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Mala

Fail

Demand is soft, at -21.9% this quarter, so Mala is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$357K/yr672K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
50%top-5 click share · 22 brands · 24 sellers

Flapen Score

Mala against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Mala is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mala market on Amazon at a glance

Shoppers on Amazon United States searched for Mala 672K times last year and spent an estimated $357K. The top 5 brands take 63% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 672K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.

Searches, last 12 months
672K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
1.6%
Market size, estimated
$357Ka year
Peak month
March1.4× the quietest month
Top search term
mala219K searches a year

02 · Price

A sale here is worth $33.83.

Listings sell for $33.83 on average, from $6.45 to $633.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $33.83 that is $3K to $8K a year per listing.

Average price
$33.83inside the $15 to $100 sweet spot
Price range
$6.45–$633.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #3,239 within Beads & Bead Assortments. It carries 1,342 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#3,239in Beads & Bead Assortments
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,342per listing
Listings tracked
32

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mala products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

24

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

50%

Top 20: 87%

Open market

32%

  • Brand 131%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Mala search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mala search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mala219K/yr
  • mala beads126K/yr
  • prayer beads122K/yr
  • buddhist prayer beads36K/yr
  • meditation beads22K/yr
  • mala beads 10821K/yr
  • japa mala17K/yr
  • malas16K/yr
  • buddha beads14K/yr
  • mala bracelet10K/yr

Reviews and returns

What reviews say buyers love and hate about Mala

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Bigger than I expected”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mala questions

Answered from the same tracked data.