Is machine embroidery supplies profitable to sell on Amazon United States?

The niche generates $145K/yr across 69 tracked products. 6 of 23 products launched in the last 360 days are still selling. 90-day search growth is -39.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the machine embroidery supplies niche?

57 brands and 103 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 32% of demand.

What do buyers complain about in machine embroidery supplies?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.1%.

When does demand for machine embroidery supplies peak?

Demand peaks in Jan–Oct–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the machine embroidery supplies niche?

Listings span $3.51–$36.30; the average listing price is $13.13 (sweet spot $15–$100). The average incumbent carries 4,261 reviews — the moat a new listing must climb.

machine embroidery supplies

Worth a look

Shows no brand lock-in (top 5 brands take 32% of clicks), but soft demand (-39.5% this quarter) keeps it on the watch list.

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Price range

Good$3.51–$36.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.13

avg listing price — sweet spot $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$145K

$145K/yr · 310K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,260.64

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-39.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, machine embroidery supplies is a $145K/yr Amazon United States market (310K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

machine embroidery supplies market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $131K–$164K; units × avg price
Conversion rate: 3.6%
Avg BSR: #107
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.2%
Avg brand age: 32 months
Avg seller age: 161 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

57 falling

Sellers

103

Top-5 brand share

32%

Top 20: 76%

Top-5 click share

28%

Top 20: 69%

Open market

64%

Dritz7%
BIHRTC7%
The Quilted Bear7%
otylzto6%
BEADNOVA6%
Apojgitn4%

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — -39.5% search growth over the last 90 days.

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top machine embroidery supplies search terms

needlepoint accessories162K/yr -47.7%3.1% conv.
needle point accessories48K/yr -35.2%3.3% conv.
needlepoint supplies40K/yr -27.2%2.4% conv.
needlepoint accessories and supplies17K/yr -14.9%2.2% conv.
needlepoint tools13K/yr -28.3%3.4% conv.
needlepoint essentials9K/yr -30.1%2.0% conv.
needlepoint supplies and accessories7K/yr -9.9%1.8% conv.
needlepoint must haves9K/yr -44.4%2.0% conv.
needle point supplies5K/yr -47.6%4.1% conv.

All search terms

Top machine embroidery supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Otylzto Sewing Clips 100 Pcs with Plastic Box Premium Quilting Clips for Supplies Crafting Tools Assorted Colors Plastic Clips for Crafts Sew Clip Sew Clips Sewing Notions

otylzto$6.324.8★12,803 rev

Dritz Snag Nab-It 2.5 Snag Repair Tool Fix Snags in Knits & Wovens Sweaters Upholstery & Drapes 1 Count

Dritz$3.704.7★3,038 rev

BEADNOVA Embroidery Needle Threader Tool 5pcs Plastic Flower Head Sewing Machine Needle Threader for Hand Sewing Cross Stitch Craft Knitting Quilting (5pcs Mix Colors)

BEADNOVA$3.514.3★1,308 rev

BIHRTC 3.6inch Little Embroidery Scissors Sharp Stainless Steel Tip Cross Stitch Scissors for Office Home Manual Sewing Handicraft DIY Tool Art Work Needlepoint Crochet Vintage Detail Shears

BIHRTC$6.764.7★1,554 rev

The Quilted Bear Needle Minder - Needle Minder Magnet for Keeping Sewing & Embroidery Needles Cross Stitch Needles Safe When Stitching Cross Stitch Supplies & Embroidery Supplies (Strawberry)

The Quilted Bear$7.604.9★1,171 rev

Newest

by launch date

Needlepoint Project Bag Sewing Gifts Embroidery Sewing Bag Craft Storage Organizer NDLPT Clear Zip Pouch Bag

Ahdoma$9.8714 rev

5mo ago

Magnetic Needle Case Rectangle Pink Needle Holder for Sewing Knitting Crochet Secure Embroidery Organizer Needlepoint Accessories & Needle Minder Magnet Storage Case

Apojgitn$6.043 rev

5mo ago

XLIUAX 4 Pcs Small Needlepoint Scissors Set Tiny Scissors with Cover Multicolor Mini Crochet Scissor Embroidery Craft Clipper for Crafts Sewing and Yarn Paper Cutting

XLIUAX$7.471 rev

6mo ago

6 Pair Stretcher Bar Set 3 Size Wooden Needlepoint Stretcher Bars with Thumb Tacks and Tacks Remover DIY Canvas Splicing Stretcher Frames for Embroidery Crafts Art Accessories

LOVYNO$21.1614 rev

7mo ago

WUSUTE Funny Needle Minder for Cross Stitch Certified Silly Goose Needle Minder Magnet for Organizing Embroidery Sewing Needle Holder Needlework Accessories

WUSUTE$9.3568 rev

8mo ago

What buyers say about machine embroidery supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow14%

“Bright light”

Quality-Overall12%

“The quality is solid for the price”

Ease Of Use9%

“Ease of use”

Value For Money7%

“Best money spent”

Advertised Vs Actual Product7%

“As described”

Stitch/Finish/Polish4%

“Great little item for the cross stitcher in your life”

Size-Overall4%

“This pair actually fits perfectly”

Strength4%

“Beautiful and strong”

Charging4%

“Charging is very easy”

Color3%

“Great variety of colors”

What buyers complain about

Size-Overall13%

“Very small”

Durability10%

“Break easily”

Quality-Overall10%

“Poor quality, broke quickly”

Charging5%

“Doesn't hold charge”

Strength4%

“not strong enough”

Brightness/Shine/Glow3%

“Not bright enough”

Battery Life3%

“Battery life is not good at all”

Functionality-Overall3%

“Hardly works”

Thickness3%

“Not a good choice for thicker materials”

Advertised Vs Actual Product2%

“name is misleading”

Top return reasons

Size-Overall38%

Brightness/Shine/Glow9%

Functionality-Overall6%

Advertised Vs Actual Product6%

Value For Money5%

Material Quality4%

Defective Material/Parts4%