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Machine Embroidery

Maybe

Products sell for $21.74 on average, inside the sweet spot. But the top 5 brands take 99% of clicks, so Machine Embroidery is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$780K/yr548K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
44%top-5 click share · 6 brands · 15 sellers

Flapen Score

Machine Embroidery against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Machine Embroidery is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Machine Embroidery market on Amazon at a glance

Shoppers on Amazon United States searched for Machine Embroidery 548K times last year and spent an estimated $780K. The top 5 brands take 99% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $780K a year.

Searches, last 12 months
548K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
6.6%
Market size, estimated
$780Ka year
Top search term
embroidery stabilizer131K searches a year

02 · Price

A sale here is worth $21.74.

Listings sell for $21.74 on average, from $6.75 to $77.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $21.74 that is $11K to $16K a year per listing.

Average price
$21.74inside the $15 to $100 sweet spot
Price range
$6.75–$77.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$11K–$16K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Sewing Notions & Supplies. It carries 4,673 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Sewing Notions & Supplies
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
4,673per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Machine Embroidery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

15

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

0%

  • Brand 189%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Search terms

Top Machine Embroidery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embroidery stabilizer131K/yr
  • stabilizer for embroidery machines62K/yr
  • machine embroidery thread53K/yr
  • embroidery machine thread42K/yr
  • brother embroidery thread32K/yr
  • new brothread embroidery thread31K/yr
  • brothread embroidery thread33K/yr
  • machine embroidery22K/yr
  • floriani embroidery thread16K/yr
  • new brothread13K/yr

Reviews and returns

What reviews say buyers love and hate about Machine Embroidery

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
28%of negative reviews mention “Adhesion/Stickiness”
1.3%of orders come back
“Not sticky enough”
A buyer, on “Adhesion/Stickiness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Machine Embroidery questions

Answered from the same tracked data.