Machine Embroidery Supplies
MaybeThe top 5 brands take only 32% of clicks. But demand is soft, at -39.5% this quarter, so Machine Embroidery Supplies is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $145K/yr310K searches / yr
- 90-day growth
- -39.5%search demand this quarter
- Competition
- 28%top-5 click share · 57 brands · 103 sellers
Flapen Score
Machine Embroidery Supplies against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Machine Embroidery Supplies is stronger. Inside it, weaker.
Market
The Machine Embroidery Supplies market on Amazon at a glance
Shoppers on Amazon United States searched for Machine Embroidery Supplies 310K times last year and spent an estimated $145K. The top 5 brands take 32% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.
- Searches, last 12 months
- 310K
- Growth, 90 days vs prior 90
- -39.5%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $145Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- needlepoint accessories162K searches a year
02 · Price
A sale here is worth $13.13.
Listings sell for $13.13 on average, from $3.51 to $36.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $13.13 that is $1K to $3K a year per listing.
- Average price
- $13.13under the $15 to $100 sweet spot
- Price range
- $3.51–$36.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #107 within Sewing Notions & Supplies. It carries 4,261 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #107in Sewing Notions & Supplies
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 4,261per listing
- Listings tracked
- 69
04 · Newcomers
6 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Machine Embroidery Supplies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Otylzto Sewing Clips 100 Pcs with Plastic Box Premium Quilting Clips for Supplies Crafting Tools Assorted Colors Plastic Clips for Crafts Sew Clip Sew Clips Sewing Notions
- Price
- $6.32
- Rating
- 4.8/5
- Reviews
- 12,803
- Age
- 5y ago
Dritz Snag Nab-It 2.5 Snag Repair Tool Fix Snags in Knits & Wovens Sweaters Upholstery & Drapes 1 Count
- Price
- $3.70
- Rating
- 4.7/5
- Reviews
- 3,038
- Age
- 18y ago
BEADNOVA Embroidery Needle Threader Tool 5pcs Plastic Flower Head Sewing Machine Needle Threader for Hand Sewing Cross Stitch Craft Knitting Quilting (5pcs Mix Colors)
- Price
- $3.51
- Rating
- 4.3/5
- Reviews
- 1,308
- Age
- 4y ago
BIHRTC 3.6inch Little Embroidery Scissors Sharp Stainless Steel Tip Cross Stitch Scissors for Office Home Manual Sewing Handicraft DIY Tool Art Work Needlepoint Crochet Vintage Detail Shears
- Price
- $6.76
- Rating
- 4.7/5
- Reviews
- 1,554
- Age
- 3y ago
The Quilted Bear Needle Minder - Needle Minder Magnet for Keeping Sewing & Embroidery Needles Cross Stitch Needles Safe When Stitching Cross Stitch Supplies & Embroidery Supplies (Strawberry)
- Price
- $7.60
- Rating
- 4.9/5
- Reviews
- 1,171
- Age
- 2y ago
Trending
estimated 90-day click momentum
Needlepoint Project Bag Sewing Gifts Embroidery Sewing Bag Craft Storage Organizer NDLPT Clear Zip Pouch Bag
- Price
- $9.87
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 5mo ago
Magnetic Needle Case Rectangle Pink Needle Holder for Sewing Knitting Crochet Secure Embroidery Organizer Needlepoint Accessories & Needle Minder Magnet Storage Case
- Price
- $6.04
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago
The Quilted Bear Needle Minder - Needle Minder Magnet for Keeping Sewing & Embroidery Needles Cross Stitch Needles Safe When Stitching Cross Stitch Supplies & Embroidery Supplies (Strawberry)
- Price
- $7.60
- Rating
- 4.9/5
- Reviews
- 1,171
- Age
- 2y ago
XLIUAX 4 Pcs Small Needlepoint Scissors Set Tiny Scissors with Cover Multicolor Mini Crochet Scissor Embroidery Craft Clipper for Crafts Sewing and Yarn Paper Cutting
- Price
- $7.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Mr. Pen- Interlocking Blocking Mats 12 x 12 4 Pack with 50 T-Pins
- Price
- $13.57
- Rating
- 4.6/5
- Reviews
- 1,215
- Age
- 3y ago
Newest
by launch dateNeedlepoint Project Bag Sewing Gifts Embroidery Sewing Bag Craft Storage Organizer NDLPT Clear Zip Pouch Bag
- Price
- $9.87
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 5mo ago
Magnetic Needle Case Rectangle Pink Needle Holder for Sewing Knitting Crochet Secure Embroidery Organizer Needlepoint Accessories & Needle Minder Magnet Storage Case
- Price
- $6.04
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago
XLIUAX 4 Pcs Small Needlepoint Scissors Set Tiny Scissors with Cover Multicolor Mini Crochet Scissor Embroidery Craft Clipper for Crafts Sewing and Yarn Paper Cutting
- Price
- $7.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
6 Pair Stretcher Bar Set 3 Size Wooden Needlepoint Stretcher Bars with Thumb Tacks and Tacks Remover DIY Canvas Splicing Stretcher Frames for Embroidery Crafts Art Accessories
- Price
- $21.16
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 7mo ago
WUSUTE Funny Needle Minder for Cross Stitch Certified Silly Goose Needle Minder Magnet for Organizing Embroidery Sewing Needle Holder Needlework Accessories
- Price
- $9.35
- Rating
- 4.1/5
- Reviews
- 68
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
57 falling
Sellers
103
Est. top-5 brand share
32%
Top 20: 76%
Est. top-5 click share
28%
Top 20: 69%
Open market
64%
- Dritz7%
- BIHRTC7%
- The Quilted Bear7%
- otylzto6%
- BEADNOVA6%
- Apojgitn4%
Demand
Machine Embroidery Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Machine Embroidery Supplies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- needlepoint accessories162K/yr
- needle point accessories48K/yr
- needlepoint supplies40K/yr
- needlepoint accessories and supplies17K/yr
- needlepoint tools13K/yr
- needlepoint essentials9K/yr
- needlepoint supplies and accessories7K/yr
- needlepoint must haves9K/yr
- needle point supplies5K/yr
Reviews and returns
What reviews say buyers love and hate about Machine Embroidery Supplies
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Machine Embroidery Supplies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data