marvel rivals figures
Worth a lookShows demand growing +268.3% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible+268.3%90-day search growth — must beat 0% to launch
Review moat
Incredible82.55avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$34.65avg listing price — sweet spot $15–$100
Price range
Great$14.51–$105.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 31K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, marvel rivals figures is a $3K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
marvel rivals figures market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $9K–$17K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #2,297
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 41%
- Out of stock
- 16.6%
- Avg brand age
- 28 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
245
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
0%
- BLOKEES42%
- McFarlane Toys26%
- Marvel25%
- Funko6%
- Spider-Man1%
- Open — no brand owns it (0%)
Top marvel rivals figures search terms
- marvel legends marvel rivals13K/yr
- marvel rivals figures14K/yr
- marvel rivals figure4K/yr
Top marvel rivals figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLOKEES - Champion Series - Marvel Rivals - Peni Parker SP//dr Suit Model Kit with Light - 177 Pieces - 77 Points of Articulation - Assembly Required - Age 14+
BLOKEES$30.054.1★26 rev
McFarlane Toys- Marvel Rivals Venom 1:6th Scale Collectible
McFarlane Toys$53.945.0★48 rev
BLOKEES Champion Class - Marvel Rivals - Venom Action Figure - 185 Pieces Model Kit - 6 Inch - 90 Points of Articulation - Assembly Required - No Tools - No Cutting - No Glue - No Paint - Age 14+
BLOKEES$30.924.2★58 rev
BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
BLOKEES$41.624.5★4 rev
Marvel Rivals Jeff the Land Shark Devouring Duo Symbiote Adjustable Printed Baseball Hat Slate Grey
Marvel$19.815.0★1 rev
Newest
by launch date
Marvel Rivals Spiderman Articulated Model Kit Assembly Required 14+
BLOKEES$26.5227 rev
Marvel Rivals Invisible Woman Model Kit Assembly Required 14+
BLOKEES$38.140 rev
BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
BLOKEES$41.624 rev
Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 6-Inch Action Figure Set
Marvel$29.0937 rev
Marvel Legends Series Ultimate Wolverine Ultimate Universe Comics Collectible 6-Inch Scale Action
Marvel$27.400 rev
Trending
90-day click momentumMarvel Legends Series Ultimate Wolverine Ultimate Universe Comics Collectible 6-Inch Scale Action
Marvel$27.400.0★
Marvel Legends Series Secret Wars Spider-Man (Alien Costume) Retro Comics Collectible 6 Inch Action Figure with Lenticular Shield
Marvel$28.154.4★
Marvel Legends Maximum Series Thor Deluxe Thor Comics Collectible 6-Inch Action Figure; Articulation for Mighty Poses; Accessories Fit for a God of Thunder
Marvel$55.545.0★
BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
BLOKEES$41.624.5★
Marvel Legends Series Secret Wars Daredevil Retro Comics Collectible 6 Inch Action Figure with Lenticular Shield
Marvel$30.084.8★
What buyers say about marvel rivals figures
What buyers praise and complain about, mined from review topics.What buyers love
“Great addition to the collection”
“Well worth it”
“Very well upgraded quality”
“Its a very cool aesthetic”
“As described”
“and the accessories are alright(2 green effect pieces and 2 hands)”
“Fun build”
“the rest of the figure seems strong”
“Gift”
“Fun and Easy build”
What buyers complain about
“Not the color that was advertised”
“It is way too expensive $30 for this thing if youre going to buy this”
“The legs are a bit loose though”
“the packaging was too flimsy”
“Broke in less than an hour”
“False advertising - beware”
“it doesnt even attach”
“Why stick it”
“Can Barely move”
“A Hulking Piece of Cheap Hollow Plastic”
Top return reasons
Common questions
- Is marvel rivals figures profitable to sell on Amazon United States?
- The niche generates $3K/yr across 29 tracked products. 23 of 27 products launched in the last 360 days are still selling. 90-day search growth is +268.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the marvel rivals figures niche?
- 5 brands and 245 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in marvel rivals figures?
- Top complaints mined from reviews: Color, Value For Money, Size-Overall. The return rate is 0.9%.
- What does it cost to enter the marvel rivals figures niche?
- Listings span $14.51–$105.22; the average listing price is $34.65 (sweet spot $15–$100). The average incumbent carries 83 reviews — the moat a new listing must climb.