- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $2.1M/yr2.9M searches / yr
- 90-day growth
- +4.8%search demand this quarter
- Competition
- 75%top-5 click share · 12 brands · 15 sellers
Flapen Score
Mannequin against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Mannequin is stronger. Inside it, weaker.
Market
The Mannequin market on Amazon at a glance
Shoppers on Amazon United States searched for Mannequin 2.9M times last year and spent an estimated $2.1M. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- +4.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $2.1Ma year
- Peak month
- October1.3× the quietest month
- Top search term
- mannequin1.0M searches a year
02 · Price
A sale here is worth $57.20.
Listings sell for $57.20 on average, from $17.61 to $146.00. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $57.20 that is $86K to $114K a year per listing.
- Average price
- $57.20inside the $15 to $100 sweet spot
- Price range
- $17.61–$146.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $86K–$114K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #10 within Sewing Notions & Supplies. It carries 1,171 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 63%
- Out of stock, average day
- 0.7%
- Average rank
- #10in Sewing Notions & Supplies
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 1,171per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Mannequin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
15
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
13%
- Brand 137%
- Brand 231%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (6 brands, 13%)
Demand
Mannequin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Mannequin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mannequin1.0M/yr
- mannequin body266K/yr
- dress form282K/yr
- maniqui para ropa171K/yr
- mannequin torso226K/yr
- manequins body female97K/yr
- sewing mannequin105K/yr
- mannequin full body237K/yr
- female mannequin68K/yr
- dress form mannequin69K/yr
Reviews and returns
What reviews say buyers love and hate about Mannequin
We read the reviews and the return reasons for every product selling here.
“Too Flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mannequin questions
Answered from the same tracked data.









