Metal Excavator Toy

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

-15.4%

Conversion, latest week

0.7%

Market size, estimated

$55Ka year

Peak month

December2.9× the quietest month

Top search term

diecast masters36K searches a year

Listings sell for $99.37 on average, from $6.94 to $326.38. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $99.37 that is $0 to $10K a year per listing.

Average price

$99.37inside the $15 to $100 sweet spot

Price range

$6.94–$326.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

1.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #4,826 within Model & Hobby Building. It carries 141 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

1.6%

Average rank

#4,826in Model & Hobby Building

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

141per listing

Listings tracked

46

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months