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Menu Paper

Fail

Shoppers spend an estimated $24K a year here, so Menu Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 3,179 of 4,656 Arts, Crafts & Sewing niches · −4 vs the category median of 46
Market size
$24K/yr34K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
58%top-5 click share · 11 brands · 17 sellers

Flapen Score

Menu Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Menu Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menu Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Menu Paper 34K times last year and spent an estimated $24K. The top 5 brands take 91% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
3.9%
Market size, estimated
$24Ka year
Top search term
4x9 cardstock13K searches a year

02 · Price

A sale here is worth $17.88.

Listings sell for $17.88 on average, from $5.09 to $38.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.88 that is $0 to $2K a year per listing.

Average price
$17.88inside the $15 to $100 sweet spot
Price range
$5.09–$38.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #533 within Paper & Paper Crafts. It carries 219 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
96%
Out of stock, average day
0.3%
Average rank
#533in Paper & Paper Crafts
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
219per listing
Listings tracked
23

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Menu Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

17

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 97%

Open market

7%

  • Desktop Publishing Supplies74%
  • Humyoun6%
  • ThunderBolt Paper5%
  • Goefun3%
  • Cotton Papers2%
  • Home Advantage2%
  • Open — no brand owns it (5 brands, 7%)

Search terms

Top Menu Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 4x9 cardstock13K/yr
  • menu paper11K/yr
  • menu paper for printer5K/yr
  • menu cardstock3K/yr
  • 4x8 cardstock2K/yr

Reviews and returns

What reviews say buyers love and hate about Menu Paper

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Paper Quality”
17%of negative reviews mention “Paper Quality”
1.9%of orders come back
“This paper is too thick for a standard printer”
A buyer, on “Paper Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Menu Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data