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Mannequin

Fail

Buyers convert on only 1.2% of searches, so Mannequin is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$2.1M/yr2.9M searches / yr
90-day growth
+4.8%search demand this quarter
Competition
75%top-5 click share · 12 brands · 15 sellers

Flapen Score

Mannequin against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Mannequin is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mannequin market on Amazon at a glance

Shoppers on Amazon United States searched for Mannequin 2.9M times last year and spent an estimated $2.1M. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
1.2%
Market size, estimated
$2.1Ma year
Peak month
October1.3× the quietest month
Top search term
mannequin1.0M searches a year

02 · Price

A sale here is worth $57.20.

Listings sell for $57.20 on average, from $17.61 to $146.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $57.20 that is $86K to $114K a year per listing.

Average price
$57.20inside the $15 to $100 sweet spot
Price range
$17.61–$146.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$86K–$114K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #10 within Sewing Notions & Supplies. It carries 1,171 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
63%
Out of stock, average day
0.7%
Average rank
#10in Sewing Notions & Supplies
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,171per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mannequin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

13%

  • Brand 137%
  • Brand 231%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (6 brands, 13%)

Demand

Mannequin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Mannequin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mannequin1.0M/yr
  • mannequin body266K/yr
  • dress form282K/yr
  • maniqui para ropa171K/yr
  • mannequin torso226K/yr
  • manequins body female97K/yr
  • sewing mannequin105K/yr
  • mannequin full body237K/yr
  • female mannequin68K/yr
  • dress form mannequin69K/yr

Reviews and returns

What reviews say buyers love and hate about Mannequin

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Strength”
4.9%of orders come back
“Too Flimsy”
A buyer, on “Strength”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mannequin questions

Answered from the same tracked data.