Mat Cutter

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months

212K

Growth, 90 days vs prior 90

+13.5%

Conversion, latest week

1.6%

Market size, estimated

$230Ka year

Peak month

January1.4× the quietest month

Top search term

mat cutter48K searches a year

Listings sell for $70.02 on average, from $9.02 to $229.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $70.02 that is $7K to $18K a year per listing.

Average price

$70.02inside the $15 to $100 sweet spot

Price range

$9.02–$229.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$7K–$18K

Returns

1.6%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #222 within Cutting Tools. It carries 666 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

13.8%

Average rank

#222in Cutting Tools

Average rating

3.89 starsAmazon United States average 4.42 stars

Average reviews

666per listing

Listings tracked

37

22 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

6Amazon's first-year sales bar

Average brand age

48 months