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Magic Mat for Die Cutting Machine

Fail

Demand is soft, at -28.2% this quarter, so Magic Mat for Die Cutting Machine is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$113K/yr90K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
58%top-5 click share · 9 brands · 21 sellers

Flapen Score

Magic Mat for Die Cutting Machine against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Magic Mat for Die Cutting Machine is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magic Mat for Die Cutting Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Magic Mat for Die Cutting Machine 90K times last year and spent an estimated $113K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
7.0%
Market size, estimated
$113Ka year
Peak month
January1.9× the quietest month
Top search term
sizzix big shot cutting plates23K searches a year

02 · Price

A sale here is worth $18.06.

Listings sell for $18.06 on average, from $7.55 to $36.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.06 that is $5K to $9K a year per listing.

Average price
$18.06inside the $15 to $100 sweet spot
Price range
$7.55–$36.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #162 within Scrapbooking & Stamping. It carries 1,950 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#162in Scrapbooking & Stamping
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,950per listing
Listings tracked
22

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Magic Mat for Die Cutting Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

21

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

11%

  • Brand 127%
  • Brand 227%
  • Brand 313%
  • Brand 411%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 11%)

Demand

Magic Mat for Die Cutting Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Magic Mat for Die Cutting Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sizzix big shot cutting plates23K/yr
  • sizzix cutting plates36K/yr
  • big shot cutting plates13K/yr
  • die cutting plates7K/yr
  • sizzix cutting pads4K/yr
  • cutting plates for die cutting machine3K/yr
  • sizzix plates3K/yr

Reviews and returns

What reviews say buyers love and hate about Magic Mat for Die Cutting Machine

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Thickness”
1.4%of orders come back
“these are not quite as thick as the ones I got from Stampin' Up”
A buyer, on “Thickness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Magic Mat for Die Cutting Machine questions

Answered from the same tracked data.