Marvel Rivals
MaybeAn estimated 0.6% of orders come back. But buyers convert on only 0.8% of searches, so Marvel Rivals is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 4650
- Market size
- $128K/yr626K searches / yr
- 90-day growth
- +12.8%search demand this quarter
- Competition
- 41%top-5 click share · 9 brands · 209 sellers
Flapen Score
Marvel Rivals against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Marvel Rivals is stronger. Inside it, weaker.
Market
The Marvel Rivals market on Amazon at a glance
Shoppers on Amazon United States searched for Marvel Rivals 626K times last year and spent an estimated $128K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 626K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.
- Searches, last 12 months
- 626K
- Growth, 90 days vs prior 90
- +12.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $128Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- marvel rivals365K searches a year
02 · Price
A sale here is worth $26.88.
Listings sell for $26.88 on average, from $11.49 to $56.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $26.88 that is $3K to $7K a year per listing.
- Average price
- $26.88inside the $15 to $100 sweet spot
- Price range
- $11.49–$56.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #15,994 within Model & Hobby Building. It carries 239 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 78%
- Out of stock, average day
- 6.6%
- Average rank
- #15,994in Model & Hobby Building
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 239per listing
- Listings tracked
- 40
04 · Newcomers
21 of last year's 29 launches cleared the first-year sales bar.
29 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 29
- Successful launches
- 21Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Marvel Rivals products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BLOKEES Champion Class - Marvel Rivals - Venom Action Figure - 185 Pieces Model Kit - 6 Inch - 90 Points of Articulation - Assembly Required - No Tools - No Cutting - No Glue - No Paint - Age 14+
- Price
- $30.92
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago

BLOKEES - Champion Series - Marvel Rivals - Peni Parker SP//dr Suit Model Kit with Light - 177 Pieces - 77 Points of Articulation - Assembly Required - Age 14+
- Price
- $30.05
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 6mo ago

Marvel Rivals Spiderman Articulated Model Kit Assembly Required 14+
- Price
- $26.52
- Rating
- 4.4/5
- Reviews
- 27
- Age
- today

BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
- Price
- $41.62
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1mo ago

Funko Pop! Games: Marvel Rivals - Luna Snow - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors
- Price
- $15.46
- Rating
- 4.8/5
- Reviews
- 124
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Marvel Rivals Jeff The Landshark Adult Black Sleep Pajama Shorts -Small
- Price
- $24.99
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
- Price
- $41.62
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1mo ago

Marvel Rivals Invisible Woman Model Kit Assembly Required 14+
- Price
- $38.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3w ago

Marvel Rivals Jeff the Land Shark Little Boys Rash Guard and Swim Trunks UPF 50+ Outfit Set Blue Jeff 5-6
- Price
- $18.71
- Rating
- 4.8/5
- Reviews
- 3,697
- Age
- 8mo ago

Funko Pop! Games: Marvel Rivals - Psylocke - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Marvel Fans - Model Figure for Collectors and Display
- Price
- $16.13
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 5mo ago
Newest
by launch date
Marvel Rivals Spiderman Articulated Model Kit Assembly Required 14+
- Price
- $26.52
- Rating
- 4.4/5
- Reviews
- 27
- Age
- today

Marvel Rivals Invisible Woman Model Kit Assembly Required 14+
- Price
- $38.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3w ago

BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
- Price
- $41.62
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1mo ago

BLOKEES - Marvel Rivals - Rocket Raccoon - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+
- Price
- $36.49
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 4mo ago

BLOKEES Champion Class - Marvel Rivals - Venom Action Figure - 185 Pieces Model Kit - 6 Inch - 90 Points of Articulation - Assembly Required - No Tools - No Cutting - No Glue - No Paint - Age 14+
- Price
- $30.92
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
209
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 79%
Open market
3%
- BLOKEES59%
- Funko19%
- Marvel10%
- Bioworld5%
- McFarlane Toys3%
- Team Liquid2%
- Open — no brand owns it (3 brands, 3%)
Demand
Marvel Rivals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Marvel Rivals search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- marvel rivals365K/yr
- blokees spiderman21K/yr
- blokees marvel rivals23K/yr
- marvel rivals funko pop70K/yr
- marvel rivals merch47K/yr
- blockeez marvel12K/yr
- marvel rivals blokees7K/yr
- blokees superman11K/yr
- blokees batman6K/yr
- spiderman blokees5K/yr
Reviews and returns
What reviews say buyers love and hate about Marvel Rivals
We read the reviews and the return reasons for every product selling here.
“the packaging was too flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marvel Rivals questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









