Low Fire Clay
FailShoppers spend an estimated $18K a year here, so Low Fire Clay is a Fail.
- Flapen Score
- 38 / 100Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 4638
- Market size
- $18K/yr33K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 14 sellers
Flapen Score
Low Fire Clay against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Low Fire Clay is stronger. Inside it, weaker.
Market
The Low Fire Clay market on Amazon at a glance
Shoppers on Amazon United States searched for Low Fire Clay 33K times last year and spent an estimated $18K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $18Ka year
- Top search term
- low fire clay17K searches a year
02 · Price
A sale here is worth $32.13.
Listings sell for $32.13 on average, from $14.99 to $65.45. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $32.13 that is $3K to $8K a year per listing.
- Average price
- $32.13inside the $15 to $100 sweet spot
- Price range
- $14.99–$65.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #241 within Ceramics & Pottery. It carries 407 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 69%
- Out of stock, average day
- 7.7%
- Average rank
- #241in Ceramics & Pottery
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 407per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Low Fire Clay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Old Potters Low Fire Pottery Clay White 10 lbs (Cones 06-04) Made in USA Modeling Clay for Wheel Throwing and Hand Building Pottery and Sculpting Beginners and Advanced
- Price
- $29.54
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 4y ago

Deouss 5 lbs Low Fire Pottery Clay for Sculpting Beginners and Advance- Terra Cotta Cone 06. Earthware Potters Throwing Clay. Ideal for Wheel Throwing Hand Building Firing and More
- Price
- $14.99
- Rating
- 4.4/5
- Reviews
- 883
- Age
- 4y ago

TORISING Low Fire Stoneware Pottery Clay 5Lbs Cone 04-06 for Wheel Throwing and Hand Building Sculpting and Advanced (White)
- Price
- $18.92
- Rating
- 3.8/5
- Reviews
- 33
- Age
- 10mo ago

Old Potters Low Fire Pottery Clay (Cones 06-2) Art Modeling Clay Ideal for Wheel Throwing and Hand Building Pottery Clay for Sculpting Beginners and Advanced 10 lbs Terra Cotta
- Price
- $28.86
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 4y ago

ReArt Low Fire Pottery Clay (Cones 04-3) Art Modeling Clay for Wheel Throwing and Hand Building Pottery Clay for Sculpting Beginners and Advanced (Low Fire -5LBS)
- Price
- $18.87
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 2y ago
Trending
estimated 90-day click momentum
Old Potters Low Fire Pottery Clay White 50 lbs (Cones 06-04) Made in USA Modeling Clay for Wheel Throwing and Hand Building Sculpting Beginners and Advanced
- Price
- $60.16
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 2y ago

TORISING Low Fire Stoneware Pottery Clay 5Lbs Cone 04-06 for Wheel Throwing and Hand Building Sculpting and Advanced (White)
- Price
- $18.92
- Rating
- 3.8/5
- Reviews
- 33
- Age
- 10mo ago

TORISING Low Fire Stoneware Pottery Clay 5Lbs Cone 04-06 for Wheel Throwing and Hand Building Sculpting and Advanced (Gray)
- Price
- $18.94
- Rating
- 3.8/5
- Reviews
- 33
- Age
- 10mo ago

Pottery Clay - 25 lb Terra Cotta Low Fire Cone 06 - Rocky Mountain Clays Red Rock Red
- Price
- $37.62
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 9y ago

Amaco Low Fire Terra Cotta 77 Earthenware Clay - Moist - 50 Lbs.
- Price
- $65.45
- Rating
- 4.4/5
- Reviews
- 206
- Age
- 15y ago
Newest
by launch date
TORISING Low Fire Stoneware Pottery Clay 5Lbs Cone 04-06 for Wheel Throwing and Hand Building Sculpting and Advanced (White)
- Price
- $18.92
- Rating
- 3.8/5
- Reviews
- 33
- Age
- 10mo ago

TORISING Low Fire Stoneware Pottery Clay 5Lbs Cone 04-06 for Wheel Throwing and Hand Building Sculpting and Advanced (Gray)
- Price
- $18.94
- Rating
- 3.8/5
- Reviews
- 33
- Age
- 10mo ago

ReArt Low Fire Pottery Clay (Cones 04-3) Art Modeling Clay for Wheel Throwing and Hand Building Pottery Clay for Sculpting Beginners and Advanced (Low Fire -5LBS)
- Price
- $18.87
- Rating
- 4.0/5
- Reviews
- 38
- Age
- 2y ago

Old Potters Low Fire Pottery Clay White 50 lbs (Cones 06-04) Made in USA Modeling Clay for Wheel Throwing and Hand Building Sculpting Beginners and Advanced
- Price
- $60.16
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 2y ago

Deouss 5 lbs Low Fire Pottery Clay for Sculpting Beginners and Advance- Terra Cotta Cone 06. Earthware Potters Throwing Clay. Ideal for Wheel Throwing Hand Building Firing and More
- Price
- $14.99
- Rating
- 4.4/5
- Reviews
- 883
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
14
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Old Potters52%
- Deouss19%
- TORISING14%
- ReArt7%
- AMACO5%
- Rocky Mountain Clay4%
- Open — no brand owns it (0%)
Demand
Low Fire Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7× · 9 of 12 months tracked
Search terms
Top Low Fire Clay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- low fire clay17K/yr
- earthenware clay9K/yr
- raku clay4K/yr
- low fire pottery clay3K/yr
Reviews and returns
What reviews say buyers love and hate about Low Fire Clay
We read the reviews and the return reasons for every product selling here.
“It seemed a little wet in the package”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Low Fire Clay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









