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Masking Fluid

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -7.9% this quarter, so Masking Fluid is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$373K/yr234K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
69%top-5 click share · 13 brands · 44 sellers

Flapen Score

Masking Fluid against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Masking Fluid is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masking Fluid market on Amazon at a glance

Shoppers on Amazon United States searched for Masking Fluid 234K times last year and spent an estimated $373K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $373K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
11.7%
Market size, estimated
$373Ka year
Peak month
December1.7× the quietest month
Top search term
masking fluid89K searches a year

02 · Price

A sale here is worth $13.63.

Listings sell for $13.63 on average, from $8.85 to $19.55. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $13.63 that is $14K to $17K a year per listing.

Average price
$13.63under the $15 to $100 sweet spot
Price range
$8.85–$19.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$17K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #201 within Painting. It carries 880 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#201in Painting
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
880per listing
Listings tracked
15

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Masking Fluid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

44

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

20%

  • Brand 140%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 55%
  • Brand 64%

Demand

Masking Fluid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Masking Fluid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • masking fluid89K/yr
  • masking fluid for watercolor painting86K/yr
  • watercolor masking fluid33K/yr
  • masking fluid for acrylic painting3K/yr
  • art masking fluid5K/yr
  • masking fluid watercolor4K/yr
  • liquid masking fluid3K/yr
  • liquid frisket3K/yr
  • frisket masking fluid4K/yr
  • masking fluid for watercolor3K/yr

Reviews and returns

What reviews say buyers love and hate about Masking Fluid

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Ease Of Use”
0.6%of orders come back
“VERY hard to remove”
A buyer, on “Ease Of Use”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Masking Fluid questions

Answered from the same tracked data.