Mandala
FailShoppers spend an estimated $26K a year here, so Mandala is a Fail.
- Flapen Score
- 33 / 100Ranks 4,314 of 4,656 Arts, Crafts & Sewing niches · −13 vs the category median of 4633
- Market size
- $26K/yr30K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 16 sellers
Flapen Score
Mandala against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Mandala is stronger. Inside it, weaker.
Market
The Mandala market on Amazon at a glance
Shoppers on Amazon United States searched for Mandala 30K times last year and spent an estimated $26K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $26Ka year
- Peak month
- September6.3× the quietest month
- Top search term
- soucolor gel pens10K searches a year
02 · Price
A sale here is worth $22.07.
Listings sell for $22.07 on average, from $8.65 to $34.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.07 that is $0 to $2K a year per listing.
- Average price
- $22.07inside the $15 to $100 sweet spot
- Price range
- $8.65–$34.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #295 within Drawing. It carries 9,592 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 8.9%
- Average rank
- #295in Drawing
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 9,592per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Mandala products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Soucolor Glitter Gel Pens for Adult Coloring Books School Art Class Supplies 120 Pack-60 Glitter Pens 60 Refills and Travel Case 40% More Ink Markers Set for Drawing Doodle Journaling Planner Craft
- Price
- $20.30
- Rating
- 4.8/5
- Reviews
- 12,568
- Age
- 5y ago

ColorIt Gel Pens for Adult Coloring 96 Pack with 48 Premium Gel Pens & 48 Refills with 1 Travel Case - Vibrant Colors for Journaling Writing Coloring Books for Adults and Creative Projects
- Price
- $24.27
- Rating
- 4.8/5
- Reviews
- 8,610
- Age
- 9y ago

Soucolor Gel Pens for Adult Coloring Books Deluxe 120 Pack-60 Colored Gel Pens 60 Refills with 40% More Ink Art Markers Set Black Case for Drawing Journaling Scrapbooking Art Kit Supplies
- Price
- $19.17
- Rating
- 4.8/5
- Reviews
- 11,092
- Age
- 5y ago

ColorIt Gel Pens Set for Coloring 192 Pack with 12 Metallic 12 Neon 72 Glitter Gel Pens - 96 Refills & 2 Travel Cases - Vibrant Colors for Journaling Writing Coloring Books & Creative Projects
- Price
- $34.98
- Rating
- 4.8/5
- Reviews
- 8,610
- Age
- 8y ago

Aen Art Gel Pens for Adult Coloring Books 160 Pack Artist Colored Gel Pen with 40% More Ink Black Case. Perfect for Drawing Doodle Crafts Journaling Planner
- Price
- $22.79
- Rating
- 4.8/5
- Reviews
- 1,616
- Age
- 2y ago
Trending
estimated 90-day click momentum
Soucolor 120 Pack Aesthetic Pastel Gel Pens Japanese Stationery Cute Art Supplies for Kids Teens & Beginner Artists Gift Set for Girls Women Birthday & School Sketching Supplies
- Price
- $20.88
- Rating
- 4.8/5
- Reviews
- 11,092
- Age
- 2y ago

ColorIt Gel Pens for Adult Coloring 96 Pack with 48 Premium Gel Pens & 48 Refills with 1 Travel Case - Vibrant Colors for Journaling Writing Coloring Books for Adults and Creative Projects
- Price
- $24.27
- Rating
- 4.8/5
- Reviews
- 8,610
- Age
- 9y ago

Soucolor Glitter Gel Pens for Adult Coloring Books 120 Pack-60 Glitter Pens 60 Refills and Travel Case Nurse Aesthetic Cute Pens School Office Home Supplies Gifts for Women and Men
- Price
- $24.42
- Rating
- 4.8/5
- Reviews
- 12,568
- Age
- 2y ago

202 Pack Gel Pen For Adults Coloring Books 104 Artist Pens Include 100 Colored Pens 4 Metallic Sparkle Pens With 98 Refills Fine Tip Metallic Gel Pen for Drawing Journaling Craft Art Supplies
- Price
- $29.23
- Rating
- 4.7/5
- Reviews
- 1,977
- Age
- 2y ago

U Brands Metallic Gel Pens Set of 30 Assorted Point Sizes Glitter Pastel Neon and Classic Assorted Colors
- Price
- $13.49
- Rating
- 4.4/5
- Reviews
- 817
- Age
- 9y ago
Newest
by launch date
Aen Art Glitter Gel Pens with Case for Adult Coloring Books 100 Color Glitter Pen Set 30% More Ink Neon Glitter Gel Marker for Journaling Crafting Doodling Drawing
- Price
- $19.15
- Rating
- 4.7/5
- Reviews
- 21,716
- Age
- 2y ago

Aen Art Gel Pens for Adult Coloring Books 160 Pack Artist Colored Gel Pen with 40% More Ink Black Case. Perfect for Drawing Doodle Crafts Journaling Planner
- Price
- $22.79
- Rating
- 4.8/5
- Reviews
- 1,616
- Age
- 2y ago

Soucolor Glitter Gel Pens for Adult Coloring Books 120 Pack-60 Glitter Pens 60 Refills and Travel Case Nurse Aesthetic Cute Pens School Office Home Supplies Gifts for Women and Men
- Price
- $24.42
- Rating
- 4.8/5
- Reviews
- 12,568
- Age
- 2y ago

Soucolor 120 Pack Aesthetic Pastel Gel Pens Japanese Stationery Cute Art Supplies for Kids Teens & Beginner Artists Gift Set for Girls Women Birthday & School Sketching Supplies
- Price
- $20.88
- Rating
- 4.8/5
- Reviews
- 11,092
- Age
- 2y ago

202 Pack Gel Pen For Adults Coloring Books 104 Artist Pens Include 100 Colored Pens 4 Metallic Sparkle Pens With 98 Refills Fine Tip Metallic Gel Pen for Drawing Journaling Craft Art Supplies
- Price
- $29.23
- Rating
- 4.7/5
- Reviews
- 1,977
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
16
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
2%
- Soucolor48%
- ColorIt32%
- Aen Art9%
- TANMIT3%
- Shuttle Art3%
- U Brands2%
- Open — no brand owns it (1 brand, 2%)
Demand
Mandala search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Search terms
Top Mandala search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soucolor gel pens10K/yr
- gel pen set with case7K/yr
- colorit gel pens5K/yr
- color it gel pens4K/yr
- soucolor glitter gel pens3K/yr
Reviews and returns
What reviews say buyers love and hate about Mandala
We read the reviews and the return reasons for every product selling here.
“They are definitely not for coloring of any kind”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mandala questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









