Is marvel rivals profitable to sell on Amazon United States?

The niche generates $128K/yr across 40 tracked products. 21 of 29 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the marvel rivals niche?

9 brands and 209 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in marvel rivals?

Top complaints mined from reviews: Strength, Durability, Value For Money. The return rate is 0.6%.

When does demand for marvel rivals peak?

Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the marvel rivals niche?

Listings span $11.49–$56.06; the average listing price is $26.88 (sweet spot $15–$100). The average incumbent carries 239 reviews — the moat a new listing must climb.

marvel rivals

Worth a look

Shows low returns (0.6%), but weak search conversion (0.8%) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.88

avg listing price — sweet spot $15–$100

Price range

Great$11.49–$56.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great238.6

avg incumbent reviews — the moat a new listing must climb

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+12.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$128K

$128K/yr · 626K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, marvel rivals is a $128K/yr Amazon United States market (626K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

marvel rivals market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $161K–$215K; units × avg price
Conversion rate: 0.8%
Avg BSR: #15,994
Page quality: 0%
Prime: 78%
Sponsored: 60%
Out of stock: 6.6%
Avg brand age: 39 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

209

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

BLOKEES59%
Funko19%
Marvel10%
Bioworld5%
McFarlane Toys3%
Team Liquid2%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — +12.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top marvel rivals search terms

marvel rivals365K/yr +2.9%0.3% conv.
blokees spiderman21K/yr +207.1%0.8% conv.
blokees marvel rivals23K/yr +47.9%1.2% conv.
marvel rivals funko pop70K/yr -34.0%1.5% conv.
marvel rivals merch47K/yr -28.8%0.3% conv.
blockeez marvel12K/yr +44.7%1.4% conv.
marvel rivals blokees7K/yr +90.2%1.4% conv.
blokees superman11K/yr +108.7%0.2% conv.
blokees batman6K/yr +114.1%0.2% conv.
spiderman blokees5K/yr +211.5%1.1% conv.

All search terms

Top marvel rivals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BLOKEES Champion Class - Marvel Rivals - Venom Action Figure - 185 Pieces Model Kit - 6 Inch - 90 Points of Articulation - Assembly Required - No Tools - No Cutting - No Glue - No Paint - Age 14+

BLOKEES$30.924.2★58 rev

BLOKEES - Champion Series - Marvel Rivals - Peni Parker SP//dr Suit Model Kit with Light - 177 Pieces - 77 Points of Articulation - Assembly Required - Age 14+

BLOKEES$30.054.1★26 rev

Marvel Rivals Spiderman Articulated Model Kit Assembly Required 14+

BLOKEES$26.524.4★27 rev

BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+

BLOKEES$41.624.5★4 rev

Funko Pop! Games: Marvel Rivals - Luna Snow - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors

Funko$15.464.8★124 rev

Newest

by launch date

Marvel Rivals Spiderman Articulated Model Kit Assembly Required 14+

BLOKEES$26.5227 rev

today

Marvel Rivals Invisible Woman Model Kit Assembly Required 14+

BLOKEES$38.140 rev

3w ago

BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+

BLOKEES$41.624 rev

1mo ago

BLOKEES - Marvel Rivals - Rocket Raccoon - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+

BLOKEES$36.494 rev

4mo ago

BLOKEES Champion Class - Marvel Rivals - Venom Action Figure - 185 Pieces Model Kit - 6 Inch - 90 Points of Articulation - Assembly Required - No Tools - No Cutting - No Glue - No Paint - Age 14+

BLOKEES$30.9258 rev

5mo ago

What buyers say about marvel rivals

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent product”

Design-Overall13%

“design wise it's incredible”

Collectibles10%

“Great collectible”

Fun/Entertainment Experience9%

“Fun to build”

Assembly/Installation8%

“easy to assemble”

Value For Money7%

“Worth it”

Advertised Vs Actual Product5%

“Perfect, like the image”

Size-Overall5%

“Good size”

Engraving/Paint/Sublimation3%

“painted super nicely”

Strength2%

“The stand is quite stable, though”

What buyers complain about

Strength17%

“the packaging was too flimsy”

Durability11%

“Broke in less than an hour”

Value For Money9%

“Also no stand is include for rocket either so overall its really just not worth the price”

Quality-Overall7%

“Terrible quality control”

Advertised Vs Actual Product7%

“No Shield or Stand. its in the picture slide description”

Assembly/Installation6%

“It broke as I was putting it together”

Size-Overall6%

“it was way shorter than the other”

Design-Overall4%

“this was an incredibly frustrating build”

Instructions/User Manual/Troubleshooting3%

“Great and at least 2 of the reviews are not reading the instructions correctly”

Weight Heavy3%

“Its super heavy”

Top return reasons

Defective Material/Parts37%

Assembly/Installation14%

Value For Money10%

Size-Overall8%

Advertised Vs Actual Product6%

Durability2%

Color2%

Wrinkles2%

Feet Fit2%

Product Condition2%

Common questions

Is marvel rivals profitable to sell on Amazon United States?: The niche generates $128K/yr across 40 tracked products. 21 of 29 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the marvel rivals niche?: 9 brands and 209 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in marvel rivals?: Top complaints mined from reviews: Strength, Durability, Value For Money. The return rate is 0.6%.
When does demand for marvel rivals peak?: Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the marvel rivals niche?: Listings span $11.49–$56.06; the average listing price is $26.88 (sweet spot $15–$100). The average incumbent carries 239 reviews — the moat a new listing must climb.