machine embroidery
Worth a lookShows a sweet-spot price point ($21.74 avg), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Avg price
Great$21.74avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$6.75–$77.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$780K$780K/yr · 548K searches
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,673.49avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, machine embroidery is a $780K/yr Amazon United States market (548K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
machine embroidery market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $652K–$870K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
15
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
0%
- New brothread89%
- HBI H.B.I. PRODUCTS4%
- FURWEY3%
- Simthread3%
- Sew Tech1%
- Sukh1%
- Open — no brand owns it (0%)
Top machine embroidery search terms
- embroidery stabilizer131K/yr
- stabilizer for embroidery machines62K/yr
- machine embroidery thread53K/yr
- embroidery machine thread42K/yr
- brother embroidery thread32K/yr
- new brothread embroidery thread31K/yr
- brothread embroidery thread33K/yr
- machine embroidery22K/yr
- floriani embroidery thread16K/yr
- new brothread13K/yr
Top machine embroidery products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New brothread Tear Away Machine Embroidery Stabilizer Backing 8x8 - 100 Precut Sheets - Medium Weight 1.8 oz- Fits 4x4 and 6x6 Hoops
New brothread$9.874.8★14,406 rev
New brothread 40 Colors Compatible with Brother Polyester Embroidery Machine Thread Kit 500M (550Y) Each Spool Compatible with Brother Babylock Janome Singer Pfaff Bernina Embroidery & Sewing Machine
New brothread$24.974.7★12,269 rev
New brothread 6PCS 8.5x11 Sticky Water Soluble Embroidery Stabilizer Printable Paper Stabilizer - Medium Weight - Allowed for Print or Draw Patterns Best for Hand & Machine Embroidery
New brothread$7.654.7★1,952 rev
New brothread 80 Spools Polyester Embroidery Machine Thread Kit 500M (550Y) Each Spool - Colors Compatible with Janome and Robison-Anton Colors
New brothread$44.864.7★3,553 rev
New brothread Tear Away Machine Embroidery Stabilizer Backing 12 x 50 Yd roll - Medium Weight 1.8 oz - Cut into Variable Sizes - for Machine Embroidery and Hand Sewing
New brothread$21.514.8★14,406 rev
Newest
by launch date
New brothread Mega Kit 150 Colors Compatible with Brother & Janome Polyester Embroidery Machine Thread 40WT 500M/550YD Compatible with Brother Babylock Janome Singer Pfaff Husqvarna Bernina Machines
New brothread$77.73169 rev
FURWEY 12PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use
FURWEY$7.361,216 rev
New brothread 6PCS 8.5x11 Sticky Water Soluble Embroidery Stabilizer Printable Paper Stabilizer - Medium Weight - Allowed for Print or Draw Patterns Best for Hand & Machine Embroidery
New brothread$7.651,952 rev
New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - Blue
New brothread$7.793,039 rev
New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - White
New brothread$7.853,039 rev
Trending
90-day click momentum
New Brothread Cut Away Machine Embroidery Stabilizer Backing 8x8 - 100 Precut Sheets - Medium Weight 2.5 Ounce - Fits 4x4 and 6x6 Hoops
New brothread$15.344.8★
FURWEY 12PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use
FURWEY$7.364.4★
New brothread Tear Away Machine Embroidery Stabilizer Backing 12 x 50 Yd roll - Medium Weight 1.8 oz - Cut into Variable Sizes - for Machine Embroidery and Hand Sewing
New brothread$21.514.8★
New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - Blue
New brothread$7.794.7★
New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - Light Brown
New brothread$7.804.7★
What buyers say about machine embroidery
What buyers praise and complain about, mined from review topics.What buyers love
“Love the choice of colors”
“Good variety”
“Good for the price”
“Worked as advertised”
“Easy peasy”
“Good for printing on”
“It was easy to stitch through”
“Ran well in machine”
“Perfect size”
“Stick really well”
What buyers complain about
“Not sticky enough”
“Garbage”
“Breaks easily”
“Spools are smaller than I expected”
“so thin and breaks easily, so irritated that I cannot return it”
“it was a complete waste of money”
“Colors not consistent”
“the stitching tends to snap rather easily at times”
“It just isn't strong enough to not snap”
“Doesnt stick to frame”
Top return reasons
Common questions
- Is machine embroidery profitable to sell on Amazon United States?
- The niche generates $780K/yr across 35 tracked products. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the machine embroidery niche?
- 6 brands and 15 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in machine embroidery?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 1.3%.
- What does it cost to enter the machine embroidery niche?
- Listings span $6.75–$77.73; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 4,673 reviews — the moat a new listing must climb.