Is lyra colored pencils profitable to sell on Amazon United States?

The niche generates $170K/yr across 38 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (45/100).

How competitive is the lyra colored pencils niche?

10 brands and 101 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in lyra colored pencils?

Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 1.2%.

When does demand for lyra colored pencils peak?

Demand peaks in Mar–Aug; the busiest month runs 2.4× the quietest.

What does it cost to enter the lyra colored pencils niche?

Listings span $6.75–$251.04; the average listing price is $34.44 (sweet spot $15–$100). The average incumbent carries 1,410 reviews — the moat a new listing must climb.

lyra colored pencils

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$34.44

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,410.16

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$170K

$170K/yr · 94K searches

Price range

Okay$6.75–$251.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lyra colored pencils is a $170K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Aug. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

lyra colored pencils market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $138K–$172K; units × avg price
Conversion rate: 5.3%
Avg BSR: #341
Page quality: 0%
Prime: 95%
Sponsored: 55%
Out of stock: 4.4%
Avg brand age: 65 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

101

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

STOCKMAR49%
Lyra39%
Generic5%
Honeysticks2%
LYRA2%
AXUS MARCO1%
Open — no brand owns it (4 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — -22.7% search growth over the last 90 days.

Peak months: Mar, Aug · busiest ÷ quietest = 2.4×

Open Trend

Top lyra colored pencils search terms

lyra colored pencils24K/yr -17.2%2.4% conv.
stockmar crayons17K/yr -18.1%4.5% conv.
waldorf crayons5K/yr +70.9%3.2% conv.
lyra pencils8K/yr -28.8%2.5% conv.
waldorf art supplies8K/yr -23.3%0.8% conv.
lyra rembrandt polycolor colored pencils5K/yr -14.1%1.9% conv.
modeling beeswax5K/yr -21.8%3.9% conv.
block crayons5K/yr -27.2%3.4% conv.
waldorf school supplies13K/yr -77.9%0.8% conv.
stockmar modeling beeswax3K/yr -33.6%8.3% conv.

All search terms

Top lyra colored pencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stockmar Beeswax Stick Crayons Set of 16 Artist-Grade Drawing Media Non-Toxic Beeswax Crayons for Art Projects Crafting Walforf Art Supplies Creative Drawing Includes Storage Tin

STOCKMAR$32.464.2★284 rev

Lyra Waldorf Selection Giant Triangular Colored Pencil Unlacquered 6.25 Millimeter Cores Assorted Colors 12-Pack (3711121)

Lyra$21.954.8★1,559 rev

Lyra Rembrandt Polycolor Art Pencils Set of 72 Pencils Assorted Colors (2001720)

Lyra$97.934.6★1,961 rev

STOCKMAR Wax Block Crayons 16 Assorted Colors in Tin Case Beeswax-Based Art Crayons with Lightfast Pigments Durable Blocks for Artistic Techniques Drawing Coloring Layering - Artist Supplies

STOCKMAR$32.074.6★2,195 rev

Lyra Rembrandt Polycolor Colored Pencils Set of 24 Assorted Colors (2001240)

Lyra$37.404.6★1,961 rev

Newest

by launch date

Waldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED

Generic$35.917 rev

3y ago

Stockmar Wax Crayons - Anniversary Rainbow Edition - 6 Sticks 2 Metallic Gold and Silver Blocks Beeswax Crayons in Tin Case Waldorf Art Supplies

STOCKMAR$17.696 rev

4y ago

Honeysticks 100% Pure Beeswax Crayons (12 Pack) - Non Toxic Crayons for Toddlers 1-3 Safe for Baby from 1 Year Old Plus Handmade with Natural Beeswax and Food-Grade Colors Eco Friendly

Honeysticks$20.8817,810 rev

6y ago

STOCKMAR Natural Beeswax Crayons Set of 32 Artist-Grade Stick Crayons with Scraper Non-Toxic Drawing Media for Art Projects Crafting Creative Illustration In a Sliding Box

STOCKMAR$66.6586 rev

7y ago

Lyra Ferby Short Tri Grip Triangular Childrens Pencils for Kindergarten School Supplies Beginner Writing 6 Count

LYRA$11.301,093 rev

9y ago

What buyers say about lyra colored pencils

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“the color is vibrant”

Quality-Overall11%

“They are your classic, high quality, feel-good childhood crayons”

Durability11%

“Durable and easy to use”

Value For Money8%

“So affordable”

Size-Overall8%

“Perfect size”

Ease Of Use6%

“Easy to use”

Soft Feel5%

“They're creamy, hold a point well and layer beautifully”

Grip4%

“Good quality pencils truly are easy to grip both for small and big hands”

Drawing Experience3%

“draw beautifully”

Fun/Entertainment Experience2%

“Enjoy life”

What buyers complain about

Color32%

“Not Great Color”

Size-Overall6%

“These are too short”

Value For Money5%

“which is ridiculously expensive”

Advertised Vs Actual Product5%

“Not What the Image Portrayed”

Hard Feel4%

“Not as soft as I thought”

Durability4%

“These have broken apart quite easily”

Quality-Overall3%

“Junk”

Ease Of Use3%

“which was difficult for my 1 year old to do”

Developmental Needs3%

“Not suitable for kids”

Material Quality2%

“Dull and plastic feel”

Top return reasons

Size-Overall30%

Color12%

Value For Money9%

Advertised Vs Actual Product8%

Quality-Overall6%

Functionality-Overall6%

Smell5%

Product Condition5%

Defective Material/Parts4%

Ease Of Use4%

Common questions

Is lyra colored pencils profitable to sell on Amazon United States?: The niche generates $170K/yr across 38 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (45/100).
How competitive is the lyra colored pencils niche?: 10 brands and 101 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in lyra colored pencils?: Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 1.2%.
When does demand for lyra colored pencils peak?: Demand peaks in Mar–Aug; the busiest month runs 2.4× the quietest.
What does it cost to enter the lyra colored pencils niche?: Listings span $6.75–$251.04; the average listing price is $34.44 (sweet spot $15–$100). The average incumbent carries 1,410 reviews — the moat a new listing must climb.