Machine Embroidery
MaybeProducts sell for $21.74 on average, inside the sweet spot. But the top 5 brands take 99% of clicks, so Machine Embroidery is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $780K/yr548K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 44%top-5 click share · 6 brands · 15 sellers
Flapen Score
Machine Embroidery against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Machine Embroidery is stronger. Inside it, weaker.
Market
The Machine Embroidery market on Amazon at a glance
Shoppers on Amazon United States searched for Machine Embroidery 548K times last year and spent an estimated $780K. The top 5 brands take 99% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $780K a year.
- Searches, last 12 months
- 548K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $780Ka year
- Top search term
- embroidery stabilizer131K searches a year
02 · Price
A sale here is worth $21.74.
Listings sell for $21.74 on average, from $6.75 to $77.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $21.74 that is $11K to $16K a year per listing.
- Average price
- $21.74inside the $15 to $100 sweet spot
- Price range
- $6.75–$77.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $11K–$16K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Sewing Notions & Supplies. It carries 4,673 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Sewing Notions & Supplies
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 4,673per listing
- Listings tracked
- 35
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Machine Embroidery products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
15
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
0%
- Brand 189%
- Brand 24%
- Brand 33%
- Brand 43%
- Brand 51%
- Brand 61%
- Open — no brand owns it (0%)
Search terms
Top Machine Embroidery search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- embroidery stabilizer131K/yr
- stabilizer for embroidery machines62K/yr
- machine embroidery thread53K/yr
- embroidery machine thread42K/yr
- brother embroidery thread32K/yr
- new brothread embroidery thread31K/yr
- brothread embroidery thread33K/yr
- machine embroidery22K/yr
- floriani embroidery thread16K/yr
- new brothread13K/yr
Reviews and returns
What reviews say buyers love and hate about Machine Embroidery
We read the reviews and the return reasons for every product selling here.
“Not sticky enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Machine Embroidery questions
Answered from the same tracked data.









