Is make your own book profitable to sell on Amazon United States?

The niche generates $118K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (39/100).

How competitive is the make your own book niche?

11 brands and 43 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in make your own book?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.5%.

When does demand for make your own book peak?

Demand peaks in Nov–Dec; the busiest month runs 8.1× the quietest.

What does it cost to enter the make your own book niche?

Listings span $5.50–$30.49; the average listing price is $19.22 (sweet spot $15–$100). The average incumbent carries 1,470 reviews — the moat a new listing must climb.

make your own book

Skip it

Soft demand (-13.9% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$19.22

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Good$5.50–$30.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,469.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay$118K

$118K/yr · 177K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, make your own book is a $118K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

make your own book market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $192K–$240K; units × avg price
Conversion rate: 3.5%
Avg BSR: #165
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 7.7%
Avg brand age: 47 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

Lulu Jr.27%
Skillmatics26%
ASHLEY PRODUCTIONS12%
Hygloss12%
miikoul8%
D-FantiX4%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Open Trend

Top make your own book search terms

make your own book30K/yr -0.5%2.2% conv.
create your own book14K/yr +0.9%2.0% conv.
write your own book for kids11K/yr -10.8%3.6% conv.
book making kit for kids14K/yr -21.4%4.7% conv.
illustory13K/yr -20.0%8.9% conv.
make a book9K/yr -37.7%0.9% conv.
skillmatics storybook art kit7K/yr -7.8%12.0% conv.
book creator5K/yr -11.4%0.3% conv.
my storybook art kit9K/yr -16.0%9.4% conv.
illustory book making kit10K/yr -21.5%10.8% conv.

All search terms

Top make your own book products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lulu Jr. Illustory Book Making Kit Multicolor

Lulu Jr.$27.274.7★3,931 rev

Skillmatics Storybook Art Kit - Create Fairytale Stories DIY Craft & Writing Kit with 300+ Stickers Scrapbooking & Journal Activity Screen-Free Fun Gifts for Kids Ages 5 6 7 8 9 10

Skillmatics$24.374.7★2,102 rev

Skillmatics Storybook Art Kit - Create Adventure Stories DIY Craft & Writing Kit with 300+ Stickers Scrapbooking & Journal Activity Screen-Free Fun Gifts for Kids Ages 5 6 7 8 9 10

Skillmatics$24.324.7★2,102 rev

Ashley Hardcover Blank Book

ASHLEY PRODUCTIONS$5.534.7★6,119 rev

Hygloss Half Blank Books for Kids to Write Stories & Illustrate Bulk 6 Pack 5.5 x 8.5 A5 Primary Journal for Grades K-2 Preschool/Kindergarten Notebook with Picture Space 24 Pages White

Hygloss$12.584.6★608 rev

Newest

by launch date

Storybook Art Kit Make Your Own Story Book DIY Writing Journal with 400+ Stickers 24 Pens 2 Scrapbooking & Journal Supplies Hardcover Book Making Kit for Kids Easter Gifts for Girls Ages 5-10

TFHESIRUUTFH$25.7632 rev

4mo ago

FOGWOWO 145Pcs Book Binding Kits for Beginners Complete Bookbinding Kit Tools Materials with Instructions and Video Tutorials Bookbinding Supplies Book Making Kit with A5 Paper Awl for DIY Crafts

FOGWOWO$30.4967 rev

8mo ago

Fantasy Storybook Art Kit Creative Writing & Drawing Activity Kit Write Your Own Book Art Kit for 6-9 DIY Craft Scrapbooking & Journal Supplies Hardcover Comic Book Making Kit with Spirograph

JoyCat$19.9173 rev

11mo ago

Hygloss Half Blank Books for Kids to Write Stories & Illustrate Bulk 6 Pack 5.5 x 8.5 A5 Primary Journal for Grades K-2 Preschool/Kindergarten Notebook with Picture Space 24 Pages White

Hygloss$12.58608 rev

1y ago

D-FantiX My Storybook Art Kit Creative Writing & Drawing Activity Set for Boys & Girls Hardcover Comic Book Making Kit with Stickers DIY Arts and Crafts Supplies Gifts for Kids Ages 5 6 7 8-12

D-FantiX$24.17239 rev

1y ago

What buyers say about make your own book

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose17%

“Good gift”

Quality-Overall17%

“A+ quality”

Fun/Entertainment Experience16%

“it kept her engaged for hours”

Value For Money9%

“Great price”

Ease Of Use6%

“Easy to use”

Size-Overall4%

“Cute size”

Drawing Experience4%

“So great that my little ones can draw with just water”

Strength3%

“Theyre sturdy and cute”

Paper Quality3%

“The paper pages are a great size for a smaller book”

Material Quality2%

“The materials are easy to use”

What buyers complain about

Size-Overall17%

“Too small”

Quality-Overall13%

“quality of the actual books is terrible”

Value For Money10%

“Not worth the money”

Paper Quality9%

“I thought the book covers would be cheap cardstock”

Print Quality9%

“our book was printed incorrectly the first time”

Material Quality8%

“Theyre cheap material”

Gifting Purpose3%

“I would not buy again as a gift”

Durability3%

“Both books included fell apart”

Adhesion/Stickiness3%

“The don't ever full adhere to the book making the entire project moot”

Product Condition2%

“Looks like it was a return that was re-sold”

Top return reasons

Size-Overall63%

Value For Money9%

Advertised Vs Actual Product9%

Gifting Purpose4%

Quality-Overall3%

Product Condition2%

Paper Quality1%

Material Quality1%

Thickness1%

Defective Material/Parts1%

Common questions

Is make your own book profitable to sell on Amazon United States?: The niche generates $118K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (39/100).
How competitive is the make your own book niche?: 11 brands and 43 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in make your own book?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.5%.
When does demand for make your own book peak?: Demand peaks in Nov–Dec; the busiest month runs 8.1× the quietest.
What does it cost to enter the make your own book niche?: Listings span $5.50–$30.49; the average listing price is $19.22 (sweet spot $15–$100). The average incumbent carries 1,470 reviews — the moat a new listing must climb.