Machine Embroidery Supplies
MaybeThe top 5 brands take only 32% of clicks. But demand is soft, at -39.5% this quarter, so Machine Embroidery Supplies is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $145K/yr310K searches / yr
- 90-day growth
- -39.5%search demand this quarter
- Competition
- 28%top-5 click share · 57 brands · 103 sellers
Flapen Score
Machine Embroidery Supplies against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Machine Embroidery Supplies is stronger. Inside it, weaker.
Market
The Machine Embroidery Supplies market on Amazon at a glance
Shoppers on Amazon United States searched for Machine Embroidery Supplies 310K times last year and spent an estimated $145K. The top 5 brands take 32% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.
- Searches, last 12 months
- 310K
- Growth, 90 days vs prior 90
- -39.5%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $145Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- needlepoint accessories162K searches a year
02 · Price
A sale here is worth $13.13.
Listings sell for $13.13 on average, from $3.51 to $36.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $13.13 that is $1K to $3K a year per listing.
- Average price
- $13.13under the $15 to $100 sweet spot
- Price range
- $3.51–$36.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #107 within Sewing Notions & Supplies. It carries 4,261 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #107in Sewing Notions & Supplies
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 4,261per listing
- Listings tracked
- 69
04 · Newcomers
6 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Machine Embroidery Supplies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
57 falling
Sellers
103
Top-5 brand share
32%
Top 20: 76%
Top-5 click share
28%
Top 20: 69%
Open market
64%
- Brand 17%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 64%
Demand
Machine Embroidery Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Machine Embroidery Supplies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- needlepoint accessories162K/yr
- needle point accessories48K/yr
- needlepoint supplies40K/yr
- needlepoint accessories and supplies17K/yr
- needlepoint tools13K/yr
- needlepoint essentials9K/yr
- needlepoint supplies and accessories7K/yr
- needlepoint must haves9K/yr
- needle point supplies5K/yr
Reviews and returns
What reviews say buyers love and hate about Machine Embroidery Supplies
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Machine Embroidery Supplies questions
Answered from the same tracked data.