Lori Holt

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

-14.7%

Conversion, latest week

1.1%

Market size, estimated

$96Ka year

Peak month

February2.1× the quietest month

Top search term

lori holt67K searches a year

Listings sell for $43.70 on average, from $11.18 to $302.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $43.70 that is $0 to $4K a year per listing.

Average price

$43.70inside the $15 to $100 sweet spot

Price range

$11.18–$302.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.6%of orders · Amazon United States median 2.1%

49% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #4,067 within Fabric. It carries 696 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

49%

Prime listings

97%

Out of stock, average day

11.5%

Average rank

#4,067in Fabric

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

696per listing

Listings tracked

96

24 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

24

Successful launches

6Amazon's first-year sales bar

Average brand age

43 months