Is matte medium profitable to sell on Amazon United States?

The niche generates $121K/yr across 9 tracked products. 90-day search growth is -9.3%. Flapen's verdict: Skip it (39/100).

How competitive is the matte medium niche?

4 brands and 23 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in matte medium?

Top complaints mined from reviews: Ease Of Use, Color, Smell. The return rate is 0.8%.

When does demand for matte medium peak?

Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.

What does it cost to enter the matte medium niche?

Listings span $7.99–$33.93; the average listing price is $19.12 (sweet spot $15–$100). The average incumbent carries 6,014 reviews — the moat a new listing must climb.

matte medium

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$19.12

avg listing price — sweet spot $15–$100

Price range

Good$7.99–$33.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$121K

$121K/yr · 47K searches

Review moat

Bad6,013.78

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, matte medium is a $121K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

matte medium market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $96K–$115K; units × avg price
Conversion rate: 13.4%
Avg BSR: #337
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 99 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Liquitex71%
GOLDEN15%
Mont Marte11%
Handy Art3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Open Trend

Top matte medium search terms

matte medium28K/yr -10.5%10.6% conv.
acrylic matte medium10K/yr -7.1%11.3% conv.
matte medium for acrylic paint10K/yr -8.3%10.6% conv.

All search terms

Top matte medium products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Liquitex Professional Matte Medium 237ml (8-oz)

Liquitex$15.134.8★2,091 rev

GOLDEN Matte Medium 8 fl. oz. Jar Professional Acrylic Medium Semi-Transparent

GOLDEN$15.554.8★409 rev

Mont Marte Acrylic Medium - Matt 250ml

Mont Marte$7.994.5★191 rev

Liquitex Professional Matte Medium 473ml (16-oz)

Liquitex$24.284.7★15,149 rev

Liquitex Professional Matte Medium 946ml (32-oz)

Liquitex$33.934.7★15,149 rev

Newest

by launch date

Mont Marte Acrylic Medium - Matt 250ml

Mont Marte$7.99191 rev

7y ago

Liquitex BASICS Matte Gel Medium 250ml (8.4oz) Tube

Liquitex$11.8410,346 rev

7y ago

Liquitex BASICS Matte Fluid Medium 250ml (8.4oz) Bottle

Liquitex$13.8810,346 rev

9y ago

Handy Art Acrylic Matte Medium 32 oz Transparent Matte Clear Coat

Handy Art$16.69215 rev

14y ago

GOLDEN Matte Medium 8 fl. oz. Jar Professional Acrylic Medium Semi-Transparent

GOLDEN$15.55409 rev

17y ago

What buyers say about matte medium

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“High Quality”

Efficiency18%

“It works well”

Value For Money11%

“its def worth it for the money and the quality”

Ease Of Use9%

“easy to use”

Paint Quality9%

“Very nice for my acrylic paints”

Moist/Dry5%

“dries clear”

Quick Drying5%

“It dries up fairly fast”

Adhesion/Stickiness2%

“The 2 stars is because it did glue well”

What buyers complain about

Ease Of Use33%

“Getting harder and harder to find in the tube though”

Color8%

“it obscures the colors beneath it”

Smell8%

“this stuff smells horrible”

Ease Of Cleaning8%

“Very difficult to get it not to show brush marks”

Top return reasons

Advertised Vs Actual Product23%

Leak-Proof15%

Paint Quality12%

Moist/Dry9%

Size-Overall8%

Material Quality7%

Value For Money5%

Adhesion/Stickiness5%

Functionality-Overall4%

Defective Material/Parts4%

Common questions

Is matte medium profitable to sell on Amazon United States?: The niche generates $121K/yr across 9 tracked products. 90-day search growth is -9.3%. Flapen's verdict: Skip it (39/100).
How competitive is the matte medium niche?: 4 brands and 23 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in matte medium?: Top complaints mined from reviews: Ease Of Use, Color, Smell. The return rate is 0.8%.
When does demand for matte medium peak?: Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the matte medium niche?: Listings span $7.99–$33.93; the average listing price is $19.12 (sweet spot $15–$100). The average incumbent carries 6,014 reviews — the moat a new listing must climb.