Machine Embroidery
MaybeProducts sell for $21.74 on average, inside the sweet spot. But the top 5 brands take 99% of clicks, so Machine Embroidery is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 4652
- Market size
- $780K/yr548K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 44%top-5 click share · 6 brands · 15 sellers
Flapen Score
Machine Embroidery against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Machine Embroidery is stronger. Inside it, weaker.
Market
The Machine Embroidery market on Amazon at a glance
Shoppers on Amazon United States searched for Machine Embroidery 548K times last year and spent an estimated $780K. The top 5 brands take 99% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $780K a year.
- Searches, last 12 months
- 548K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $780Ka year
- Top search term
- embroidery stabilizer131K searches a year
02 · Price
A sale here is worth $21.74.
Listings sell for $21.74 on average, from $6.75 to $77.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $21.74 that is $11K to $16K a year per listing.
- Average price
- $21.74inside the $15 to $100 sweet spot
- Price range
- $6.75–$77.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $11K–$16K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Sewing Notions & Supplies. It carries 4,673 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Sewing Notions & Supplies
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 4,673per listing
- Listings tracked
- 35
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Machine Embroidery products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
New brothread Tear Away Machine Embroidery Stabilizer Backing 8x8 - 100 Precut Sheets - Medium Weight 1.8 oz- Fits 4x4 and 6x6 Hoops
- Price
- $9.87
- Rating
- 4.8/5
- Reviews
- 14,406
- Age
- 8y ago

New brothread 40 Colors Compatible with Brother Polyester Embroidery Machine Thread Kit 500M (550Y) Each Spool Compatible with Brother Babylock Janome Singer Pfaff Bernina Embroidery & Sewing Machine
- Price
- $24.97
- Rating
- 4.7/5
- Reviews
- 12,269
- Age
- 8y ago

New brothread 6PCS 8.5x11 Sticky Water Soluble Embroidery Stabilizer Printable Paper Stabilizer - Medium Weight - Allowed for Print or Draw Patterns Best for Hand & Machine Embroidery
- Price
- $7.65
- Rating
- 4.7/5
- Reviews
- 1,952
- Age
- 2y ago

New brothread 80 Spools Polyester Embroidery Machine Thread Kit 500M (550Y) Each Spool - Colors Compatible with Janome and Robison-Anton Colors
- Price
- $44.86
- Rating
- 4.7/5
- Reviews
- 3,553
- Age
- 6y ago

New brothread Tear Away Machine Embroidery Stabilizer Backing 12 x 50 Yd roll - Medium Weight 1.8 oz - Cut into Variable Sizes - for Machine Embroidery and Hand Sewing
- Price
- $21.51
- Rating
- 4.8/5
- Reviews
- 14,406
- Age
- 8y ago
Trending
estimated 90-day click momentum
New Brothread Cut Away Machine Embroidery Stabilizer Backing 8x8 - 100 Precut Sheets - Medium Weight 2.5 Ounce - Fits 4x4 and 6x6 Hoops
- Price
- $15.34
- Rating
- 4.8/5
- Reviews
- 5,470
- Age
- 8y ago

FURWEY 12PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use
- Price
- $7.36
- Rating
- 4.4/5
- Reviews
- 1,216
- Age
- 1y ago

New brothread Tear Away Machine Embroidery Stabilizer Backing 12 x 50 Yd roll - Medium Weight 1.8 oz - Cut into Variable Sizes - for Machine Embroidery and Hand Sewing
- Price
- $21.51
- Rating
- 4.8/5
- Reviews
- 14,406
- Age
- 8y ago

New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - Blue
- Price
- $7.79
- Rating
- 4.7/5
- Reviews
- 3,039
- Age
- 3y ago

New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - Light Brown
- Price
- $7.80
- Rating
- 4.7/5
- Reviews
- 3,039
- Age
- 3y ago
Newest
by launch date
New brothread Mega Kit 150 Colors Compatible with Brother & Janome Polyester Embroidery Machine Thread 40WT 500M/550YD Compatible with Brother Babylock Janome Singer Pfaff Husqvarna Bernina Machines
- Price
- $77.73
- Rating
- 4.8/5
- Reviews
- 169
- Age
- 1y ago

FURWEY 12PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use
- Price
- $7.36
- Rating
- 4.4/5
- Reviews
- 1,216
- Age
- 1y ago

New brothread 6PCS 8.5x11 Sticky Water Soluble Embroidery Stabilizer Printable Paper Stabilizer - Medium Weight - Allowed for Print or Draw Patterns Best for Hand & Machine Embroidery
- Price
- $7.65
- Rating
- 4.7/5
- Reviews
- 1,952
- Age
- 2y ago

New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - Blue
- Price
- $7.79
- Rating
- 4.7/5
- Reviews
- 3,039
- Age
- 3y ago

New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - White
- Price
- $7.85
- Rating
- 4.7/5
- Reviews
- 3,039
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
15
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 87%
Open market
0%
- New brothread89%
- HBI H.B.I. PRODUCTS4%
- FURWEY3%
- Simthread3%
- Sew Tech1%
- Sukh1%
- Open — no brand owns it (0%)
Search terms
Top Machine Embroidery search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- embroidery stabilizer131K/yr
- stabilizer for embroidery machines62K/yr
- machine embroidery thread53K/yr
- embroidery machine thread42K/yr
- brother embroidery thread32K/yr
- new brothread embroidery thread31K/yr
- brothread embroidery thread33K/yr
- machine embroidery22K/yr
- floriani embroidery thread16K/yr
- new brothread13K/yr
Reviews and returns
What reviews say buyers love and hate about Machine Embroidery
We read the reviews and the return reasons for every product selling here.
“Not sticky enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Machine Embroidery questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









