5 click share

47%

Top 20: 80%

Open market

40%

  • Brand 122%
  • Brand 210%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Metal Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Metal Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal rings77K/yr
  • metal rings for crafts73K/yr
  • metal ring40K/yr
  • craft rings23K/yr
  • metal o rings16K/yr
  • rings for crafts12K/yr
  • metal o ring9K/yr
  • metal craft rings9K/yr
  • macrame rings metal7K/yr
  • small metal rings6K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Rings

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Too small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Metal Rings questions

Answered from the same tracked data.