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Mandala

Fail

Shoppers spend an estimated $26K a year here, so Mandala is a Fail.

Flapen Score
33
33 / 100
Ranks 4,314 of 4,656 Arts, Crafts & Sewing niches · −13 vs the category median of 46
Market size
$26K/yr30K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
81%top-5 click share · 7 brands · 16 sellers

Flapen Score

Mandala against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Mandala is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mandala market on Amazon at a glance

Shoppers on Amazon United States searched for Mandala 30K times last year and spent an estimated $26K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
4.0%
Market size, estimated
$26Ka year
Peak month
September6.3× the quietest month
Top search term
soucolor gel pens10K searches a year

02 · Price

A sale here is worth $22.07.

Listings sell for $22.07 on average, from $8.65 to $34.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.07 that is $0 to $2K a year per listing.

Average price
$22.07inside the $15 to $100 sweet spot
Price range
$8.65–$34.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #295 within Drawing. It carries 9,592 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#295in Drawing
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
9,592per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Mandala products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

16

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • Brand 148%
  • Brand 232%
  • Brand 39%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Mandala search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Mandala search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soucolor gel pens10K/yr
  • gel pen set with case7K/yr
  • colorit gel pens5K/yr
  • color it gel pens4K/yr
  • soucolor glitter gel pens3K/yr

Reviews and returns

What reviews say buyers love and hate about Mandala

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Color”
10%of negative reviews mention “Color”
1.1%of orders come back
“They are definitely not for coloring of any kind”
A buyer, on “Color”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mandala questions

Answered from the same tracked data.