macrame cord
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$4.76–$29.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Market size
Good$351K$351K/yr · 1.1M searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,436.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, macrame cord is a $351K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
macrame cord market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $386K–$515K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
16
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
18%
- NOANTA53%
- HOMEBOBO10%
- MacraBoho6%
- JeogYong5%
- GOHOF5%
- KMALADO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top macrame cord search terms
- macrame cord671K/yr
- macrame cord 3mm62K/yr
- 3mm macrame cord55K/yr
- cotton cord45K/yr
- macrame yarn42K/yr
- macrame cord 4mm45K/yr
- 4mm macrame cord41K/yr
- macrame rope24K/yr
- braided cotton cord14K/yr
- 3 mm macrame cord15K/yr
Top macrame cord products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NOANTA Natural Macrame Cord 3mm x 109Yards Beige Macrame Rope Cotton Cord for Wall Hanging Plant Hangers Christmas Crafts Knitting
NOANTA$5.674.7★11,254 rev
NOANTA Natural Macrame Cord 3mm x 328Yards Beige Macrame Rope Cotton Cord for Wall Hanging Plant Hangers Christmas Crafts Knitting
NOANTA$13.924.7★11,254 rev
Macrame Cord 4mm x 328Yards(984Feet) Natural Cotton Macrame Rope - 3 Strands Twisted Macrame Cotton Cord for Wall Hanging Plant Hangers Crafts Gift Wrapping and Wedding Decorations
HOMEBOBO$16.634.7★3,208 rev
3mm x 109Yards Macrame Cord Thick Natural Cotton Macrame Rope 4 Strand Twisted Cotton Cord Rope for Soft Macrame Natural Color Handmade Wall Hanging Plant Hanger Craft Knitting Decorative Project
JeogYong$4.764.7★690 rev
GOHOF Cotton Macrame Cord 3mm 328yards Natural Colored Macrame Supplies Soft Craft Cotton Rope for Plant Hanger Wall Hanger Dreamcatcher (Beige)
GOHOF$10.954.8★893 rev
Newest
by launch date
Aelfon Macrame Cord 4mm x 328yards Soft Colored Macrame Rope Natural Cotton Cord for Plant Hangers Wall Hanger Decorative Projects
Aelfon$17.21137 rev
NOANTA Eucalyptus Macrame Cord 4mm x 109yards Colored Macrame Rope Cotton Rope Macrame Yarn Colorful Cotton Craft Cord for Wall Hanging Plant Hangers Crafts Knitting
NOANTA$9.9211,254 rev
Natural Macrame Cord Colored Macrame Cord 2mm/3mm/4mm/5mm/6mm Macrame Cotton Cord Twisted Macrame Yarn Soft Craft Cord Macrame Rope Macrame Supplies(3mm*109Yards Natural Color)
KMALADO$5.40834 rev
GOHOF Cotton Macrame Cord 3mm 328yards Natural Colored Macrame Supplies Soft Craft Cotton Rope for Plant Hanger Wall Hanger Dreamcatcher (Beige)
GOHOF$10.95893 rev
NOANTA 4mm 109yards Macrame Cord Natural Color Cotton Rope for Wall Hanging Plant Hangers Crafts Knitting
NOANTA$8.85675 rev
Trending
90-day click momentumNOANTA Eucalyptus Macrame Cord 4mm x 109yards Colored Macrame Rope Cotton Rope Macrame Yarn Colorful Cotton Craft Cord for Wall Hanging Plant Hangers Crafts Knitting
NOANTA$9.924.7★
MAOQIAN Macrame Cord 3mm x 109Yards Colored Cotton Rope Colorful Cotton Cord Soft Craft Cord Twine for Wall Hanging Plant Hangers Crafts Decorative Projects
MAOQIAN$5.604.7★
Macrame Cord 4mm x 328Yards(984Feet) Natural Cotton Macrame Rope - 3 Strands Twisted Macrame Cotton Cord for Wall Hanging Plant Hangers Crafts Gift Wrapping and Wedding Decorations
HOMEBOBO$16.634.7★
Macrame Cord 4mm x 240yd | 100% Natual Cotton Macrame Rope | 3 Strand Twisted Cotton Cord for Handmade Plant Hanger Wall Hanging Craft Making
MacraBoho$15.804.7★
HULISEN Macrame Cord 3mm x 396 Yards Natural Cotton Twine 12 Rolls 4 Strand Colored Macrame String Colorful Cotton Rope for DIY Crafts Knitting Artworks Wall Hanging Plant Hangers
HULISEN$23.214.7★
What buyers say about macrame cord
What buyers praise and complain about, mined from review topics.What buyers love
“The quality and appearance of this cord look nice”
“Oh yeah this stuff is good definitely worth your money for how much you get”
“Gets the job done”
“This makes it very easy to use”
“Bright color”
“Thickness is really good”
“Its sturdy”
“makes great crafting material”
“Soft, easy to work with”
“Good cord”
What buyers complain about
“abandoned the project bc of the low quality of the cord”
“I am not sure about the cord size because every one that I order is supposed to be different”
“I had no idea what the thickness would be when I ordered”
“Color won't work”
“Misleading”
“Obviously not like that soft”
“Color won't work”
“Its not stretchy”
“I would never use this outdoor”
“it smelled a bit funky”
Top return reasons
Common questions
- Is macrame cord profitable to sell on Amazon United States?
- The niche generates $351K/yr across 22 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the macrame cord niche?
- 14 brands and 16 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in macrame cord?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.1%.
- When does demand for macrame cord peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the macrame cord niche?
- Listings span $4.76–$29.04; the average listing price is $12.87 (sweet spot $15–$100). The average incumbent carries 3,437 reviews — the moat a new listing must climb.