Is lori holt profitable to sell on Amazon United States?

The niche generates $96K/yr across 96 tracked products. 6 of 24 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (41/100).

How competitive is the lori holt niche?

13 brands and 124 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in lori holt?

Top complaints mined from reviews: Size-Overall, Product Condition, Instructions/User Manual/Troubleshooting. The return rate is 2.6%.

When does demand for lori holt peak?

Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.

What does it cost to enter the lori holt niche?

Listings span $11.18–$302.23; the average listing price is $43.70 (sweet spot $15–$100). The average incumbent carries 696 reviews — the moat a new listing must climb.

lori holt

Skip it

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Avg price

Incredible$43.70

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Review moat

Good696.09

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 5% kills the launch gate

Price range

Okay$11.18–$302.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$96K

$96K/yr · 191K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lori holt is a $96K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 41/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

lori holt market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $109K–$131K; units × avg price
Conversion rate: 1.1%
Avg BSR: #4,067
Page quality: 0%
Prime: 97%
Sponsored: 49%
Out of stock: 11.5%
Avg brand age: 43 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

124

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

24%

Top 20: 52%

Open market

Riley Blake Designs39%
Generic32%
it's sew emma12%
Lori Holt10%
HOTGIFT1%
iNee1%
Open — no brand owns it (7 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Open Trend

Top lori holt search terms

lori holt67K/yr -8.7%0.6% conv.
lori holt fabric36K/yr -13.6%0.9% conv.
lori holt products31K/yr -27.1%1.1% conv.
lori holt quilt books and patterns21K/yr -0.7%1.6% conv.
lori holt books14K/yr -17.6%1.6% conv.
lori holt quilt kits8K/yr -37.8%0.7% conv.
lori holt patterns8K/yr -12.1%0.6% conv.
lori holt quilt patterns5K/yr -8.9%0.5% conv.

All search terms

Top lori holt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Sewing/Quilting Books by Lori Holt: Farm Girl Vintage Plus Farm Girl Vintage 2!

Lori Holt$57.264.8★189 rev

Prairie Home Quilt Book by Lori Holt of Bee in My Bonnet - Over 30 Quilts Runners Table Toppers & Pillows Seasonal Quilting Inspired by Pioneer Resilience & Westward Journey

Generic$37.964.6★115 rev

Riley Blake Zippy Bags 4 Panel by Lori Holt of Bee in My Bonnet and Its Sew Emma | Lightweight Canvas Kit to Create 4 Large & 4 Small Bags

Generic$25.995.0★14 rev

Its Sew Emma Scrappiness is Happiness Book

it's sew emma$33.794.7★736 rev

Riley Blake Designs Lori Holt Bee Happy Quilt Pattern Craft Supplies

Riley Blake Designs$18.874.6★162 rev

Newest

by launch date

Lori Holt Berry & Sage 5 Stacker | 42-Piece Precut Quilt Fabric Squares by Bee in My Bonnet for Riley Blake Designs | 5-Inch Charm Pack for Quilting and Patchwork

Generic$18.943 rev

4mo ago

Riley Blake Zippy Bags 4 Panel by Lori Holt of Bee in My Bonnet and Its Sew Emma | Lightweight Canvas Kit to Create 4 Large & 4 Small Bags

Generic$25.9914 rev

7mo ago

Riley Blake Farmers Daughter Fat Quarter Bundle by Lori Holt of Bee in My Bonnet | 54 Precut Fabrics | Perfect for Quilting Crafts & Sewing Projects

Generic$157.196 rev

7mo ago

Lori Holt Farmers Daughter 54 Fat Quarters Riley Blake Designs FQ-17160-54

Riley Blake Designs$152.248 rev

9mo ago

Lori Holt Farmers Daughter 5 Stacker 42 5-inch Squares Charm Pack Riley Blake Designs 5-17160-42

Riley Blake Designs$16.1630 rev

9mo ago

What buyers say about lori holt

What buyers praise and complain about, mined from review topics.

What buyers love

Upholstery/Fabric Quality16%

“Beautiful Fabric”

Quality-Overall14%

“Excellent product”

Size-Overall7%

“Amazing fit”

Color7%

“Beautiful Colors”

Ease Of Use7%

“Ease of use”

Advertised Vs Actual Product6%

“Work just as advertised”

Stitch/Finish/Polish5%

“Finished they are very beautiful”

Value For Money5%

“worth the price In my never-humble opinion”

Design-Overall5%

“good quality and designs”

Material Quality3%

“I loved the shirting materials as backing”

What buyers complain about

Size-Overall17%

“Does not fit according to size”

Product Condition9%

“Item not in new condition”

Instructions/User Manual/Troubleshooting6%

“Pattern directions needed a little more”

Value For Money6%

“Not worth the money”

Print Quality5%

“The patterns and designs printed on the fabric — not my style”

Advertised Vs Actual Product4%

“The pictures in the patterns in the books, one, and two, NONE of them match the fabric they sent”

Adhesion/Stickiness3%

“It needs more adhesive disc to hold item secure”

Thickness3%

“found the interfacing too thick to work with smaller applique pieces”

Weight Heavy3%

“The fabric is heavier than regular quilting cotton”

Stretchability/Expandability/Elasticity3%

“The fabric will stretch”

Top return reasons

Size-Overall43%

Chest Fit17%

Advertised Vs Actual Product7%

Material Quality5%

Strap/String Quality3%

Color3%

Defective Material/Parts2%

Value For Money2%

Cushion2%

Functionality-Overall2%

Common questions

Is lori holt profitable to sell on Amazon United States?: The niche generates $96K/yr across 96 tracked products. 6 of 24 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (41/100).
How competitive is the lori holt niche?: 13 brands and 124 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in lori holt?: Top complaints mined from reviews: Size-Overall, Product Condition, Instructions/User Manual/Troubleshooting. The return rate is 2.6%.
When does demand for lori holt peak?: Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.
What does it cost to enter the lori holt niche?: Listings span $11.18–$302.23; the average listing price is $43.70 (sweet spot $15–$100). The average incumbent carries 696 reviews — the moat a new listing must climb.