- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $357K/yr672K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 50%top-5 click share · 22 brands · 24 sellers
Flapen Score
Mala against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Mala is stronger. Inside it, weaker.
Market
The Mala market on Amazon at a glance
Shoppers on Amazon United States searched for Mala 672K times last year and spent an estimated $357K. The top 5 brands take 63% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 672K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.
- Searches, last 12 months
- 672K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $357Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- mala219K searches a year
02 · Price
A sale here is worth $33.83.
Listings sell for $33.83 on average, from $6.45 to $633.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $33.83 that is $3K to $8K a year per listing.
- Average price
- $33.83inside the $15 to $100 sweet spot
- Price range
- $6.45–$633.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #3,239 within Beads & Bead Assortments. It carries 1,342 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #3,239in Beads & Bead Assortments
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,342per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Mala products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DAISYCRAFTVN 108 Mala Beads Prayer Beads Wooden Bead Bracelet Meditation Accessories Bead Bracelet Men Natural Wood Bead Chain (6mm)
- Price
- $9.94
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 6mo ago

DAISYCRAFTVN 108 Mala Beads Prayer Beads Wooden Bead Bracelet Meditation Accessories Bead Bracelet Men Natural Wood Bead Chain (8mm)
- Price
- $13.03
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 6mo ago

108 Mala Bead Bracelets 8MM Buddhist Prayer Sandalwood Wood Beaded Bracelet
- Price
- $15.33
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 7y ago

anzhongli Mala Beads Bracelet 108 8mm Beaded Bracelet Sandalwood Elastic
- Price
- $9.89
- Rating
- 4.4/5
- Reviews
- 1,674
- Age
- 9y ago

HealthAndYoga Rose Wood Mala (108 + 1 Beads with Tassel) & Velvet Bag - Hand Knotted Rosary for Mantra Chanting Meditation - Invokes Vitality & Courage Improves Skin Health Influences Heart Chakra
- Price
- $9.29
- Rating
- 4.4/5
- Reviews
- 1,378
- Age
- 14y ago
Trending
estimated 90-day click momentum
TUMI - Aerotour 4 Wheel Expandable Luggage - Mens and Womens Lightweight Business and Leisure Travel Suitcase - 21.75 Continental Expandable Carry-On Black
- Price
- $633.73
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 2y ago

DAISYCRAFTVN 108 Mala Beads Prayer Beads Wooden Bead Bracelet Meditation Accessories Bead Bracelet Men Natural Wood Bead Chain (8mm)
- Price
- $13.03
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 6mo ago

Bivei 108 Mala Beads Necklace Tree of Life 7 Chakra Wrap Bracelet Real Healing Gemstone Yoga Meditation Hand Knotted Mala Prayer Bead Necklace(African Turquoise 6mm)
- Price
- $18.55
- Rating
- 4.6/5
- Reviews
- 534
- Age
- 6y ago

GRI9 Original Rudraksha Mala With Certificate For Wearing And Japa Mala (5 Mukhi Mala 108 Beads Mala Rosary Garland)
- Price
- $11.19
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 3y ago

INBLUE 108 Mala Prayer Beads Wrap Necklace with Long Tassel Boho for Women Amazonite Bracelet with Spiritual Tree of Life Pendant 108 Beads Necklace for Meditation - Amazonite
- Price
- $15.05
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 2y ago
Newest
by launch date
DAISYCRAFTVN 108 Mala Beads Prayer Beads Wooden Bead Bracelet Meditation Accessories Bead Bracelet Men Natural Wood Bead Chain (6mm)
- Price
- $9.94
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 6mo ago

DAISYCRAFTVN 108 Mala Beads Prayer Beads Wooden Bead Bracelet Meditation Accessories Bead Bracelet Men Natural Wood Bead Chain (8mm)
- Price
- $13.03
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 6mo ago

Tibetan Natural Black Obsidian Mala Beads 108 Protection Healing Crystal Beaded Bracelets Meditation Golden Sheen Mala Necklace for Women Men Buddhist Energy Prayer Beads Japa Mala (6mm)
- Price
- $24.20
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1y ago

INBLUE 108 Mala Prayer Beads Wrap Necklace with Long Tassel Boho for Women Amazonite Bracelet with Spiritual Tree of Life Pendant 108 Beads Necklace for Meditation - Amazonite
- Price
- $15.05
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 2y ago

TUMI - Aerotour 4 Wheel Expandable Luggage - Mens and Womens Lightweight Business and Leisure Travel Suitcase - 21.75 Continental Expandable Carry-On Black
- Price
- $633.73
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
24
Est. top-5 brand share
63%
Top 20: 98%
Est. top-5 click share
50%
Top 20: 87%
Open market
32%
- DAISYCRAFTVN31%
- LOYALLOOK11%
- Bivei8%
- anzhongli8%
- IS4A6%
- Jovivi5%
Demand
Mala search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Mala search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mala219K/yr
- mala beads126K/yr
- prayer beads122K/yr
- buddhist prayer beads36K/yr
- meditation beads22K/yr
- mala beads 10821K/yr
- japa mala17K/yr
- malas16K/yr
- buddha beads14K/yr
- mala bracelet10K/yr
Reviews and returns
What reviews say buyers love and hate about Mala
We read the reviews and the return reasons for every product selling here.
“Bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mala questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









