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Magazines

Fail

The top 5 products take 100% of clicks, so Magazines is a Fail.

Flapen Score
32
32 / 100
Ranks 4,365 of 4,656 Arts, Crafts & Sewing niches · −14 vs the category median of 46
Market size
$338K/yr766K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
100%top-5 click share · 5 brands · 151 sellers

Flapen Score

Magazines against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Magazines is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magazines market on Amazon at a glance

Shoppers on Amazon United States searched for Magazines 766K times last year and spent an estimated $338K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 766K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $338K a year.

Searches, last 12 months
766K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
1.7%
Market size, estimated
$338Ka year
Peak month
January2.5× the quietest month
Top search term
magazines511K searches a year

02 · Price

A sale here is worth $26.40.

Listings sell for $26.40 on average, from $16.55 to $43.77. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $26.40 that is $33K to $40K a year per listing.

Average price
$26.40inside the $15 to $100 sweet spot
Price range
$16.55–$43.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
$33K–$40K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #599 within Scrapbooking & Stamping. It carries 1,993 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#599in Scrapbooking & Stamping
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,993per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Magazines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

151

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 217%
  • Brand 38%
  • Brand 47%
  • Brand 55%

Demand

Magazines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Spike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Magazines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magazines511K/yr
  • magazine195K/yr
  • magazines for women49K/yr
  • cheap magazines6K/yr
  • revistas6K/yr

FAQ

Common Magazines questions

Answered from the same tracked data.