Matte Black Vinyl
FailThe top 5 brands take 94% of clicks, so Matte Black Vinyl is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $121K/yr61K searches / yr
- 90-day growth
- +12.2%search demand this quarter
- Competition
- 58%top-5 click share · 9 brands · 21 sellers
Flapen Score
Matte Black Vinyl against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Matte Black Vinyl is stronger. Inside it, weaker.
Market
The Matte Black Vinyl market on Amazon at a glance
Shoppers on Amazon United States searched for Matte Black Vinyl 61K times last year and spent an estimated $121K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–May–Sep–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 12.8% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +12.2%
- Conversion, latest week
- 12.8%
- Market size, estimated
- $121Ka year
- Peak month
- March5.9× the quietest month
- Top search term
- matte black vinyl17K searches a year
02 · Price
A sale here is worth $15.38.
Listings sell for $15.38 on average, from $5.74 to $67.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.38 that is $4K to $8K a year per listing.
- Average price
- $15.38inside the $15 to $100 sweet spot
- Price range
- $5.74–$67.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Adhesives. It carries 4,843 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #70in Adhesives
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 4,843per listing
- Listings tracked
- 24
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Matte Black Vinyl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Black Permanent Vinyl - Matte Black Adhesive Vinyl Roll for All Cutting Machine Permanent Outdoor 12 x11FT for Decor Sticker Car Decal Scrapbooking Signs Matte & Waterproof
- Price
- $8.82
- Rating
- 4.5/5
- Reviews
- 5,882
- Age
- 4y ago

HTVRONT Black Permanent Vinyl - 12 x 14 FT Permanent Adhesive Matte Black Vinyl Roll Compatible with Cricut Cutting Machine Silhouette Cameo Cutters Signs Scrapbooking Craft Die Cutters
- Price
- $9.32
- Rating
- 4.5/5
- Reviews
- 14,658
- Age
- 5y ago

ORACAL 651 Permanent Vinyl Matte Black 12 x 6ft
- Price
- $6.41
- Rating
- 4.7/5
- Reviews
- 21,518
- Age
- 9y ago

ORACAL 651 Permanent Vinyl 12 Inch x 15 Feet - Matte Black
- Price
- $12.86
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 10mo ago

Oracal 651 Permanent Glossy Vinyl - Black (12 x 15ft)
- Price
- $13.67
- Rating
- 4.8/5
- Reviews
- 1,237
- Age
- 8y ago
Trending
estimated 90-day click momentum
VViViD+ Ultra Matte Deep Black Vinyl Car Wrap Roll with Nano Air Release (1ft x 5ft)
- Price
- $12.02
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 1y ago

ORACAL 651 Glossy Permanent Vinyl 12 Inch x 10 Feet - Black
- Price
- $10.53
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 11mo ago

ORACAL 651 Permanent Vinyl 12 Inch x 15 Feet - Matte Black
- Price
- $12.86
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 10mo ago

Oracal 651 Permanent Glossy Vinyl - Black (12 x 15ft)
- Price
- $13.67
- Rating
- 4.8/5
- Reviews
- 1,237
- Age
- 8y ago

Oracal 651 12 x 30ft Matte Vinyl Choose Color Solvent-Based Adhesive-Backed Calendared Wrap Decals w/VViViD Yellow Multi-Purpose Squeegee (Matte Black)
- Price
- $25.44
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 10y ago
Newest
by launch date
ORACAL 651 Permanent Vinyl 12 Inch x 15 Feet - Matte Black
- Price
- $12.86
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 10mo ago

ORACAL 651 Glossy Permanent Vinyl 12 Inch x 15 Feet (Black)
- Price
- $12.72
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 11mo ago

ORACAL 651 Glossy Permanent Vinyl 12 Inch x 10 Feet - Black
- Price
- $10.53
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 11mo ago

VViViD+ Ultra Matte Deep Black Vinyl Car Wrap Roll with Nano Air Release (1ft x 5ft)
- Price
- $12.02
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 1y ago

Cricut Value Permanent Vinyl Matte Black (12 in x 20 ft) Adhesive Vinyl for Custom Crafts Decals Labels & More - Dishwasher Safe - Cricut Vinyl Works with Cutting Machines Including Maker Explore
- Price
- $12.36
- Rating
- 4.6/5
- Reviews
- 501
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
21
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 97%
Open market
4%
- ORACAL52%
- Sooez17%
- HTVRONT14%
- Cricut7%
- VViViD4%
- Huaxing2%
- Open — no brand owns it (3 brands, 4%)
Demand
Matte Black Vinyl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Sep, Oct · busiest ÷ quietest = 5.9×
Search terms
Top Matte Black Vinyl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- matte black vinyl17K/yr
- oracal 651 permanent vinyl black7K/yr
- matte black permanent vinyl7K/yr
- oracle 651 permanent vinyl black9K/yr
- black matte vinyl6K/yr
- oracal 651 black4K/yr
- black matte permanent vinyl3K/yr
- oracal 651 matte black3K/yr
- oracle 651 permanent vinyl matte black3K/yr
- black oracal 651 permanent vinyl3K/yr
Reviews and returns
What reviews say buyers love and hate about Matte Black Vinyl
We read the reviews and the return reasons for every product selling here.
“This vinyl is horrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matte Black Vinyl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









