Marvel Rivals Figures
MaybeSearch demand grew +268.3% this quarter. But the top 5 brands take 100% of clicks, so Marvel Rivals Figures is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 4650
- Market size
- $3K/yr31K searches / yr
- 90-day growth
- +268.3%search demand this quarter
- Competition
- 52%top-5 click share · 5 brands · 245 sellers
Flapen Score
Marvel Rivals Figures against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Marvel Rivals Figures is stronger. Inside it, weaker.
Market
The Marvel Rivals Figures market on Amazon at a glance
Shoppers on Amazon United States searched for Marvel Rivals Figures 31K times last year and spent an estimated $3K. All 5 brands take every click. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +268.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +268.3%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $3Ka year
- Top search term
- marvel legends marvel rivals13K searches a year
02 · Price
A sale here is worth $34.65.
Listings sell for $34.65 on average, from $14.51 to $105.22. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $34.65 that is $0 to $3K a year per listing.
- Average price
- $34.65inside the $15 to $100 sweet spot
- Price range
- $14.51–$105.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #2,297 within Model & Hobby Building. It carries 83 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 86%
- Out of stock, average day
- 16.6%
- Average rank
- #2,297in Model & Hobby Building
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 83per listing
- Listings tracked
- 29
04 · Newcomers
23 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 23Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Marvel Rivals Figures products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BLOKEES - Champion Series - Marvel Rivals - Peni Parker SP//dr Suit Model Kit with Light - 177 Pieces - 77 Points of Articulation - Assembly Required - Age 14+
- Price
- $30.05
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 6mo ago

McFarlane Toys- Marvel Rivals Venom 1:6th Scale Collectible
- Price
- $53.94
- Rating
- 5.0/5
- Reviews
- 48
- Age
- 7mo ago

BLOKEES Champion Class - Marvel Rivals - Venom Action Figure - 185 Pieces Model Kit - 6 Inch - 90 Points of Articulation - Assembly Required - No Tools - No Cutting - No Glue - No Paint - Age 14+
- Price
- $30.92
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago

BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
- Price
- $41.62
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1mo ago

Marvel Rivals Jeff the Land Shark Devouring Duo Symbiote Adjustable Printed Baseball Hat Slate Grey
- Price
- $19.81
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Marvel Legends Series Ultimate Wolverine Ultimate Universe Comics Collectible 6-Inch Scale Action
- Price
- $27.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Marvel Legends Series Secret Wars Spider-Man (Alien Costume) Retro Comics Collectible 6 Inch Action Figure with Lenticular Shield
- Price
- $28.15
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 5mo ago

Marvel Legends Maximum Series Thor Deluxe Thor Comics Collectible 6-Inch Action Figure; Articulation for Mighty Poses; Accessories Fit for a God of Thunder
- Price
- $55.54
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
- Price
- $41.62
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1mo ago

Marvel Legends Series Secret Wars Daredevil Retro Comics Collectible 6 Inch Action Figure with Lenticular Shield
- Price
- $30.08
- Rating
- 4.8/5
- Reviews
- 94
- Age
- 5mo ago
Newest
by launch date
Marvel Rivals Spiderman Articulated Model Kit Assembly Required 14+
- Price
- $26.52
- Rating
- 4.4/5
- Reviews
- 27
- Age
- today

Marvel Rivals Invisible Woman Model Kit Assembly Required 14+
- Price
- $38.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3w ago

BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
- Price
- $41.62
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1mo ago

Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 6-Inch Action Figure Set
- Price
- $29.09
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 2mo ago

Marvel Legends Series Ultimate Wolverine Ultimate Universe Comics Collectible 6-Inch Scale Action
- Price
- $27.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
245
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 92%
Open market
0%
- BLOKEES42%
- McFarlane Toys26%
- Marvel25%
- Funko6%
- Spider-Man1%
- Open — no brand owns it (0%)
Search terms
Top Marvel Rivals Figures search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- marvel legends marvel rivals13K/yr
- marvel rivals figures14K/yr
- marvel rivals figure4K/yr
Reviews and returns
What reviews say buyers love and hate about Marvel Rivals Figures
We read the reviews and the return reasons for every product selling here.
“Not the color that was advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marvel Rivals Figures questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









