metal buttons
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a small market ($53K/yr) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Price range
Great$3.21–$80.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great478.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.44avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 281K searches
According to Flapen's Amazon United States niche tracking, metal buttons is a $53K/yr Amazon United States market (281K searches/yr). The top 5 brands hold 29% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
metal buttons market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $63K–$84K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #880
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 2.4%
- Avg brand age
- 36 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
86 falling
Sellers
104
Top-5 brand share
29%
Top 20: 63%
Top-5 click share
16%
Top 20: 44%
Open market
67%
- OELFFOW7%
- ZLMCUJE6%
- Ouligay6%
- Lilaly6%
- YHMQDU4%
- SEMINI4%
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — -7.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top metal buttons search terms
- botones para ropa elegantes58K/yr
- no sew buttons45K/yr
- blazer buttons19K/yr
- suit buttons for men15K/yr
- suit buttons13K/yr
- 3/4 buttons12K/yr
- shirt buttons for men10K/yr
- coat buttons25K/yr
- la mode buttons12K/yr
- 15mm buttons7K/yr
Top metal buttons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ouligay 20 PCS Gold Buttons for Blazer Irregular Shape Metal Buttons Vintage Brass Shank Button Zinc Alloy Sewing Button for Suit Coat Shirt Jackets Craft 0.91in
Ouligay$6.665.0★16 rev
Lilaly 100 pcs Black Buttons for Crafts 5 Sizes Mixed Round Sewing Buttons for Clothes Suitable for for DIY Crafts Coats Shirts Pants Shorts
Lilaly$3.324.7★1,088 rev
SEMINI 100 Piece 10 Styles Shank Resin Pearl Buttons Vintage Sewing Button for Women Girls Crafts Clothes Wedding Dress and DIY Project (Color 14(Resin))
SEMINI$7.734.5★54 rev
SJUTOUCI 10PCS Unique Shape Sewing Button for Uniforms/Dresses/Suits/Blazer Electroplating Gold Metal Buttons for Crafts 4PCS 24mm and 6PCS 20mm Clothes Art Button
SJUTOUCI$8.744.6★59 rev
OELFFOW 100Pcs Round Assorted Pearl Buttons Resin White Pearl Button Vintage Clothes Sewing Button(10mm 11mm 12mm) with Storage Box for Crafts Wedding Dress DIY Project
OELFFOW$9.824.6★267 rev
Newest
by launch date
2Pcs Button Covers Cufflinks Set No-Sew Button Covers Clip-On Golden Base with Camellia Flower Faux Pearl for Women Men Dress Shirts Blouses for Button Decoration(White Flower 15mm)
YHMQDU$10.0511 rev
6Pcs Button Covers Cufflinks Set No-Sew Button Covers Clip-On Golden Base with Clear Rhinestones for Women Men Dress Shirts Blouses Tux Shirt Button Decoration(Golden Clear 17.5mm)
YHMQDU$19.2911 rev
20 Pack 11mm No Sew Buttons Buttons for Clothes Detachable Reusable Fake Button for Repair DIY Crafts Costume Making Decorative Brooch Pins in Black White
Xelsluthe$6.366 rev
Ouligay 20 PCS Gold Buttons for Blazer Irregular Shape Metal Buttons Vintage Brass Shank Button Zinc Alloy Sewing Button for Suit Coat Shirt Jackets Craft 0.91in
Ouligay$6.6616 rev
15Pcs Pearl Buttons for Clothes Gold Vintage Fancy Pearl Buttons for Sewing Round Shape Buckles Sew On Embellishments for Dresses Shirts DIY Crafts White & Gold (5 * 0.6in 5 * 0.83in 5 * 0.98in)
ValueBargain$4.967 rev
Trending
90-day click momentum2Pcs Button Covers Cufflinks Set No-Sew Button Covers Clip-On Golden Base with Camellia Flower Faux Pearl for Women Men Dress Shirts Blouses for Button Decoration(White Flower 15mm)
YHMQDU$10.055.0★
6Pcs Button Covers Cufflinks Set No-Sew Button Covers Clip-On Golden Base with Clear Rhinestones for Women Men Dress Shirts Blouses Tux Shirt Button Decoration(Golden Clear 17.5mm)
YHMQDU$19.295.0★
Ouligay 20 PCS Gold Buttons for Blazer Irregular Shape Metal Buttons Vintage Brass Shank Button Zinc Alloy Sewing Button for Suit Coat Shirt Jackets Craft 0.91in
Ouligay$6.665.0★
20 Pack 11mm No Sew Buttons Buttons for Clothes Detachable Reusable Fake Button for Repair DIY Crafts Costume Making Decorative Brooch Pins in Black White
Xelsluthe$6.364.1★
Lilaly 100 Pcs Assorted Pearl Buttons for Clothes Button Covers for Women Blouses(Style 6)
Lilaly$8.884.7★
What buyers say about metal buttons
What buyers praise and complain about, mined from review topics.What buyers love
“Nice Buttons”
“Well made, very consistent with design and size”
“Easy to use”
“Fair price”
“Good fit”
“Exactly what I needed”
“the color's are beautiful”
“It holds well”
“Works GREAT”
“It appears to be well constructed”
What buyers complain about
“Too big”
“Difficult to use”
“Cant of buttons”
“Not top quality”
“Breaks easily”
“For me this doesn't work well”
“Breaks easily”
“Not very comfortable”
“NOT AS PICTURED”
“Unfortunately the product doesn't work”
Top return reasons
Common questions
- Is metal buttons profitable to sell on Amazon United States?
- The niche generates $53K/yr across 136 tracked products. 3 of 32 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the metal buttons niche?
- 86 brands and 104 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 29% of demand.
- What do buyers complain about in metal buttons?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Touch/Button Controls. The return rate is 1.8%.
- When does demand for metal buttons peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the metal buttons niche?
- Listings span $3.21–$80.52; the average listing price is $10.44 (sweet spot $15–$100). The average incumbent carries 479 reviews — the moat a new listing must climb.