Is matte red wrapping paper profitable to sell on Amazon United States?

The niche generates $8K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -57.4%. Flapen's verdict: Skip it (17/100).

How competitive is the matte red wrapping paper niche?

6 brands and 7 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in matte red wrapping paper?

Top complaints mined from reviews: Gifting Purpose, Brightness/Shine/Glow. The return rate is 4.3%.

When does demand for matte red wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 91.8× the quietest.

What does it cost to enter the matte red wrapping paper niche?

Listings span $7.61–$12.93; the average listing price is $10.25 (sweet spot $15–$100). The average incumbent carries 1,106 reviews — the moat a new listing must climb.

matte red wrapping paper

Skip it

Soft demand (-57.4% this quarter) — this niche doesn't clear our bar today.

Review moat

Good1,106.38

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.25

avg listing price — sweet spot $15–$100

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$8K

$8K/yr · 33K searches

Growth

Bad-57.4%

90-day search growth — must beat 0% to launch

Price range

Bad$7.61–$12.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, matte red wrapping paper is a $8K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 17/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

matte red wrapping paper market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $15K–$21K; units × avg price
Conversion rate: 2.3%
Avg BSR: #165
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 10.6%
Avg brand age: 30 months
Avg seller age: 239 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Iioscre32%
NESCCI28%
Ribbli14%
Aimyoo12%
RUSPEPA8%
SMART&CASUAL6%

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -57.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 91.8×

Open Trend

Top matte red wrapping paper search terms

matte red wrapping paper17K/yr -63.9%6.8% conv.
red matte wrapping paper8K/yr -49.1%5.2% conv.
red kraft wrapping paper3K/yr -33.1%2.2% conv.
red velvet wrapping paper5K/yr -62.7%0.0% conv.

All search terms

Top matte red wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet

Iioscre$9.164.5★535 rev

NESCCI Red Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)

NESCCI$11.474.4★2,032 rev

Ribbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet

Ribbli$12.934.8★30 rev

RUSPEPA Red Kraft Wrapping Paper Roll 17.5x 393(32.8) Recyclable Red Gift Wrap Paper for Christmas Gift Wrapping Table Covering Art & Craft Supplies Mothers Day Bouquet Flower 80GSM

RUSPEPA$10.424.5★3,927 rev

Aimyoo Red Metallic Wrapping Paper Roll - 17 Inches X 32.8 Feet Matte Solid Red Color Paper for Birthday Christmas Wedding Baby Shower Holiday Bridal Shower

Aimyoo$9.084.8★65 rev

Newest

by launch date

Ribbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet

Ribbli$12.9330 rev

10mo ago

Aimyoo Red Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap

Aimyoo$7.6197 rev

1y ago

Aimyoo Red Metallic Wrapping Paper Roll - 17 Inches X 32.8 Feet Matte Solid Red Color Paper for Birthday Christmas Wedding Baby Shower Holiday Bridal Shower

Aimyoo$9.0865 rev

1y ago

SMART&CASUAL 17.8 x 760 (63) Red Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Red 17.8 x 63)

SMART&CASUAL$9.511,614 rev

2y ago

Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet

Iioscre$9.16535 rev

2y ago

What buyers say about matte red wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Color34%

“Nice color”

Quality-Overall29%

“Great quality”

Durability9%

“didn't tear at all which was impressive - i even tried to tear it a few times. without going too crazy”

Thickness9%

“Nice thickness”

Ease Of Use4%

“easy to work with”

Gifting Purpose4%

“It makes for a stunning gift wrap”

What buyers complain about

Gifting Purpose25%

“not for wrapping gifts”

Brightness/Shine/Glow13%

“not really as bright as their picture shows - a little darker”

Top return reasons

Size-Overall32%

Color29%

Value For Money9%

Display Colors9%

Advertised Vs Actual Product5%

Thin4%

Quality-Overall4%

Brightness/Shine/Glow2%

Paper Quality2%

Thickness1%

Common questions

Is matte red wrapping paper profitable to sell on Amazon United States?: The niche generates $8K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -57.4%. Flapen's verdict: Skip it (17/100).
How competitive is the matte red wrapping paper niche?: 6 brands and 7 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in matte red wrapping paper?: Top complaints mined from reviews: Gifting Purpose, Brightness/Shine/Glow. The return rate is 4.3%.
When does demand for matte red wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 91.8× the quietest.
What does it cost to enter the matte red wrapping paper niche?: Listings span $7.61–$12.93; the average listing price is $10.25 (sweet spot $15–$100). The average incumbent carries 1,106 reviews — the moat a new listing must climb.