Is macross profitable to sell on Amazon United States?

The niche generates $42K/yr across 32 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (36/100).

How competitive is the macross niche?

5 brands and 155 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in macross?

Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 2.8%.

When does demand for macross peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the macross niche?

Listings span $29.13–$449.84; the average listing price is $104.36 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.

macross

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Incredible75.81

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$104.36

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.8%

return rate — above 5% kills the launch gate

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Price range

Bad$29.13–$449.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$42K

$42K/yr · 168K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, macross is a $42K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 36/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

macross market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $52K–$78K; units × avg price
Conversion rate: 0.2%
Avg BSR: #7,321
Page quality: 0%
Prime: 88%
Sponsored: 19%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

155

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

Hasegawa54%
TAMASHII NATIONS27%
BANDAI SPIRITS13%
Red Art Games5%
Aoshima1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top macross search terms

macross99K/yr +3.2%0.1% conv.
macross model kit32K/yr -2.3%0.3% conv.
macross valkyrie12K/yr -15.9%0.4% conv.
robotech model kit13K/yr -19.9%0.4% conv.
macross figure8K/yr -23.2%0.1% conv.
macross frontier4K/yr -15.6%0.1% conv.

All search terms

Top macross products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hasegawa 1/72 Macross Series No.26 VF-1S / A Strike/Super Gau~oku Valkyrie

Hasegawa$41.304.4★129 rev

Hasegawa 1/72 Macross VF-1A / J / S Valkyrie

Hasegawa$29.394.2★113 rev

Macross 1/72 Scale VF-1S Strike Battroid Valkyrie Construction Kit by Hasegawa

Hasegawa$38.374.2★168 rev

TAMASHII NATIONS - Macross - VF-0S Phoenix (Roy Focker Use) + QF-2200D-B Ghost Hi-Metal R Figure

TAMASHII NATIONS$144.524.2★23 rev

Macross -Shooting Insight- for Nintendo Switch

Red Art Games$44.204.4★38 rev

Newest

by launch date

Bandai Hobby Macross VF-25F Messiah Valkyrie Alto Custom 1/100 Scale HG Model Kit

BANDAI SPIRITS$57.5920 rev

10mo ago

Bandai Hobby - Macross - #10 VF-31S Siegfried (Arad Moldres use) HG 1/100 Model Kit

BANDAI SPIRITS$62.207 rev

10mo ago

TAMASHII NATIONS - Macross - VF-0S Phoenix (Roy Focker Use) + QF-2200D-B Ghost Hi-Metal R Figure

TAMASHII NATIONS$144.5223 rev

11mo ago

TAMASHII NATIONS - Macross - VF-19P Excalibur (Zola Planetary Patrol) Hi-Metal R Figure

TAMASHII NATIONS$130.382 rev

1y ago

Bandai Hobby - Macross Delta - #09 VF-31C Siegfried (Mirage Farina Jenius use) HG 1/100 Model Kit

BANDAI SPIRITS$58.9223 rev

1y ago

What buyers say about macross

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Overall, good value for the money spent”

Design-Overall17%

“it's a very pleasing design”

Fun/Entertainment Experience15%

“Great toy”

Ease Of Use8%

“Many options”

Material Quality8%

“The plastic model is fine”

Collectibles4%

“Owning a physical copy of this game for your collection is a must”

Quality-Overall4%

“This guy is massive and high quality”

Color3%

“The color is spot on, articulation incredible and it's a very pleasing design”

Audio Quality3%

“the soundtrack adds a powerful sense of momentum during battles”

Software/Application3%

“Gameplay is smooth”

What buyers complain about

Size-Overall32%

“Nothing fits correctly”

Assembly/Installation21%

“I can't build such a thing”

Quality-Overall17%

“very cheap quality”

Product Condition4%

“The used box was shipped to me”

Technical Support2%

“I'm unable to due to technical issues”

Weight Heavy2%

“Heavy on stickers”

Value For Money2%

“Definitely not worth the price”

Material Quality1%

“Its a plastic model essentially”

Top return reasons

Value For Money18%

Size-Overall17%

Advertised Vs Actual Product13%

Defective Material/Parts13%

Quality-Overall9%

Assembly/Installation8%

Product Condition6%

Adhesion/Stickiness5%

Design-Overall3%