melissa essential oil
Worth a lookShows a sweet-spot price point ($31.34 avg), but a small market ($45K/yr) keeps it on the watch list.
Avg price
Incredible$31.34avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Review moat
Great386.06avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.66–$127.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 15K searches
According to Flapen's Amazon United States niche tracking, melissa essential oil is a $45K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
melissa essential oil market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $31K–$39K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #536
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 9.4%
- Avg brand age
- 79 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
20
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
25%
- Gya Labs24%
- GV77ZF22%
- Sheer Essence10%
- Artizen7%
- Essences Bulgaria6%
- Plant Therapy6%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -3.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top melissa essential oil search terms
- melissa essential oil7K/yr
- melissa oil4K/yr
- melissa essential oil organic2K/yr
- melissa oil essential oil2K/yr
Top melissa essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100% Pure Melissa Essential Oil - 0.34 Fl Oz - Melissa Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
Gya Labs$19.034.6★798 rev
Melissa Essential Oil Melissa Oils for Diffuser Humidifier DIY Candles Soap Home Office Yoga Massage Gift Essential Oil GV77ZF Melissa Fragrance Oil - 4 fl oz (120 ml)
GV77ZF$9.664.3★3,820 rev
Plant Therapy Melissa Essential Oil 2.5 mL (1/12 oz) 100% Pure Undiluted Essential Oil Encourages Healthy Radiant-Looking Skin
Plant Therapy$29.224.5★131 rev
Melissa (Lemon Balm) Oil (Melissa Officinalis) Essential Oil 100% Pure Natural Undiluted Uncut Therapeutic Grade Oil 0.33 FL.OZ
Sheer Essence$14.644.5★183 rev
Melissa (Lemon Balm) Oil (Melissa Officinalis) Essential Oil 100% Pure Natural Undiluted Uncut Therapeutic Grade Oil 0.16 Fl.OZ
Sheer Essence$11.834.5★183 rev
Newest
by launch date
Nirvana Nurture Melissa Essential Oil 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care
Nirvana Nurture$28.607 rev
Pranarom - Sore Simplex (Formerly Melissa Simplex Formula) Wellness Blend - 5ml
Pranarom$15.8916 rev
Melissa Essential Oil Melissa Oils for Diffuser Humidifier DIY Candles Soap Home Office Yoga Massage Gift Essential Oil GV77ZF Melissa Fragrance Oil - 4 fl oz (120 ml)
GV77ZF$9.663,820 rev
Edens Garden Melissa Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Candle Laundry Humidifiers 10 ml (.33 fl oz)
Edens Garden$67.086 rev
Melissa Essential Oil Pure Melissa Oil Mumianhua Lemon Balm Oil Uplifting Citrus-Herb Scent for Diffuser Skin Hair & Personal Care 3.38 Fl Oz
Mumianhua$13.6612 rev
Trending
90-day click momentumPranarom - Sore Simplex (Formerly Melissa Simplex Formula) Wellness Blend - 5ml
Pranarom$15.894.7★
LEUDINE Melissa Essential Oil 1fl oz Therapeutic-Grade Lemon Balm Essential Oil All-Natural Pure Lemon Balm Extract Melissa Oil Essence for Aromatherapy Stress-Relief Muscle Discomfort
L'eudine$21.233.9★
Sz Essentials - Melissa Essential Oil - Aka Lemon Balm - 100% Pure and Undiluted - Extracted from Melissa Officinalis - Sweet & Fruity Scent with Citrusy Overtones - Therapeutic Grade & Vegan - 0.17oz
Sz Essentials$20.064.7★
Essences Bulgaria Organic Real Melissa Essential Oil 1/3 Fl Oz | 10ml | Melissa Officinalis | 100% Pure and Natural | Undiluted | Therapeutic Grade | Family Farm | Steam-Distilled | Non-GMO | Vegan
Essences Bulgaria$43.364.4★
Melissa (Lemon Balm) Oil (Melissa Officinalis) Essential Oil 100% Pure Natural Undiluted Uncut Therapeutic Grade Oil 0.33 FL.OZ
Sheer Essence$14.644.5★
What buyers say about melissa essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Overall, this is a high-quality essential oil and a great value for the size and quality you receive”
“Its a solid”
“Easy to use”
“would make a good gift”
“It is an affordable way to support your well-being without having to buy multiple products for different needs”
“Pure and Effective Solution for Relaxation”
“Keeps Mosquitoes Off You”
“The blend feels high-quality and thoughtfully formulated, and even a small amount goes a long way”
“lemony freshness thats uplifting without being overpowering”
What buyers complain about
“it's not enough to counteract the strong citronella smell. they do smell similar”
“Possibly used sold as new”
“True Melissa essential oil is one of the most expensive oils on the market because the difficulty harvesting it in large quantities”
“I didn't notice any difference in my small cold sore by the end of the day”
“It didn't help much with my dry scalp”
“so I don't think it should be advertised that way”
Top return reasons
Common questions
- Is melissa essential oil profitable to sell on Amazon United States?
- The niche generates $45K/yr across 18 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the melissa essential oil niche?
- 15 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in melissa essential oil?
- Top complaints mined from reviews: Smell, Product Condition, Ingredients-Overall. The return rate is 1.1%.
- When does demand for melissa essential oil peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the melissa essential oil niche?
- Listings span $9.66–$127.48; the average listing price is $31.34 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.