Masking Fluid
MaybeAn estimated 0.6% of orders come back. But demand is soft, at -7.9% this quarter, so Masking Fluid is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $373K/yr234K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 69%top-5 click share · 13 brands · 44 sellers
Flapen Score
Masking Fluid against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Masking Fluid is stronger. Inside it, weaker.
Market
The Masking Fluid market on Amazon at a glance
Shoppers on Amazon United States searched for Masking Fluid 234K times last year and spent an estimated $373K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $373K a year.
- Searches, last 12 months
- 234K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 11.7%
- Market size, estimated
- $373Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- masking fluid89K searches a year
02 · Price
A sale here is worth $13.63.
Listings sell for $13.63 on average, from $8.85 to $19.55. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $13.63 that is $14K to $17K a year per listing.
- Average price
- $13.63under the $15 to $100 sweet spot
- Price range
- $8.85–$19.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $14K–$17K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #201 within Painting. It carries 880 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #201in Painting
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 880per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Masking Fluid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Winsor & Newton Watercolor Medium Art Masking Fluid 75ml (2.5-oz) bottle
- Price
- $15.52
- Rating
- 4.6/5
- Reviews
- 3,669
- Age
- 14y ago

Winsor & Newton Watercolor Medium Art Masking Fluid Colourless 75ml (2.5-oz) bottle
- Price
- $15.20
- Rating
- 4.7/5
- Reviews
- 1,374
- Age
- 14y ago

Liquitex Professional Effects Medium 118ml (4-oz) Masking Fluid
- Price
- $13.69
- Rating
- 4.7/5
- Reviews
- 463
- Age
- 4y ago

DANIEL SMITH 1oz Bottle with 5 Applicator Tips Artist Masking Fluid 284075001 White
- Price
- $12.48
- Rating
- 4.2/5
- Reviews
- 1,834
- Age
- 15y ago

30ml White Masking Fluid for Watercolor Painting Resistant Ink and Pouring Paint Watercolor Masking Fluid Keeps Areas Colorless and Edges Sharp Art Supplies for Artists
- Price
- $8.85
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 8mo ago
Trending
estimated 90-day click momentum
OverZyn 2 Oz Watercolor Masking Fluid Liquid Masking for Painting Includes Silicone Pen and Eraser Suitable for Artists and Beginners to Work on Art Projects
- Price
- $10.82
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 5mo ago

30ml White Masking Fluid for Watercolor Painting Resistant Ink and Pouring Paint Watercolor Masking Fluid Keeps Areas Colorless and Edges Sharp Art Supplies for Artists
- Price
- $8.85
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 8mo ago

Schmincke - Liquid frisket coloured 20 ml 50 303032 colourless masking liquid for opaque areas of paintings on watercolour paper smooth drawing cardboard ammonia-free
- Price
- $11.48
- Rating
- 4.7/5
- Reviews
- 863
- Age
- 5y ago

2 Pack Masking Fluid Pens for Watercolor Painting 3mm 10ml Capacity & 0.7mm 3ml Applicator Tip with 2 Erasers - Blue Liquid Masking for Various Art Projects Watercolor Ink
- Price
- $14.53
- Rating
- 3.9/5
- Reviews
- 80
- Age
- 11mo ago

Pebeo Easy Peel Liquid Latex Masking Fluid - Drawing Gum - Dries Quickly - For Ink - Watercolor - Gouache Painting & Illustration - Fine Arts & Crafts Supplies - 250ml Bottle
- Price
- $19.55
- Rating
- 4.7/5
- Reviews
- 343
- Age
- 17y ago
Newest
by launch date
OverZyn 2 Oz Watercolor Masking Fluid Liquid Masking for Painting Includes Silicone Pen and Eraser Suitable for Artists and Beginners to Work on Art Projects
- Price
- $10.82
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 5mo ago

30ml White Masking Fluid for Watercolor Painting Resistant Ink and Pouring Paint Watercolor Masking Fluid Keeps Areas Colorless and Edges Sharp Art Supplies for Artists
- Price
- $8.85
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 8mo ago

1DFAUL 60ml Masking Fluid for Watercolor Painting Art Watercolor Masking Fluid Precise White Space Easy Peel-Off Water Based Latex for Artists Beginners DIY Canvas Protection (White)
- Price
- $15.41
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 10mo ago

INNOVAYOU Blue Masking Fluid for Watercolor Painting 30ml Fast-Drying Easy Peel Prevent Staining Reserve Paper Highlights
- Price
- $9.63
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 10mo ago

2 Pack Masking Fluid Pens for Watercolor Painting 3mm 10ml Capacity & 0.7mm 3ml Applicator Tip with 2 Erasers - Blue Liquid Masking for Various Art Projects Watercolor Ink
- Price
- $14.53
- Rating
- 3.9/5
- Reviews
- 80
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
44
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
20%
- Winsor & Newton40%
- Liquitex11%
- DANIEL SMITH10%
- LANGXINST10%
- 1DFAUL5%
- Moshify4%
Demand
Masking Fluid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Masking Fluid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- masking fluid89K/yr
- masking fluid for watercolor painting86K/yr
- watercolor masking fluid33K/yr
- masking fluid for acrylic painting3K/yr
- art masking fluid5K/yr
- masking fluid watercolor4K/yr
- liquid masking fluid3K/yr
- liquid frisket3K/yr
- frisket masking fluid4K/yr
- masking fluid for watercolor3K/yr
Reviews and returns
What reviews say buyers love and hate about Masking Fluid
We read the reviews and the return reasons for every product selling here.
“VERY hard to remove”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Masking Fluid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









