Melissa Essential Oil
FailShoppers spend an estimated $11K a year here, so Melissa Essential Oil is a Fail.
- Flapen Score
- 41 / 100Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 4641
- Market size
- $11K/yr14K searches / yr
- 90-day growth
- -18.3%search demand this quarter
- Competition
- 69%top-5 click share · 14 brands · 20 sellers
Flapen Score
Melissa Essential Oil against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Melissa Essential Oil is stronger. Inside it, weaker.
Market
The Melissa Essential Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Melissa Essential Oil 14K times last year and spent an estimated $11K. The top 5 brands take 75% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 14K
- Growth, 90 days vs prior 90
- -18.3%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $11Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- melissa essential oil6K searches a year
02 · Price
A sale here is worth $28.53.
Listings sell for $28.53 on average, from $9.72 to $127.31. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $28.53 that is $0 to $3K a year per listing.
- Average price
- $28.53inside the $15 to $100 sweet spot
- Price range
- $9.72–$127.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #652 within Candle Making. It carries 432 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 88%
- Out of stock, average day
- 10.8%
- Average rank
- #652in Candle Making
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 432per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Melissa Essential Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
20
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
20%
- Brand 129%
- Brand 221%
- Brand 314%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Melissa Essential Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Melissa Essential Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- melissa essential oil6K/yr
- melissa oil4K/yr
- melissa essential oil organic2K/yr
- melissa oil essential oil2K/yr
Reviews and returns
What reviews say buyers love and hate about Melissa Essential Oil
We read the reviews and the return reasons for every product selling here.
“This just smells like perfume”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Melissa Essential Oil questions
Answered from the same tracked data.









