- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $357K/yr672K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 50%top-5 click share · 22 brands · 24 sellers
Flapen Score
Mala against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Mala is stronger. Inside it, weaker.
Market
The Mala market on Amazon at a glance
Shoppers on Amazon United States searched for Mala 672K times last year and spent an estimated $357K. The top 5 brands take 63% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 672K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.
- Searches, last 12 months
- 672K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $357Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- mala219K searches a year
02 · Price
A sale here is worth $33.83.
Listings sell for $33.83 on average, from $6.45 to $633.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $33.83 that is $3K to $8K a year per listing.
- Average price
- $33.83inside the $15 to $100 sweet spot
- Price range
- $6.45–$633.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #3,239 within Beads & Bead Assortments. It carries 1,342 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #3,239in Beads & Bead Assortments
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,342per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Mala products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
24
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
50%
Top 20: 87%
Open market
32%
- Brand 131%
- Brand 211%
- Brand 38%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Mala search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Mala search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mala219K/yr
- mala beads126K/yr
- prayer beads122K/yr
- buddhist prayer beads36K/yr
- meditation beads22K/yr
- mala beads 10821K/yr
- japa mala17K/yr
- malas16K/yr
- buddha beads14K/yr
- mala bracelet10K/yr
Reviews and returns
What reviews say buyers love and hate about Mala
We read the reviews and the return reasons for every product selling here.
“Bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mala questions
Answered from the same tracked data.









