Is macrame beads profitable to sell on Amazon United States?

The niche generates $113K/yr across 73 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +83.4%. Flapen's verdict: Worth a look (60/100).

How competitive is the macrame beads niche?

35 brands and 52 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in macrame beads?

Top complaints mined from reviews: Advertised Vs Actual Product, Color, Quality-Overall. The return rate is 1.4%.

When does demand for macrame beads peak?

Demand peaks in Jun–Jul; the busiest month runs 2.7× the quietest.

What does it cost to enter the macrame beads niche?

Listings span $5.45–$35.64; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.

macrame beads

Worth a look

Shows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Growth

Great+83.4%

90-day search growth — must beat 0% to launch

Review moat

Good693.45

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.45–$35.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.36

avg listing price — sweet spot $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$113K

$113K/yr · 298K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, macrame beads is a $113K/yr Amazon United States market (298K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

macrame beads market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $99K–$124K; units × avg price
Conversion rate: 3.1%
Avg BSR: #1,309
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.5%
Avg brand age: 35 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

65%

Top 20: 91%

Top-5 click share

30%

Top 20: 60%

Open market

31%

AIPRIDY28%
Dabaiitechann13%
ZYEHXED11%
FIVEIZERO7%
Funtopia5%
VICTLOV4%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +83.4% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.7×

Open Trend

Top macrame beads search terms

large hole beads for keychains28K/yr +340.1%1.9% conv.
european beads46K/yr +37.5%1.4% conv.
12mm beads45K/yr +50.9%0.9% conv.
large hole spacer beads40K/yr +42.5%1.6% conv.
jumbo beads26K/yr +47.4%0.4% conv.
european large hole beads15K/yr +61.1%2.1% conv.
large hole acrylic beads10K/yr +98.1%1.4% conv.
big hole beads for keychains7K/yr +324.0%1.8% conv.
bag charm beads large hole5K/yr +505.4%1.4% conv.
5mm hole beads10K/yr +66.7%0.7% conv.

All search terms

Top macrame beads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aipridy 200 Pieces Assortment European Large Hole Beads Spacer Beads Rhinestone Craft Beads for DIY Charms Bracelet Jewelry Making (Rainbow)

AIPRIDY$14.654.7★2,894 rev

240 Pieces Assorted European Craft Beads Large Hole Lampwork Spacer Beads Colorful European Beads for DIY Necklace Bracelet Jewelry Making (Mix Color Style)

AIPRIDY$17.664.6★1,797 rev

160pcs 12mm Plastics Acrylic Large Hole Cloud Pop Beads Mix Color Large Hole Hair Beads Bracelet (Hole:5.5mm)

Dabaiitechann$8.324.7★168 rev

240 Pcs Large Hole Beads for Bracelets Spacer Bead for Jewelry Making

Funtopia$16.604.8★122 rev

FIVEIZERO 143PCS European Large Hole Beads 12 Colors Spacer Beads

FIVEIZERO$9.224.6★271 rev

Newest

by launch date

Aoxsie 100pcs 10mm Large Hole Beads Resin for Carabiner Bag Charm Keychain

Aoxsie$9.9927 rev

2mo ago

100pcs 14mm Acrylic Mix Color Pop Spring Beads Large Holle for Craft DIY Project Hair Beads(Hole:6.5mm)

Dabaiitechann$8.11168 rev

7mo ago

220Pcs Large Hole Beads Spacer Bead Mixed Color Assorted European Craft Big Beads Large Hole Lampwork Murano Fairy Wand Garden Bead for DIY Pens Bracelet Keychain Jewelry Making Decoration Supplies

ZYEHXED$19.55613 rev

9mo ago

240 Pcs Large Hole Beads for Bracelets Spacer Bead for Jewelry Making

Funtopia$16.60122 rev

10mo ago

160pcs 12mm Plastics Acrylic Large Hole Cloud Pop Beads Mix Color Large Hole Hair Beads Bracelet (Hole:5.5mm)

Dabaiitechann$8.32168 rev

1y ago

What buyers say about macrame beads

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“Awesome colors”

Quality-Overall23%

“Nice Quality, Excellent Value, Great looking Beads”

Value For Money8%

“Definitely worth the price”

Size-Overall6%

“The sizes are consistent”

Advertised Vs Actual Product6%

“As advertised”

Embellishment/Embroidery Quality5%

“These beads are very vibrant and pretty”

Brightness/Shine/Glow3%

“They sparkle and it makes me happy”

Ease Of Use3%

“Ease of use”

Design-Overall3%

“Beautifully made”

Durability2%

“They don't break easily”

What buyers complain about

Advertised Vs Actual Product21%

“The picture is very misleading”

Color16%

“not all of the colors fit my chosen color palette”

Quality-Overall12%

“quality control is lacking”

Size-Overall9%

“Much much smaller than advertised”

Value For Money6%

“Of course I wish you could get more for the price”

Material Quality6%

“Look More Expensive than Plastic”

Measurement/Reading Accuracy2%

“Inaccurate count”

Durability2%

“then eventually break”

Design-Overall1%

“I was disappointed to find the the cute designs in the photos were not included in the package I received”

Paint Quality1%

“though the paint can chip off if not handled carefully”

Top return reasons

Size-Overall50%

Color15%

Advertised Vs Actual Product12%

Value For Money6%

Quality-Overall4%

Material Quality3%

Display Colors3%

Defective Material/Parts2%

Functionality-Overall2%

Shape/Style1%

Common questions

Is macrame beads profitable to sell on Amazon United States?: The niche generates $113K/yr across 73 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +83.4%. Flapen's verdict: Worth a look (60/100).
How competitive is the macrame beads niche?: 35 brands and 52 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in macrame beads?: Top complaints mined from reviews: Advertised Vs Actual Product, Color, Quality-Overall. The return rate is 1.4%.
When does demand for macrame beads peak?: Demand peaks in Jun–Jul; the busiest month runs 2.7× the quietest.
What does it cost to enter the macrame beads niche?: Listings span $5.45–$35.64; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.