Is macrame kit profitable to sell on Amazon United States?

The niche generates $217K/yr across 50 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the macrame kit niche?

40 brands and 48 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in macrame kit?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Thickness. The return rate is 1.6%.

When does demand for macrame kit peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the macrame kit niche?

Listings span $5.43–$37.70; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.

macrame kit

Worth a look

Shows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great$18.38

avg listing price — sweet spot $15–$100

Price range

Good$5.43–$37.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,050.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$217K

$217K/yr · 541K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, macrame kit is a $217K/yr Amazon United States market (541K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

macrame kit market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $230K–$276K; units × avg price
Conversion rate: 2.2%
Avg BSR: #294
Page quality: 0%
Prime: 98%
Sponsored: 96%
Out of stock: 4.4%
Avg brand age: 37 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

Top-5 brand share

43%

Top 20: 83%

Top-5 click share

30%

Top 20: 73%

Open market

51%

Ewparts13%
MIGO Creates12%
CULETCRAFT7%
FREEBLOSS6%
MAOQIAN6%
NOANTA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top macrame kit search terms

macrame kit220K/yr -14.9%1.6% conv.
macrame supplies206K/yr -23.1%2.1% conv.
macrame kits for adults31K/yr -12.8%1.7% conv.
macrame kits31K/yr -15.0%1.0% conv.
macrame kits for adults beginners24K/yr -20.6%1.8% conv.
macrame kit for beginners16K/yr -25.4%2.0% conv.
macrame accessories9K/yr -4.7%1.2% conv.
macrame supplies clearance5K/yr -12.8%1.3% conv.

All search terms

Top macrame kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Easy Macrame Kits for Adults Beginners Supplier Wood Beads Rings Wooden Dowel for Macrame Plant Hangers Boho Wall Hanging with Instruction Book for Starters Christmas Crafts for Adults

Ewparts$14.764.4★2,230 rev

CULETCRAFT Macrame Kit for Beginners 153pc 15 Projects Book 164yd Cotton Macrame Cord Wooden Beads & Sticks Wooden & Metal Rings Gift Box Book & Accessories Perfect Macrame Starter Kit

CULETCRAFT$32.604.4★251 rev

NOANTA Natural Macrame Cord 3mm x 109Yards Beige Macrame Rope Cotton Cord for Wall Hanging Plant Hangers Christmas Crafts Knitting

NOANTA$5.674.7★11,254 rev

FREEBLOSS DIY Macrame Leaf Wall Hanging Beginners Macrame Kit Leaf Woven Tapestry Feather Wall Hanging DIY Macrame Kit for Adults Birthday Gift

FREEBLOSS$15.174.4★188 rev

SUNNYCLUE 6 Sets Keychain Making Kits Macrame Keychain Kit Daisy Flower Keychain with Instruction Boho Tassel Keychains Flowers Macrame Kits for Beginners Adults Handbags DIY Hanging Ornament Decor

SUNNYCLUE$9.424.2★25 rev

Newest

by launch date

Ecoofor Macrame Kits for Beginners with 366 Feet 3 mm Macrame Cotton Cord DIY Plant Hanger Kit with Supplies and Instructions Macrame Beads Wooden Rings Dream Catcher Rings

Ecoofor$28.809 rev

5mo ago

Secmity 140pcs Large Hole Wooden Beads for Crafts 5 Colors Vintage Unfinished Wood Hair Bead 9X10mm Wooden Loose Spacer Beads for Macrame Decorations DIY Jewelry Making Bracelets

Secmity$5.43429 rev

1y ago

SUNNYCLUE 6 Sets Keychain Making Kits Macrame Keychain Kit Daisy Flower Keychain with Instruction Boho Tassel Keychains Flowers Macrame Kits for Beginners Adults Handbags DIY Hanging Ornament Decor

SUNNYCLUE$9.4225 rev

1y ago

Tandefio 12 x 16 Inches Macrame Board and Pins Kit 108 Pcs Macrame Supplies with Adjustable Holder 100 T Pins Double Sided Grids Brush Scissor Ruler for Bracelet Making Braiding Knotting

Tandefio$31.4273 rev

2y ago

PEOUWNES Swivel Clasp Hooks Key Chain Clip Hooks D Ring Clip Lanyard Snap Hook for Keychain Making Purse Hardware Lanyard Making DIY Craft (3/4 Inside Width)

PEOUWNES$8.32233 rev

2y ago

What buyers say about macrame kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality”

Advertised Vs Actual Product11%

“Exactly as pictured”

Value For Money8%

“Worth the money”

Ease Of Use7%

“Easy”

Strength6%

“Sturdy and easy to use dispenser”

Color5%

“Beautiful in colors”

Fun/Entertainment Experience5%

“Lots of fun”

Instructions/User Manual/Troubleshooting5%

“Instructions were clear”

Gifting Purpose5%

“A gift for my mother”

Size-Overall4%

“they were perfect size”

What buyers complain about

Instructions/User Manual/Troubleshooting19%

“Terrible instructions”

Size-Overall14%

“Big”

Thickness7%

“theyre also thicker than I anticipated”

Quality-Overall7%

“Poor QUALITY product”

Value For Money7%

“Even at half the price it is not worth it”

Strength6%

“Not very strong at all”

Durability5%

“Breaks easy”

Smell4%

“I did notice a mild natural fiber smell at first”

Wood Quality4%

“A few were broken or had defects in the wood. knot holes, etc”

Advertised Vs Actual Product3%

“Product is misleading”

Top return reasons

Size-Overall33%

Thin21%

Value For Money11%

Thickness6%

Advertised Vs Actual Product6%

Color5%

Quality-Overall3%

Defective Material/Parts2%

Material Quality2%

Functionality-Overall2%

Common questions

Is macrame kit profitable to sell on Amazon United States?: The niche generates $217K/yr across 50 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the macrame kit niche?: 40 brands and 48 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in macrame kit?: Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Thickness. The return rate is 1.6%.
When does demand for macrame kit peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the macrame kit niche?: Listings span $5.43–$37.70; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.