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Made By Me Ultimate Bead Pets

Fail

The top 5 products take 76% of clicks, so Made By Me Ultimate Bead Pets is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$110K/yr229K searches / yr
90-day growth
+85.3%search demand this quarter
Competition
76%top-5 click share · 10 brands · 17 sellers

Flapen Score

Made By Me Ultimate Bead Pets against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Made By Me Ultimate Bead Pets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Made By Me Ultimate Bead Pets market on Amazon at a glance

Shoppers on Amazon United States searched for Made By Me Ultimate Bead Pets 229K times last year and spent an estimated $110K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun–Jul–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +85.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
+85.3%
Conversion, latest week
2.9%
Market size, estimated
$110Ka year
Peak month
June4.5× the quietest month
Top search term
bead animal making kit41K searches a year

02 · Price

A sale here is worth $16.63.

Listings sell for $16.63 on average, from $4.02 to $23.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $16.63 that is $12K to $17K a year per listing.

Average price
$16.63inside the $15 to $100 sweet spot
Price range
$4.02–$23.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$17K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #481 within Beading Supplies. It carries 1,532 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#481in Beading Supplies
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,532per listing
Listings tracked
15

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Made By Me Ultimate Bead Pets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

17

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

7%

  • Brand 148%
  • Brand 228%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Made By Me Ultimate Bead Pets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Made By Me Ultimate Bead Pets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bead animal making kit41K/yr
  • pony bead keychain kit25K/yr
  • bead pets43K/yr
  • bead animals18K/yr
  • bead pets kit17K/yr
  • pony bead animal pattern book8K/yr
  • pony beads keychain kit8K/yr
  • pony bead patterns book7K/yr
  • bead animal kit8K/yr
  • pony bead book7K/yr

Reviews and returns

What reviews say buyers love and hate about Made By Me Ultimate Bead Pets

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.1%of orders come back
“Terrible Instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Made By Me Ultimate Bead Pets questions

Answered from the same tracked data.