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Lyra Colored Pencils

Fail

The top 5 brands take 96% of clicks, so Lyra Colored Pencils is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$170K/yr94K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
43%top-5 click share · 10 brands · 101 sellers

Flapen Score

Lyra Colored Pencils against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Lyra Colored Pencils is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lyra Colored Pencils market on Amazon at a glance

Shoppers on Amazon United States searched for Lyra Colored Pencils 94K times last year and spent an estimated $170K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
5.3%
Market size, estimated
$170Ka year
Peak month
March2.4× the quietest month
Top search term
lyra colored pencils24K searches a year

02 · Price

A sale here is worth $34.44.

Listings sell for $34.44 on average, from $6.75 to $251.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $34.44 that is $0 to $3K a year per listing.

Average price
$34.44inside the $15 to $100 sweet spot
Price range
$6.75–$251.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #341 within Drawing. It carries 1,410 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
95%
Out of stock, average day
4.4%
Average rank
#341in Drawing
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,410per listing
Listings tracked
38

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Lyra Colored Pencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

101

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

3%

  • Brand 149%
  • Brand 239%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (4 brands, 3%)

Demand

Lyra Colored Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Lyra Colored Pencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lyra colored pencils24K/yr
  • stockmar crayons17K/yr
  • waldorf crayons5K/yr
  • lyra pencils8K/yr
  • waldorf art supplies8K/yr
  • lyra rembrandt polycolor colored pencils5K/yr
  • modeling beeswax5K/yr
  • block crayons5K/yr
  • waldorf school supplies13K/yr
  • stockmar modeling beeswax3K/yr

Reviews and returns

What reviews say buyers love and hate about Lyra Colored Pencils

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
32%of negative reviews mention “Color”
1.2%of orders come back
“Not Great Color”
A buyer, on “Color”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lyra Colored Pencils questions

Answered from the same tracked data.